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Seen and noted
PLAYSTATION 3: THIS IS LIVINGCLEARING YOUR CRIMINAL RECORD This poster from Hot Tomali in Vancouver was used to convey the travel limitations in Canada associated with having a criminal record. VIEW THE AD KEEP YOUR DOG SMILING The brief was to give dogtoys.nl some extra attention a week before world animal day, with a minimal budget. The tennis ball is a well-known dog toy and 500 tennis balls were dropped in city-parcs. When the dog ran to his owner with his new found toy, it read: "Buy something different for a change. www.dogtoys.nl. Dogtoys keeps your dog smiling". VIEW THE AMBIENT THE UNCOMFORTABLE LIFE OF PAUL JENKINS Ogilvy London's challenge was to reframe Comfort's core benefits so they'd serve as a reason why Comfort makes a good clothes day. Ogilvy wanted to dramatise how Comfort made you feel great in you clothes rather than just explaining how Comfort made clothes feel great. "Practically everyone we spoke to, whether in Europe, Latin America or South East Asia referred to Jeans when they were talking about clothes they felt great in," said creative director Alasdair Graham. "Jeans really are a universal item of clothing that eptimomises comfort - emotional if not always physical. Indeed, when jeans feel good, they're the item of clothing that people feel really comfortable in - the very stuff of good clothes day. This provided us with the campaign proposition: Say goodbye to cardboard jeans with Comfort. This opened doors for a number of other actvities, such as the short film which tells the story of "The uncomfortable Life of Paul Jenkins", a real-world character who suffers from cardboard jeans with serious lifestyle consquences but who shuns help, refusing to use Comfort to alleviate the symptons." VIEW THE SPOT GET WHAT YOU WANT ON VIRGIN BLUE Cummins Nitro Brisbane has extended their Virgin Blue campaign with a tactical push. VIEW THE 'CARBON OFFSET' SPOT VIEW THE 'VELOCITY' SPOT VIEW THE 'LOUNGE' SPOT  Lend a hand and stop a friend drink driving. A commercial from True Noth Communications Toronto via Wilfrid Park Toronto. VIEW THE SPOT  Head & Shoulders has been solving dandruff problems since 1961. VIEW THE '1961 MAN' AD VIEW THE '1961 WOMAN' AD VIEW THE '1961 BOY' AD COKE ZERO: A MAN'S LIFE AS IT SHOULD BEGLAUCOMA STARTS TO LOOK LIKE THIS TBWAPHS Helsinki has created an ad that demonstrates the effect Glaucoma has. The headline reads: It gradually starts to look like this. VIEW THE AD DEALING WITH CROHN'S DISEASE Crohnâs Disease is a debilitating inflammatory disease of the colon. Sufferers of severe Crohnâs are forced to adapt their whole lifestyle to their condition as these ads from DDB Sydney show. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD PROBLEMS DOWNLOADING? BBDO Guerrero Ortega Manila has erected a billboard that plays with the medium to illustrate the usual problem with other DSL providers - content not downloading completely. The solution? Bayan DSL. VIEW THE OUTDOOR VOLVO CHASES A CURE FOR ASTHMA 'Chase' is a cross-promotional branded short, financed by Volvo Australia for the NSW Asthma Foundation, to promote the Asthma Foundation Brand and generate awareness of Asthma. A fictional screenplay was written by ARC Online, Sydney Agency Producer John Kellet and Filmgraphics Entertainment Director Marc Furmie that would incorporate the Volvo vehicles. VIEW THE SPOT  Propagana Leeds were tasked with positioning Rubber 55 as a company who make high quality rubber and fetish clothing within the rubber community. The resulting viral was directed by Jon Riche via Therapy Films, London. VIEW THE SPOT  This print campaign via The Furnace, Sydney demonstrates that with a Sim 2 projector you can view your favourite films in lifelike quality on your wall". VIEW THE CAMPAIGN  Marca, Miami has put to air a cool series of spots for the Infiniti, that compares design and performance, directed by Vincent Haycock via Vitamin, Chicago. VIEW THE 'CHARDIET/ARMENTEROS' SPOT VIEW THE 'RODRIGUEZ/AGUILAR' SPOT VIEW THE 'URIBE/GUERRA' SPOT  Wieden + Kennedy Portland has aired a series of animated spots for Starbucks, created by Aaron Sorenson via production company Laika. VIEW THE 'WINDOW WASHER' SPOT VIEW THE 'BEARHUG' SPOT  303, Perth were asked to encourage people to consider shopping at IKEA for Christmas presents this year. The scripts were a little kooky, so finding the correct tone to bring them to life was essential. Director Tony Rogers from Renegade got on board for production and underplayed the fifteens beautifully. VIEW THE 'GLASS' SPOT VIEW THE 'CHAIR' SPOT VIEW THE 'TV CABINET' SPOT ROLL UP TO TEA ON ICE Tea On Ice is an exciting arena spectacular, which tells the fascinating story of Iced Tea using thousands of trained ice dancers. At least thatâs what the latest Tetley campaign, via The Campaign Palace, Melbourne, looks like to the naked eye. With a 30 second âtrailerâ on TV and in Cinema, along with supersites, buses and trams, intrigue is built. It all comes to life on the website, where we see âauditionâ videos, behind the scenes interviews, lyrics and costume designs. People can even submit their own audition. Through the integrated campaign, Tetleyâs passion for tea becomes more and more apparent. Donât missâ¦Tea On Ice! VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT THAT'S PLAYSTATION ENTERTAINMENT Sony Computer Entertainment is launching an international TV and online campaign for PLAYSTATION®3, to illustrate the capabilities of the âentertainment super computerâ in the run up