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Seen and noted
Back to basics. Back to basics By Dominic Goldman, VP Creative Director at Publicis & Hal Riney in San Francisco Back in the days I can remember back in the 90s, how impressed people were with anything that moved on their computer screens. If it looked cool and did something slick with any new kind of effect, jaws started dropping. Visiting New York back then for the Flash Film Festival, I was completely taken aback by the leaders in the Interactive field. Ill never forget seeing Joshua Davis http://www.joshuadavis.com/and Yugo Nakamura http://www.yugop.com/.Their work made an entire audience of two thousand people react in the same way waaaaaaaaa. I could not have been more inspired. What happened to the idea? I soon became unimpressed and disillusioned. Something more was needed. Behind all the flashy special effects, where was the idea? This became key to all of my future work. Interacting with consumers in an intelligent way by making the communication interesting, entertaining and noticeable without being gimmicky. Consumers are bombarded with advertising from all channels on and offline and have learnt to switch off to it. So how do we get under their radar? Ive heard many people say, I hate those annoying banner ads when Im surfing the web. I agree. But just like watching TV, listening to the radio or reading a magazine, most advertising is irritating. Yet on that rare occasion Im oblivious to the fact Im being sold something, Im delighted. This is the challenge on-line too. Unlike traditional channels, on-line provides a canvas to allow people to respond and interact with an idea. People are surfing the web with a purpose and if youre going to interrupt them with an ad, it had better be good, It needs to be relevant to people, and can offer something consumers want or solve a problem they have. If it fails to do this, then it doesnt matter how well executed it is, if its not important to anyone then its useless. Highlighting the best Fortunately today, Interactive Awards, particularly the OneShow http://www.oneclub.com/oneshow are filled with great examples of work founded on big ideas. Polished execution is now a given. Every element has its purpose and relates back to the core idea. If its unnecessary, take it out. Big ideas dont need slick effects. The simplest things now excite me. Take for example, a banner for Lipton Ice Tea light, from JWT Brazil: http://www.jwt.com.br/Awards_2005/belly/en/ These next two banners are by TBWA, also from Brazil. The first cleverly demonstrates the benefits of using Fedex: http://www.loveyourmouse.com/awards/cannes/justintime.html While the second is a nice and simple way to show what treat your dog wants: http://www.tbwa.com.br/2005/awards/smell.html This piece from Japan is a very unusual approach to educating people about the dangers of children not wearing a safety belt when traveling in a car. The Pitch - http://www.interactive-salaryman.com/2004pieces/d0306E/ A banner from Ogilvy London makes use of the fact that dynamic data lies at the heart of IBM's e-business solution. A live data feed from Wimbledon delivered up-to-the-minute match results, statistics and news. http://www.creative-awards.co.uk/ibmwimbledon/ Yet another from Brazil features demonstrates the benefit of using Tam Express: http://www.dm9ddb.com.br/awards/oneshow/testimonial.html The following selection of banners, are some of the work Ive done: The Economist This banner is a little more unusual and in keeping with The Economist brand. If people blow hard on their computer screen The Competition gets blown away. This wont function on all machines. Its targeted at traveling executives and for this reason the code has been optimized to work best with inbuilt microphones. The Economist realized that this would be a small target audience, but they did benefit from some good PR. http://www.dominicgoldman.com/html/OM/Banners/The%20Economist%20Banners/blow/main.html Levis To demonstrate the effect life would have on a pair of jeans, users can throw elements of life straight on to a pair of Levis. http://www.dominicgoldman.com/html/OM/Banners/Levis%20Lived%20In%20Throw/livedin_banner.html Levis To showcase the four finishes of the re-cut 501® jeans we put them in the wash. Viewers select buttons on the machine to check out the entire range. http://www.dominicgoldman.com/html/OM/Banners/Levi_banners/washing_machine.html