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Seen and noted
2005 YOUNGGUNS INTERNATIONAL ADVERTISING AWARDS
2005 YOUNGGUNS INTERNATIONAL ADVERTISING AWARDS PRESS RELEASE
Friday night, November 25th saw the YoungGuns team host their 5th annual awards ceremony, exhibition and party in Sydney, Australia. Continuing with their Hardly Legal theme on the night, a mixture of the industrys personnel partied hard until the early hours of the following morning. In the closest race in 5 years for the Agency of the Year title, Crispin Porter + Bogusky Miami looked certain to take the honours for the second year running after winning the highest number of Gold and Silver bullets across the most categories; that was until the jury unanimously voted Juan Cabrals magical Balls spot for Sony Bravia (out of Fallon London) as the Best of Show. This honour saw Fallon London leapfrog CP+B to claim the title. The Sony Balls spot picked up 2 Gold Bullets as well as Best of Show. Its Argentinean creator and 2005 YoungGun of the Year Juan Cabral, will enjoy the US$5000 prize purse as well receiving an invitation from the YoungGuns organisers to sit on the 2006 YoungGuns Jury. Saatchi & Saatchi Worldwide also picked up the YoungGuns Network of the Year award for the second time (also winning in 2003) with wins from its offices in Australia, New Zealand, South Africa, Brazil, Argentina, Norway, Malaysia, USA and Singapore. As Jury Chairmen, Andy Fackrell (180 Amsterdam) and David Nobby Nobay (Saatchi Sydney) both commented, the overall standard of work entered in 2005 was great, although film proved to be a lot stronger than print (something quite the opposite in 2004). The Student Award impressed yet again, with Menno Kluin (Miami Ad School Hamburg) taking the top prize for his Hubba Bubba print campaign. Menno is currently working for ex-pat Aussie young gun Leo Premutico at Saatchi & Saatchi New York and was in Sydney to accept his Gold Bullet. For more information about YoungGuns or for press enquiries, please contact Michael Kean on +61 402 277 492 or email Michael@ygaward.com YoungGuns Agency & Network of the uear Best of Show: 20 points GOLD: 10 points SILVER: 5 points BRONZE: 3 points FINALIST: 1 point YOUNGGUNS AGENCY OF THE YEAR 1) Fallon London 49 points 2) Crispin Porter + Bogusky Miami 46 points 3) Saatchi & Saatchi Sydney 28 points (=3rd) 3) Colenso BBDO Auckland 28 points (=3rd) 5) Leo Burnett USA 26 points 6) JWT London 25 points 7) Del Campo Nazca Saatchi & Saatchi Argentina 20 points 8) Saatchi & Saatchi Malaysia 15 points (=8th) 8) McCann Erickson Malaysia 15 points (=8th) 10) Buck USA 13 points 11) Springer & Jacoby Amsterdam 12 points 12) Publicis Mojo Sydney 9 points (=12th) 12) Publicis Mojo Melbourne 9 points (=12th) 12) Leo Burnett London 9 points (=12th) 15) MTC New Zealand 8 points YOUNGGUNS NETWORK OF THE YEAR Points tallied from individual agencies within the network. For a network to be eligible, points must have been scored in 3 or more individual agencies within the network. 