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Top 6: June 6th 2018
Interactive
Mini: Many MiniTop 6: June 6th 2018
We Are Social, Milan launched the most customizable car ever with the most customizable ad ever. As an icon, MINI is loved by the most diverse people.
To reach them all, one commercial was not enough. That's why, for the launch of the New MINI, people were able to create more commercials than the ones ever made within the automotive industry.In order to talk to every people effectively, We Are Social profiled MINI's fan base by their preferences through many different tools going from Facebook Audience Insights to Sysomos listening tools and Global Web Index.After discovering their main passions cinema & TV series, music, sport, animals, video games & online culture the agency targeted users with highly personalized ads and invited them to create and share their own bespoke commercial on the dedicated platform MANYMINI.IT, with more than 150 Million possible results. Thanks to the collaboration with GIPHY, MINI fans couldn't only edit MINI's TV spot with a set of branded GIFs, but they could also use them to customize their own social content on Instagram and Snapchat.
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