Gaelic Inns To promote an Irish pub, we used a pre-loading sequence as a familiar online device, and linked it to a pint of the black stuff. http://www.dominicgoldman.com/html/OM/Banners/Guinnes/loading/index.html Harley Davidson Owners Group Harley owners love any excuse for a ride. As members of Harley Owners Group (HOG) Singapore chapter, they receive regular invites to rides and other Harley related events. http://www.dominicgoldman.com/html/OM/Banners/Hog_rev/index.html The Society for the Prevention of Cruelty to Animals Unwanted pets are abandoned all the time in Singapore, and those that are not adopted are usually destroyed. This should be an issue that arouses strong feelings amongst the public. Unfortunately it doesnt, probably because most people have the attitude of: Yes its a shame this is going on, but surely someone else will take care of it. That was the starting point for our concept; we wanted to play up the fact that people would much rather shut out the problem than give it serious thought. However we soon realized that creating a standard banner that simply asked people not to ignore the problem would be a non-starter. So we thought it might be better to develop banners that werent so easy to shut off. We realized that this would entail a delicate balance of being intrusive but not annoying. http://www.dominicgoldman.com/html/OM/Banners/SPCA/index.html A second banner for the same cause addresses the other major issue of dumping animals. People can navigate through various solutions and even download a PDF to make it easy to donate their money. http://www.dominicgoldman.com/html/OM/Banners/SPCA/trashed/index.html Presenting the idea Where possible I prefer to present ideas as pencil drawn sketches. This is to avoid the client getting caught up with irrelevant issues such as the size of their logo or a particular font. All they see is the idea. This also gives more time to spend on the concept. These days, I believe an interactive creative person is far more valuable if theyre strong conceptually rather than simply making things look good. After all, were in the communication business, just like our colleagues in traditional advertising. About the author: Dominic Goldman is the VP Creative Director at Publicis & Hal Riney in San Francisco http://www.halriney.com/ He has achieved recognition in numerous International award shows such as The Clios, One Show, New York Festivals, Cannes and Communication Arts and has served as a judge for many international award shows including OneShow and the Clios. http://www.dominicgoldman.com/ ADC 85th Annual Awards The ADC 85th Annual Awards competition opens November 1, 2005 during our anniversary year. Winners will be celebrated at the Annual Awards gala on June 8, 2006 in New York, and published in full color in the Art Directors Annual 85. Our International Traveling Exhibition will showcase winning work across the globe in the following year. Enter online at www.adcawards.org Professional Deadline: January 10, 2006 Student Deadline: January 31, 2006 New Zealand vs. Australia
AUSTRALIA
November 11, 2005 19:14 (Edited: February 17, 2023 04:19)
 New Zealand vs. Australia | AWARD SMACK DOWN (For Aussies & Kiwis only) To view the spot click .... HERE Cannes launches Promo Lions The Cannes Lions International Advertising Festival has announced a number of changes for next years festival. A new category, Promo Lions, has been created awarding creative excellence in the areas of sales promotion, including retail marketing, environmental design, in-store advertising and media. The new Promo Lions jury will judge entries designed to create immediate activation and will award Lions to the freshest creative ideas. For the first time, outdoor will run separate to press. A separate outdoor jury president will head a dedicated jury voting solely on entries in the Outdoor section. The Cannes organising committee said this will allow for a clearer judging of the entries based on the merit of their medium without being influenced by how they perform if also entered in the press competition. A separate jury president will preside over both the film and press sections. A new award, Media Agency of the Year, will be presented to the agency that obtains the highest score for entries in the Media Lions section. As with Agency of the Year, Direct Agency of the Year and Interactive Agency of the Year awards, the calculation will be based on all of