to Christmas. Created by TBWALONDON, the campaign will first be shown online at www.thisisliving.com this week and later air on TV in the UK on 1st December with standout creative that aims to delight, entertain and engage consumers by showing the rich world of entertainment available on PS3. As well as supporting the TV campaign the website, which was created by Brighton based digital agency Kerb, will detail all of the key features and capabilities of the PS3, with a mixture of video and interactive content, and showcases many of the forthcoming games for PS3. VIEW THE 'DR BEAUTIFUL' SPOT VIEW THE 'MR & MRS BOBS' SPOT OASISMOREFUN.COM SAGA CONTINUES After last year's Match.com, Jean Lecointre has now just finished directing the three first episodes of the Oasis more fun.com saga. The same anthropomorphic fruits we saw in the TV commercials are now released onto the web, free to behave as badly as they wish, always culminating in them getting smashed to pulp. Inspired by the well-known series Turkish Delights, the films were done by using paper cut outs put together with Photoshop then animated with After Effects. VIEW DETAILS GT FILLS WINDOWS GAP Windows Mobile wanted a viral website idea to fill the gap left by a delay in the launch of the global windows mobile campaign. GT London came up with this. VIEW THE SITE  Cutwater, San Francisco has aired a new spot for the Jeep Safari, directed by Raf Wathion via Caviar Productions, Los Angeles. VIEW THE SPOT  Wieden & Kennedy, New York has put to air a spot titled 'Engine', for Nike's Jordan brand, directed by Daniel Kleinman via Rattling Stick, London. VIEW THE SPOT FALLON CREATES A GORGEOUS SPOT FOR EUROSTAR Fallon London and Gorgeous director Joaquin Baca-Asay have created a hauntingly beautiful spot for Eurostar and the opening of St Pancras station's international terminal. VIEW THE SPOT  Publicis & Hal Riney, San Francisco has put to air a spot for Beringer, directed by Olivier Gondry via Paranoid USA. VIEW THE SPOT GUINNESS SUPPORTS THE IRISH (TO BE SURE) The Marketing Store Worldwide created a poster for the Guinness sponsorship of the Irish Rugby team at the recent Rugby World Cup 2007 VIEW THE AD[  Dentsu America has aired a new spot for Chandon, directed by Mark Glaser via Sway Studio. VIEW THE SPOT  BBH London has put to air a commercial to promote internet on your mobile for Vodafone, directed by Ringan Ledwidge via Rattling Stick, London. VIEW THE SPOT  Publicis Conseil, Paris has put to air a spot for Sagem, directed by Saam Farahmand via Partizan Midi Minuit, Paris. VIEW THE SPOT HSBC EXPANDS IN INDONESIA The Furnace, Sydney, has created a new magazine campaign for Skins and their female apparel range, Skins She, which is based on an insight that there is a high level of competition between women. The perfect woman is adored by most, but also inspires a sense of jealousy, even hatred amongst other women. At some point, the claws of resentment come out. The message in the campaign is that by training in Skins, every active woman can achieve health, fitness and the body she desires â transforming into the bitch that every other woman hates. VIEW THE 'LESBIAN' AD VIEW THE 'BODY' AD VIEW THE 'SPORT' AD  McCann Singapore was tasked to inform readers of FHM and other competitors' magazines like Maxim and Loaded, that the hotter than hot FHM Calendar comes free with the January issue of FHM. VIEW THE AD NICE PRINT FROM UAE Etisalat Managed Services know your individual WAN needs better than anyone, as this ad via Impact BBDO Abu Dhabi, attests. VIEW THE AD RTA TRANSPORTING THE CITIZENS OF DUBAI Impact BBDO, Dubai has just launched the Brand campaign for the RTA, which is building up the whole transportation system of Dubai. After many years of construction and hassle the RTA wanted to remind Dubai Citizens that change is on the way and in some cases change has occurred and is easing up the daily traffic. VIEW THE 'METRO' AD VIEW THE 'WATERBRIDGE' AD VIEW THE 'BUSES' AD  Part of the NBA's new "Where amazing happens" campaign from Goodby, Silverstein & Partners, San Francisco, the spot shows Seattle rookie Kevin Durant heading from the locker room to the court before a game. As he strolls to a jazzy beat and approaches the roar of the crowd, he strips off a seemingly endless series of jerseys (there are six in all). The jerseys wordlessly tell the story of Durant's rise to the NBA. Those skills don't come from nowhere, and the clothing symbolizes the stages in his life as a basketball phenomâstarting out with the Capitol Heights Boys and Girls Club though his high school, college and pro careers. The tagline is amended to "Where wearing the dream happens." That goes both for Durant and those of us watching the trip. VIEW THE SPOT EIGHT UNCOVERS THE ORIGIN OF COOL Eight Partnership, Hong Kong has created a web film to promote Nokia's NCool website (cool.nseries.com), a social networking portal that encourages users to discuss what's cool and what's not. This film uncovers the true roots behind hip-hop, generally believed to originate from NYC, but their investigation suggests otherwise, revealing what's the 'Origin of Cool' VIEW THE SPOT THE POWER OF 5FM Net#WorkBBDO, Johannesburg was tasked with Launching the new positioning "The Power of 5fm". The commercials are simply a product of amplifying the everyday to the power of 5. A really challenging production process combining shot footage and high-end CG. These are the first 2 of..erm..5. VIEW THE 'WALK THE DOG' SPOT VIEW THE 'OCTOPUS' SPOT |
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