1) Saatchi & Saatchi Worldwide 84 points 2) Leo Burnett Worldwide 46 points 3) BBDO Worldwide 35 points 4) JWT Worldwide 34 points 5) Publicis Worldwide 31 points YoungGun 2005 Rankings2005 YOUNGGUNS INDIVIDUAL RANKINGS 1. Juan Cabral Fallon London 45 2. Tiffany Kosel Crispin Porter + Bogusky Miami 28 3. Guy Rooke Colenso BBDO Auckland / Crispin Porter + Bogusky 22 4. Dave Derrick Leo Burnett USA 18 5. Jeff Benjamin Crispin Porter + Bogusky Miami 15 =6. Ryan Honey Buck USA 13 =6. Thomas Schmid Buck USA 13 =6. Ben Langsfeld Buck USA 13 =9. Murray White Springer & Jacoby Amsterdam 12 =9. Andy DiLallo Saatchi & Saatchi Australia 12 =9. Gaston Bigio Del Campo Nazca Saatchi & Saatchi Argentina 12 =9. Jonathon Gurvit Del Campo Nazca Saatchi & Saatchi Argentina 12 =13. Wayne Robinson JWT London 11 =13. Liong Khoon Kiat Saatchi & Saatchi Malaysia 11 =13. Ruyi Yuen Saatchi & Saatchi Malaysia 11 16. Chee-Wee Choo McCann Erickson Malaysia 10 =17. Tony Haigh Publicis Mojo Sydney 9 =17. Alex Derwin Publicis Mojo Sydney 9 =17. Selena McKenzie Publicis Mojo Melbourne 9 =20. Josh Lancaster MTC New Zealand 8 =20. Darren Keff JWT London 8 =20. Maria Lishman Colenso BBDO Auckland 8 =20. Andy Dao Leo Burnett USA 8 =20. Matt Miller Leo Burnett USA 8 =20. Nanat Teparak Leo Burnett USA 8 =26. Dustin Ballard Crispin Porter + Bogusky Miami 6 =26. Larry Corwin Crispin Porter + Bogusky Miami 6 =26. Wayne Robinson JWT London 6 =26. Anthony Moss Saatchi & Saatchi Australia 6 =26. Nicholas Pringle Leo Burnett London 6 =26. Clark Edwards Leo Burnett London 6 =26. Steve OConnell Crispin Porter + Bogusky Miami 6 =45. Eron Broughton Saatchi & Saatchi Australia 6 =34. Jae Soh Saatchi & Saatchi Singapore 5 =34. Robin Tan Saatchi & Saatchi Singapore 5 =34. Tim Huse Colenso BBDO Auckland 5 =34. Eddie Azadi McCann Erickson Malaysia 5 =34. Ryan Kutscher Crispin Porter + Bogusky Miami 5 =34. Jae Morrison Colenso BBDO Auckland 5 =34. Pablo Tayer Del Campo Nazca Saatchi & Saatchi Argentina 5 =34. Hernan Rebalderia Del Campo Nazca Saatchi & Saatchi Argentina 5 =34. Aricio Fortes Publicis Salles Norton Brazil 5 =34. Woof Wan-Bau Nexus Productions London 5 =34. Tom Paine MTC New Zealand 5 =34. Mike Knight MTC New Zealand 5 =46. Andrew Petch Publicis London 4 =46. Jim Dive Grey London 4 =46. Sam Hibbard Grey London 4 =46. Nicola Hawes Grey London 4 =46. Ross Fowler Grey London 4 =46. Joao Caetano Brasil JWT Sao Paulo 4 =46. Keka Morelle JWT Sao Paulo 4 =46. Brian Merrifield Saatchi & Saatchi NZ 4 =46. Rohit Devgun RMG David India 4 =46. Amit Nandwani RMG David India 4 =46. Mike Ferrare Crispin Porter + Bogusky Miami 4 =46. Primus Nair Saatchi & Saatchi Malaysia 4 =46. Ong Kien Hoe Saatchi & Saatchi Malaysia 4 =46. Ali Alvarez Fallon London 4 =46. Hital Pandya JWT India 4 =46. Karan Amin JWT India 4 =46. Guadalupe Pereira Del Campo Nazca Saatchi & Saatchi Argentina 4 =63. Mark Molloy EXIT Films Melbourne 3 =63. Steven Mathias RMG David India 3 =63. Priya Pardiwalla RMG David India 3 =63. Dimirti Guerassimov CLM BBDO Paris 3 =63. Fred Lutge CLM BBDO Paris 3 =63. Colin Jeffery Arnold Worldwide USA 3 =63. Lawrence Katz Saatchi & Saatchi South Africa 3 =63. Olivia Tesson Saatchi & Saatchi South Africa 3 =63. Ang Sheng Jin 10AM Communications Singapore 3 =63. Clarence Chiew 10AM Communications Singapore 3 =63. Tan Chee Keong Leo Burnett Malaysia 3 =63. Donevan