the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. Gold, silver and bronze Lions will be awarded in the Media Lions competition due to increased interest in the category - since its introduction in 1999, entries have risen from 421 to 1076 in 2005. Two new categories in film, print and outdoor are included in the 2006 festival, to run from 18-24 June 2006. Household separates into Household Cleaning (ie: washing powder, bleach) and Household Other (ie: glue, batteries, etc.). Toiletries & Pharmaceuticals will now be separated into Toiletries and Over the Counter Pharmacy. Ten half-day workshops will also be introduced next year, each accommodating 75 to 100 delegates. A Young Creatives Film Competition will be added to complement the Young Creative Print and Cyber competitions. The competing teams will be required to create a 30-second mobile phone ad in 72 hours for a charity or non-profitable organisation, whose name, objective, strategies and target audience remain secret until disclosed at the briefing session. Story supplied by AUSTRALIAN CREATIVE. "Pace of Life" ... a bit of background TBWA LONDON'S NEW PLAYSTATION CAMPAIGN 'PACE OF LIFE' The 60" commercial, airing in November in Europe and early next year in the UK, uses a unique stop frame animation technique to demonstrate the different paces that people live their lives. The stand-out ad features a central character on a trip to the shops for some milk. He exists in a world where people live at different paces, just as on PlayStation. Directed by Nick Gordon, the stop frame animation was achieved through a painstaking process using a camera rather than post-production. Each frame is a digital still photo which required a still to be taken before the actor would move between 2 and 12cm's, stop, be completely still, try and maintain the same facial expression and stature as the previous still, before another was taken and so on. In order to make each characters movement reflect their personality, their route was chalked on the pavement. More Barclays Bank / BBH London work The new Barclays bank adverts .... Currently the best work for a bank anywhere. Happy to be proven wrong. Here's anothery: To view the spot click .... HERE New work for Tetley via John St, Canada.New Johnnie Walker work.Guest comments for featured spot "Gun Fingers" From Jack Wareham, director, Republic Films. Enough is Enough An Anti Violence cause started up by the father of an innocent 18 year old boy, working part-time at Pizza Hut to make some bucks Robbery goes wrong, he is shot and killed Jay writes a powerful script and, with an amazing response from our Casting Agent and Actors, key crew members, suppliers and post houses, we shoot the job at night in Sydneys CBD. A huge thank you guys ! A great opportunity for a Director making an inventive and thought-provoking idea work with strong convincing performance. The perfect script for high-definition video there were looks and action that I didnt want to miss we could continue to shoot when the actor was in the moment, without having to reload and still achieve a raw, yet cinematic look. Really happy with the end result. Thick milk comes from um .... Unusual approach for a dairy product! From the CD ... "Supa shake is thick milk, where does thick milk come frome? Um thick cows?" To view the spot & credits click .... HERE Guest comments for featured nandos spots Some background to the featured Nandos spots from Porky Hefer, CD Lowe Bull, South Africa Nandos wants to be known as the original peri peri restaurant in South Africa So we returned to where it all started For those of you that dont know, thats Mozambique So we convinced the client to shoot the ads in Maputo Citing authenticity, architecture, etc. etc. but most of all the guaranteed sunshine and yellow light that is so typical of that region It hadnt rained in October in Maputo for 8 years so we gladly used up the weather insurance on more useful stuff like stock and cast Needless to say two out of three days rained So that authentic yellow light was compliments of flame and our tans remained neglected Most of the cast were local talent, and none had done an ad before hence the fresh performances. Most of all we had a blast and Im sure it shows in the end product Fantastic clients + Maputo + shit loads of fun = fantastic results Inside the director's head. Inside the head of .... . We put those familiar questions to Henry Littlechild, Director @ Outsider