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Top 6: September 19th 2018
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Budget Direct: Budget Direct - Insurance Solved (150 sec)Top 6: September 19th 2018
The campaign blends together a new take on the classic crime thriller mystery with a unique series of otherworldly events. The campaign, created by 303 MullenLowe, Sydney, introduces a new character, a detective named Sarge, who investigates a series of truly remarkable incidents. Despite the inexplicable happenings, Sarge uncovers the real mystery—why the people involved in these incidents paid more than they had to for their insurance. The spot concludes with the message, “It’s a mystery why anyone would pay more for insurance. Get award-winning cover for less with Budget Direct” and the new campaign line, “Budget Direct - Insurance Solved.”
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