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Top 6: May 9th 2018
Ambient
Access Israel: People Not Symbols - Case StudyTop 6: May 9th 2018
For the "International Day of Persons with Disabilities", Access Israel the NPO whose mission it is to promote accessibility for people with disabilities in Israel, replaced all disabled parking spot signs with the pictures of real people. Desperate for stricter enforcement of their rights, "Access Israel" decided to raise public awareness for the issue and to put a face on people with disabilities. To do that we photographed disabled people including members of parliament, Paralympic medalists and celebrities and staged them to look exactly like the international symbol on disabled parking signs. The plan was to create a loud enough message politicians would no longer be able to ignore. And so, over the space of 1 night, we replaced thousands of disabled parking signs in over 17 Israeli cities with a real person's picture.
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