bestads: So what drew you to the dark side ... directing? HL: I HAD ALL THE ATRIBUTES; SLIGHTLY PARANOID, UNSURE OF MYSELF, WITH NOT THAT GREAT COMINCATION SKILLS. bestads: Doing the gig ... no problem. Getting the gig ... hmmm. HL: ITS THE OTHER WAY ROUND ISNT IT? bestads: The only thing between you and a gold lion is ... (most scripts? The client? The process ...?) HL: BEEN THERE, DONE THAT. ITS OVERATED. bestads: Shoot days: The lifeblood? The drug? Or accelerated aging? HL: THEY ARE THE REASON I DO IT. bestads: The Pack Shot ... The devil incarnate? HL: WHATS A PACKSHOT? bestads: Whats your personal secret to managing all of the personalities involved in any one project? HL: SHOUTING bestads: Shoot with your mobile/ cell phone, edit & post FX on your lap top, output as quicktime, upload to net. Bingo. Now if we just dispense with the client! Wheres it all heading? At the end of the day ... HL: DONT ASK ME. IM NOT EVEN SURE HOW THE REMOTE WORKS  A tale worth telling! From Ogilvy Johannesburg & director Lourens Van Rensburg The commercial tells the tale of young Jack Michaelson, a cute little white boy who begins his music career as a member of the Michaelson Five, but breaks away to launch a solo career featuring multiple-platinum albums "Chiller" and "Good". But as the tale progresses, and young Jack becomes more famous, his skin takes on a darker tone. And as his skin darkens, so his character becomes hipper, cooler - more black. "The reverse tale perfectly captures Channel O's proposition of 'Get Back to Black'," says creative director on the project Fran Luckin. "Channel O is very much a channel that advocates getting back to your roots, and this commercial illustrates that in a memorable and entertaining manner," she adds. The commercial was directed by Lourens van Rensburg of Fresh Water Films in the style of an E! Entertainment special, complete with bimbo announcer and bad graphics. To view the spot (& credits) click .... HERE Understanding what being a Latino in the US is all about New VW Beetle spot for the Hispanic market Miami, FL, Nov. 7, 2005 -- Renowned actor and comedian John Leguizamo joined forces with Miami independent Hispanic advertising agency Creative on Demand to direct an upcoming Volkswagen television spot for the New Beetle titled Good Karma. Agency: CreativeOndemanD Creative Directors: Priscilla Cortizas + Daniel Marrero Art Director: Priscilla Cortizas Writers: Daniel Marrero/Andres Arlia Agency Producer: Patty Rodríguez Prod. Co.: CFM International Director: John Leguizamo Gobo Box & Clemengers team up for animated spots  Gobo box keeping themselves busy Train: Copywriter: Craig Moore Deputy Creative Director: Rocky Ranallo Agency Producer: Alison Chambers / Paul Johnston Director: Dik Jarman Producer: Pat Dedal Room Service: Art Director: Jules Webster Copywriter: Vanessa Reynolds Agency Producer: Alison Chambers / Paul Johnston Director: Daniel Kouts Producer: Pat Dedal   It may work for girls, but ..... Moosehead Tanning". Funny stuff. Agency: Goodgoll Vendramin Inc. Creative Director: Benjamin Vendramin Art Director: Benjamin Vendramin Agency Producer: Dena Thompson Brand Manager: Matthew Johnston Director: Christian Lyngbye Producer: Nick Saward Production House/Company: Obvious/Stillking Films  A fruit juice company with no personal space problems whatsoever I guess the name of the spt & the company's policy is one & the same ... "fitalotin" Executive Creative Director: Richard Maddocks Art Director: Anne Boothroyd Copywriter: Amie Fitzgibbon Agency Producer: Kay Airey Director: Michael Duignan Prodn Co: Film Construction  These creatives should read the headline in the next story Some out there work from M&C Saatchi Sydney. A series of teasers that invite you to create your own creature.(& then buy some mobile phone products). Creative Director: Ben Welsh Creative Group Head/ Art Director: Paul Dunne Art Director: Andrew Leftley Copywriter: Chris Johnson Agency Producer: Loren August Agency Producer: Natasha Emmanuel  new anti marijuana ads from FCB NY A visually strong series of ads with a simple message. In this case ("Flat" pictured) you may not be scintillating company if you've been smoking marijuana. Agency: Foote Cone & Belding - New York Chief Creative Officer: Chris Becker ACD/Art Director: Keith Ross Copywriter: Tim Roan Director of Broadcast Production: Andrew Chinich Agency Producer: John McAdorey Agency Music Producer: Gregory Grene