BMW WX2: #LikeGigante

A mysterious giant-like statue destroyed for the launch of the new born #BMWX2, the car that breaks every convention by M&C Saatchi Milano. A giant, sculpted thumbs-up appeared on in Milan, in the heart of one of the most iconic city areas, Corso Como, famous for clubbing and for style. A thumbs-up that was an unmistakable reference to the Like icon, and an evolution of a famous and controversial middle-finger statue a couple of blocks away. Nobody knew where it came from or who the author was, but the message was clear. Inside the ruins we discover the new-born BMW X2 while a graffiti writer covers the original message by spraying a new one: "BMW X2. Break out of your conventions".