Chew Leo Burnett Malaysia 3 =63. Karl Fleet Publicis Mojo NZ 3 =63. Derrick Kim Publicis Mojo NZ 3 =63. Peter Hibberd Young & Rubicam Melbourne 3 =63. Vince Lagana Saatchi & Saatchi Australia 3 =63. Rishi Chanana RMG David India 3 =63. Naz Nazli Leo Burnett London 3 =63. Gareth Hare Leo Burnett London 3 =63. Daniel Cojocaru Ogilvy & Mather Germany 3 =63. Tim Green Publicis Mojo Sydney 3 =63. Tim Cairns Publicis Mojo Sydney 3 =63. Darren Borrino TBWAHUNTLASCARIS Sth. Africa 3 =63. Veann Leps Leo Burnett Canada 3 =63. Jake Mikosh Crispin Porter + Bogusky Miami 3 =63. David Gonzalez Crispin Porter + Bogusky Miami 3 =63. Justin Kramm Crispin Porter + Bogusky Miami 3 =63. David Povill Crispin Porter + Bogusky Miami 3 =63. Rahul Panchal Crispin Porter + Bogusky Miami 3 =63. Gianluigi Bellini Saatchi & Saatchi Italy 3 =63. Antonio Di Battista Saatchi & Saatchi Italy 3 =63. Jens Paul Pfau Saatchi & Saatchi NY 3 =63. Menno Kluin Saatchi & Saatchi NY 3 =96. Tom Zukoski Crispin Porter + Bogusky Miami 2 =96. Rebecca Carrasco Saatchi & Saatchi NZ 2 =96. Danielle Thornton Saatchi & Saatchi New York 2 =96. Hernan Tomassini Del Campo Nazca Saatchi & Saatchi Argentina 2 =96. Denison Kusano Y&R Chicago 2 =101. Anthony Chelvanathan Leo Burnett Canada 1 =101. Steve Persico Leo Burnett Canada 1 =101. Ivan Hady Wibowo McCann-Erickson Singapore 1 =101. Kate Clough Ogilvy & Mather London 1 =101. Jo Griffiths Ogilvy & Mather London 1 =101. Mike Blanch TBWATORONTO 1 =101. Greg Buri TBWATORONTO 1 =101. Jorge Poma Betti Del Campo Nazca Saatchi & Saatchi Argentina 1 =101. Hernan Tomassini Del Campo Nazca Saatchi & Saatchi Argentina 1 =101. Andre Faria AlmapBBDO Brazil 1 =101. Graeme Hall DDB London 1 =101. Fabio Rodrigues Talent Brazil 1 =101. Ricardo John Talent Brazil 1 =101. Jorge Poma Betti Del Campo Nazca Saatchi & Saatchi Argentina 1 =101. Alberto Jaen Virtruvio Leo Burnett Madrid 1 =101. Simon Chew BBDO Singapore 1 =101. Joseph Cheong BBDO Singapore 1 =101. Jatinder Sandhu Leo Burnett Singapore 1 =101. David Joubert Leo Burnett Singapore 1 =101. Nic Buckingham Saatchi & Saatchi Australia 1 =101. Mark Forgan Clemenger BBDO Wellington 1 =101. Jamie Standen Clemenger BBDO Wellington 1 =101. Frank Anselmo BBDO New York 1 =101. Jayson Atienza BBDO New York 1 =101. Chris Maiorino BBDO New York 1 =101. Simone Brandse Lowe Hunt Sydney 1 =101. Michael Canning Lowe Hunt Sydney 1 =101. Felipe Massis Leo Burnett Brazil 1 =101. Guy Denniston PublicisMojo NZ 1 =101. Emmanuel Bougneres PublicisMojo NZ 1 =101. Onur Kece BWM Sydney 1 =101. Matt Lawson BWM Sydney 1 =101. Hidetoshi Kuranari Dentsu Japan 1 =101. Teng Run Run McCann-Erickson Singapore 1 =101. Gayle Jill Lim McCann-Erickson Singapore 1 =101. Zach Hilder Energy BBDO 1 =101. Dario Nucci 180 Amsterdam Libo/TBWA 1 =101. Lina Elfstrand Lowe Brindfors Sweden 1 =101. Johan Holmstrom Lowe Brindfors Sweden 1 =101. Dave Bowman The Glue Society 1 =101. Matty Burton The Glue Society 1 =101. Antero Jokinen 180 Amsterdam Libo/TBWA 1 =101. Morgan Kurchak Leo Burnett Canada 1 =101. Raul Garcia Leo Burnett Canada 1 The billboards for the MADD campaign (featured in latest ads)
The before & after billboards for the MADD campaign ....