Production Company: Biscuit Filmworks - Los Angeles Director: Jeffrey Fleisig  Becherovka brings truce "In this world a war rages on. It´s the war between men and women. But sometimes the fighting stops. Truce." Time for a drink. (liquere Becherovka of course). Agency: Mark BBDO Czech Republic Creative Director: Leon Sverdlin Creative Director: Martin Charvat Art Director: Andrej Stuk Copywriter: Lukas Dlabaja Agency Producer: Jiri Mika Director: Olivier Venturini Production Company: Filmservice Productions The Executives Introduction service ... and from Y&R New Zealand ... a nice simple idea for an internet dating site NZ style. If we find more credits we'll put them here: Creative Director: Jeneal Rohrback   The quick fix ... from McCains via Taxi & Untitled Break the kid's heart. No problem. Budda bing budda boom. Drink this. All sorted. Nice spots these. Client: McCain Foods Canada Titles: Plane, Ship, Santa Agency: Taxi, Toronto Executive Creative Director: Zak Mroueh Associate Creative Dircetor: Lance Martin Writer: Ryan Wagman Art Director: Guybrush Taylor Agency Producer: Jennifer Mete Director: Michael Downing Production Company: UNTITLED Executive Producer: Peter Davis Producer: Tom Evelyn Locations ... a thing of the past?  Sway & Maclaren McCann/Toronto create artificial driving environments No location, no traditional shoot ... no car even. From the PR release: In an advertising marketplace as fiercely competitive as this one, clients are demanding nothing short of product-focused/product-hero advertising, said agency Creative Director Jon Freir. After developing a sound strategy, the search was on for a shooter. The brief was to bring to life the feeling inspired by each of the new Pontiac models. (fellow Creative Director) Sean Davison and I talked to a lot of people, a lot of serious people with good ideas, said Freir. But every conversation ended with Well, it would be nice to go CGI, but then youre looking at big drop off in realism and who really wants to see a CGI car? Enter SWAY... Not only could they deliver photo-realistic quality vehicles but they could also pull off true-to-nature driving characteristics on everything from cage roll to braking. News from the Art Directors Club NY From the Executive Director This is the time of year when the ADC unveils its Annual Call for Entries. Ernest Lupinacci and his terrific team at Anomaly have created a dazzling poster for the 85th, which will soon be on its way. For the first time, it will also premiere on our new dedicated website, www.adcawards.org. Getting into this show earns you a secure place in history. You'll keep company with the legends that march through 85 years of Art Directors Annuals, tracing the path of advertising and design from 1920 into the future. Be part of that record. Inspire your peers and future generations. And if you take home a cube, it'll give you a whole new idea of heavy. Here's to your best. Myrna Davis ------------------------------------------------------------------------ Young Guns Online registration for the Young Guns 5 competition will open on December 1st. In the meantime, we asked and they answered. Below are some thoughts from Young Guns 4 winners. Stefan Boucher writes ... "I remember how excited I was when I found out that I got chosen as a Young Gun. One of the best creatives age 30 and under in the whole damn world?! Now that's bragging rights. And a swift kick in the ass, too: Time to get serious! Time to pull out all the stops and see what's possible. Being named a Young Gun isn't the end of the race, it's the sound of the starter pistol. Who wants to peak at 30? Julia Hoffman reports ... that since winning YG4, she has designed the bestseller "America The Book," with Jon Stewart, which took a full 5 months of her life. She continues to freelance. In addition, her website had 1200 hits in the month of the young guns opening, September 2004. Julia writes, "Suddenly I got emails from all over the world, and a chinese magazine published an article on me. Freelance clients started to have more respect for me, and I could ask for more money. Personally it may change my life drastically, my lawyer said it will benefit me a lot in the greencard application that I am starting to go through right now. Some advice to people who are only out of school for a year or two (as she was then): "Wait for the next Young Guns to submit your work, if you can. You should be really proud of the work you submit, because that's what the people will know you for, that's the first impression in the real world."  