Outdoor ad: MINI Connected: The Shortcut Billboards

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Top 6: May 9th 2018

Serviceplan Campaign X stages shortcuts for MINI Germany to promote the new MINI Connected Features: Just as the real-time traffic information "Real Time Traffic Information" (RTTI) always informs the drivers of the new MINI models about the fastest and most time-saving route to their destination, the converted 18:1 advertising spaces on time-consuming Berlin pedestrian routes show an abbreviation for the fastest route through the city.

Category Automotive
Client Mini
Agency Serviceplan
Production ITS US
Country Germany
Uploaded 1 May, 2018

Credits

Director
Stephan Telaar
Chief Creative Officer
Alex Schill
Creative Director
Luitgard Hagl
Copywriter
Kornelia Szatko
Art Director
Michael Lux

Other credits

Creative Managing Partner: Matthias Harbeck

Managing Creative Director: Hans-Peter Sporer

Managing Partner: Christina Antes

Account Director: Konstanze Kliesch

Junior Art Director: Pascal Plaumann

Junior Account Manager: Valentyna Fomina

Managing Director: Ewald Pusch

Senior FFF Producer: Jochen Hirt

Freelance Producer: Norbert Henning

CEO: Ben Föhr

Head of Production: Hakan Cirak

Line Producer: Karina Kirschner

Production Assistant: Omid Mirnour

Production Assistant: Johanna Katz

MINI Connected: The Shortcut Billboards

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MINI Connected: The Shortcut Billboards

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