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McDonald's: World Cup at McDonald’s


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Official Restaurant of the 2018 FIFA World Cup Russia, McDonald's presents 4 posters for the biggest soccer tournament on the planet. The creation is of the Brazilian agency DPZ&T. The posters will be in bus shelters, street clocks, restaurants and TV spots.

The posters illustrations were created by Tiago Zanatta, DPZ&T’s Art Director, and Estúdio Olho Bala (Olha Bala Studio).
Credits Other credits

Account Team: Daniel Jotta, Mariana Magalhaes, Bruna Rocha, Fernanda Moraes, Fabiana Sanches

Media: Paulo Ilha, Rodrigo Tamer, Renato Mendonça, Guilherme Pereira

Planning: Fernando Diniz, Chris Toledo, Juliana Nobre

Approval Client: Roberto Gnypek, João Branco, Ana Flávia Simões

Graphic Production Direction: Marcos Moura

Art Buyer: Andrea Soeiro

Graphic Production: Marcos Moura, Cristiane Pacheco, Cristiano Arashiro

Image Treatment: Marcelo Lino, Cesar Bonfim, Marcelo dos Reis

Illustration: Tiago Zanatta, Olho Bala

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