Injecting some glamour into the branding of the channels annual jungle-fest Studio aka Director Grant Orchard and team have given Aussie bugs the full drag queen makeover as they shimmy in time to the disco hit I Will Survive. Client: ITV Networks ITV Producer: Sam Kracmar & Simon Mitchell ITV Art Director: Crawford Wilson Director: Grant Orchard Studio Aka Producer: Nikki Kefford Animators: Dave Antrobus, Yoris VanHulzen, Ben Boquelet Renault Evolution from Publicis Conseil, Paris In just 30 seconds a baby grows, grows, & evolves into a .... car? Sounds a bit crazy, but it works well. Agency: Publicis Conseil - Paris Executive Creative Director: Marco Calant Associate Creative Director: Marcel Ceuppens Production Company: Smuggler Director: Stylewar  Amazing FX in the new W+K spot for EA's "Harry Potter" In the Spot, Michael Gambon (Dumbledore) invites the young viewer to practise the water spell. He shows the viewer how to execute the spell and, while he is doing that, a huge dragon escapes from the spell book and rampages around Dumbledores office setting light to papers and knocking things over. Dumbledore captures him and returns him to the spell book. The spot concludes with Dumbledore addressing the student (viewer) and saying, Never mind, Im sure youll soon Master the Magic. Creative Directors Don Shelford + Joe de Souza Art Director Sezay Altinok Copywriter Joe de Souza Account team Jill Ervine + Anna Blank Producer Annabelle Meyer Production company Paranoid Projects, Paris Director Sam Tourneux Producer Astrid Serafini guest comments for featured spot "Thirst Fighters" From Josh Frizzell, director, Curious Film: This job was a joy to work on. It was meant to look like a low budget earnest local mini DV doco, so we shot it on mini DV which was incredibly liberating. We shot the hell out of it, ad libbing the actors and trying all sorts of gags. There were times when the whole crew were giggling like schoolgirls. Of course the harsh reality of sixty seconds (and clients) meant the end result was very close to the original board, but we had a lot of fun getting there and I feel the tonality and mood of the shoot is all there on screen. Watch out for the four-minute version with everything in it! Agency v Agency
AUSTRALIA
November 03, 2005 01:04 (Edited: February 17, 2023 04:19)
 WORLD SERIES FOOSBALL!!!!(excluding most of the world) Two radio spots were written for the Radar Recruitment Foosball 2005 advertising agency grand final held at Home Nightclub in Sydney Australia on Thursday the 3rd November 2005. To hear one of these radio spots click .... HERE Copywriters: Sam Saunders / Hal Kirkland (pictured below getting ahead of the game) Engineered by Matt Perrott @ Beamo Talent: Matt Wills @ RMK / Saunders / Kirkland 
 Boy meets ... ummm In a nicely subtle spot from Saatchis Canada, a guy meets an attractive woman at a bookstore, but when they talk ... Agency: Saatchi & Saatchi Canada Executive Creative Director: Brett Channer Assoc Creative Director: Simon Creet (CW) Assoc Creative Director: Simon Duffy (AD) Agency Producer: Sumit Ajwani Director: Duane Crichton Prodn Co: Spy Films  Looking at road accident survivors, rather than deaths. A TWO MINUTE COMPILATION OF GREY MELBOURNE'S TAC COMMERCIALS THAT TELLS US THAT 46 PEOPLE A DAY ARE SERIOUSLY INJURED ON THE ROADS. From Nigel Dawson, CD, Grey Melb: A COMMERCIAL THAT TOOK 16 YEARS TO MAKE. ALL IT NEEDED WAS A MAGIC TRACK FROM POWDERFINGER. AND MANY THANKS TO THE DIRECTORS AND ALL THOSE INVOLVED IN THE 30 PLUS COMMERCIALS FEATURED. The spot was created to introduce the first pay-per-second mobil From O&M Indonesia: Apparently sales sky rocketed by 250% in the first month of airing. To view the spot click .... HERE Convincing FX in the new spot for Lemsip Love & Glassworks bring the Lemsip pack to life. 