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Top 6: May 9th 2018
Ambient
Volvo Cars: The Undercover Sales CastingTop 6: May 9th 2018
We Believers has created this campaign for Volvo of North Miami, featuring pregnant women, to promote the new Volvo XC40 during the President's'Day Weekend Sale. So, knowing that the challenge was to drive people to the dealership, We Believers decided to organize the casting in a different way than the usual. Instead of calling future moms to the typical casting facilities, we asked them to go to the Volvo dealership. "The Undercover Sales Casting" is an idea that generates traffic and exposes our potential customers to Volvo’s safety features.
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