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Nike: Dare to Become
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World Cup fever has gripped the world and, once again, China watches from the sidelines. But more and more people in China are looking to the future with optimism. Nike wanted to inspire China's young football players by giving them a dream to chase. And having reached 170 million views in only a few days after launching, the film, directed by Ian Pons Jewell and produced by HAMLET, has clearly struck a chord. Nike's commercial, "Dare to Become," by Wieden + Kennedy Shanghai shows a future where the greatest football player, long after Cristiano Ronaldo retires, is now Chinese.
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