'The three commercials feature a cute animated Lemsip box, literally administering relief to its ailing cold-sufferer.The clever little chap even tracks down his charges car keys, administers a head massage and flags a cab. How very handy!' Title: LITTLE HELPER Advertising Agency: CHEETHAM BELL JWT Agency Creatives: PAUL BENNETT & LISA SIMPSON Agency Producer: ANNELISE SMITH Production Co: LOVE Director: BEN DAWKINS Post: GLASSWORKS  VISUAL EFFECTS ARTIST DAVE KIDDIE JOINS LEADING VFX TEAM AT RUSHES Rushes Postproduction Ltd is delighted to announce the appointment of highly experienced and talented visual effects artist, Dave Kiddie. (that's him there there) Dave has built up an astonishing list of credits over the last seven years gaining extensive experience on high-end commercials for the likes of Coca-Cola and Barclays as well as working on music videos for some of the worlds biggest artists including Kylies Cant get you out of my Head and The Streets Blinded by the Lights. He has also worked on slick and stylised feature films such as Mean Machine and broadcast work for the BBC amongst others. Lots of good work coming out of Canada at the moment! Sound is a big part of the picture ... ... as we see in this new spot from Publicis Toronto To view the spot & credits click .... HERE Electronic Arts Battlefield 2 Modern Combat through W+K From W+K Amsterdam ... In our fully integrated campaign (online digital basecamp, TV, print, outdoor, POS, PR) we take a fictional journalist and put him into the middle of the digital battlefield to find out what's new in 'today's war'. Ken Chappel has amazing white teeth, a stitched-on smile and is a real life war correspondent with a difference he is reporting from within a video game. In these two spots, Hotswap and Multiplayer, Ken is green-screened into the game and the heat of the action, giving us the low-down, in his own particular fashion, on the greatest war on earth. Creative Directors: Don Shelford, Joe de Souza Art Director: Anders Stake Copywriter: Mike Farr Producer: Neil Henry Production company: Exposure Films UK Director: Jake & Jim Guest comments for featured spot "Egg Money" Some background info from Mother London We had the pleasure of shooting Egg with the directing duo Ne-o. It all took place in a shopping centre in the inspiring town of Chatham, Kent, with seventeen 6ft guinea pigs. We shot our human guinea pigs going about their usual shopping routine; as any Egg card bearing guinea pig would do. It was then onto shooting the heads of 17 of the real things. 24 hours of carrot and celery dangling later, we had all the head and mouth movements we needed to move onto editing at Marshall Street Editors to find 'what heads would go where'. Then onto post at Glassworks to seamlessly stitch them together, create our model city and stick the proverbial cherry on top. To create the effect of the guinea pigs being in a small model environment, a final digital macro blur was added. Another sterling performance from Anthony at Factory with Sound and dialogue and we had the lot, a micro world of walking, talking, shopping, research guinea pigs. Beats perfume. "You have the qualities to be an Army officer" says Publicis Army experiences intercut nicely with life experiences Agency: Publicis UK Art Director: Alistair Ross Copywriter: Robin Garton.  The new ads feature real officers. They are initially shown in civilian situations using one of the qualities required by Army Officers. We then cut to an Army situation where they are using the same quality in a different environment. One execution, entitled Peace Maker, shows a civilian nightclub owner diffusing a confrontation outside his club. The ad then cuts to show the same man as an Army officer calming down a potentially hostile situation at a checkpoint. The two worlds are juxtaposed throughout the ad. The voice over says Diplomacy is just one of the qualities you need for a career as an army officer. Explore your potential at officerqualities.mod.uk. Crappy old ads
AUSTRALIA
November 01, 2005 23:51 (Edited: February 17, 2023 04:19)
 Find out which crappy old ads your creative director worked on (or starred in) & we'll try to track them down & post them. The good people at Xtreme Information have kindly offered to supply old ads from the zillion ads on their database. (mainly UK, Europe, & Aust/ NZ). So if you want to embarrass your CD, a colleague, the opposition, let us know the spot details & Xtreme will try to track it down. (By the way, bestads is non-downloadable, but if you need copies of any spots, these guys do it for a living: xtreme@xtremeinfo.com.au) First director to sit on the Young Guns Award Jury. Director Alan White has been chosen as the first director to sit on the Young Guns Award Jury. Alan is represented by Bob Industries and has recently signed to Curious Film for Asia/ Pacific representation. « First « Previous Next » Last » 1411 of 1414 |
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