We Believers has created this campaign for Volvo of North Miami, featuring pregnant women, to promote the new Volvo XC40 during the President's'Day Weekend Sale. So, knowing that the … read morechallenge was to drive people to the dealership, We Believers decided to organize the casting in a different way than the usual. Instead of calling future moms to the typical casting facilities, we asked them to go to the Volvo dealership. "The Undercover Sales Casting" is an idea that generates traffic and exposes our potential customers to Volvo’s safety features.
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