 
guest comments for featured spot "Prisoner" From Simon Duffy, Saatchis Canada, CD & art director on the MADD spot: Canadian statistics point to the fact that year after year, the one group that seems immune to anti-drinking and driving messages are young males. This should come as no great surprise. Everyone who was ever young knows what it feels like to be invincible. Death is such a far away concept that it has little impact on young adults lives. What does have an impact is the concept of loss. Loss of freedom, Loss of mobility, Loss of love, Loss of control. These are terrifying thoughts to a young man. This is what is meant by the new line You have a lot to lose. It is crucial to speak to a young male audience with a message that is surprising and relevant to their life-stage. In this way MADD can plant the seed early and disrupt drinking and driving behaviors before they become habit. It is a strategy aimed at today and tomorrow. In the first commercial, Girlfriend, we slowly reveal how drinking and driving has cost a young man friendship, love, health and just about everything that is important to him. In the second spot Prisoner we discover just how horrible jail would be for an otherwise innocent young man. Along with these commercials Saatchi also created a large billboard near the Eaton Centre area of downtown Toronto. The billboard features the word GIRLS spelled out in sexy pink illustrations of young women. The words was printed in special light sensitive ink so that over a period of weeks it all but disappeared leaving just the MADD logo and the line You have a lot to lose. Virgin Digital's new TV (& print is in "latest ads") This is the TV spot that goes along with the print work in our "latest print" section To view the spot click .... HERE guest comments for featured spot "Xerox" From Kenan Moran of Curious Pictures NY, the director on the Comedy Central spots: Our goal was to create the unexpected. While the spots were a highly technical process, we wanted to deliver a product that was naïve and amateurish. Also, any hint of preconception and the spots would be ruined. The hardest part of the shoot was to accomplish a really unpolished feel that had a comedic tempo. In Raging Bull I heard Scorsese used his grandmother to shoot all of the home movie footage because Michael Chapmans imagery was too good and looked like a DP shot it. Scorseses grandma wasnt available, so we made our DP shoot with his left eye so that he wasnt so familiar with zooming and focal lengths, etc and we refused to let the him use any lights too (unless technically we needed them, but never to enhance the aesthetic). Our actors were chosen because of how natural they were. While we did follow scripts in our auditions, we chose the ones who felt sort of raw and inexperienced and who had an understated presence about them. I think they did really well on camera, particularly because they were mostly doing something physical and didnt have to really think about what they were doing too much. The effects team was the real heroes of this project. They were the ones who seamlessly added or subtracted to make the spots look realistic. If they werent so beautiful, Id buy them all a beer. To view the spot click .... HERE All of your favourite fruitcake songs in one ad. Perfect for the festive season (& you've gotta love the V/O legals at the end) Background: The campaign, created by art director Jeremy Boland and copywriter Eric Terchila, includes 60 and 30 second television and radio commercials that will run through the end of the year, as well as a website. The spots, directed by Food Chain Films Vance Malone, spoof traditional late night music compilation infomercials by pseudo-selling The Spirit of Fruitcake Volume Four. The CD features holiday parody songs such as the R&B track The Holidays Aint Nuttin Without My Fruitcake, and the 80s ballad, Whats That Fruitcake Doin Under My Tree. The announcer interrupts the infomercial suggesting, for a fruitcake gift theyll really love, give fruitcake cash. Terry Schneider, creative director at BPN, commented on the challenge of casting a traditionally bad holiday gift in a good light, For a long time, fruitcake has been demonized as a holiday nuisance, a gift worse than coal. We cut into fruitcakes inherent fun-loving qualities and made it relevant and funny. The fruitcake parody songs were so well received by the Lottery, the agency produced a complete CD including full-length versions of the songs featured in the commercials. The CDs will be distributed to local radio stations for promotional use. The songs, composed and produced by Asche & Spencer, can also be downloaded on the campaigns website, www.spiritoffruitcake.com. To view the spot click .... HERE Vodafone goes under(water)Marks & Spencer's Christmas spectacular (UK) Glue spreads further SYDNEY: The Glue Society has boosted its numbers to nine writers/directors working in both Sydney and New York as it sets its sights on global expansion. The latest member to join the creative collective is James Dive, a 26-year-old Australian creative who has been working at Grey London, under Dave Alberts, for two years. During that time, he has produced campaigns for Twix, Mars Delight and a high-profile campaign for Mothers Against Guns. The Glue Society will also be taking on a pair of AWARD students who worked during the recent Yahoo! Think Tank project. One of the collectives co-founders, Gary Freedman, relocated to New York in May this year and along with partner Jonathan Kneebone has been working on Canal+ for BETC Euro, Paris and writing and directing an upcoming 60-minute mini-feature through @radical.media New York. Story supplied by Australian Creative Magazine Atmospheric new work for the Sony Walkman Directed by Brett Foraker, Channel 4s network creative director, through RSA, for Fallon London, this new campaign for the Sony Walkman works on the premise that music is addictive and its Walkman is the best way to feed the habit. To view the spot click .... HERE Gameboy Micro from Burnetts MelbourneSmall mouthed ads from NZ & USA
USA
November 24, 2005 00:17 (Edited: February 17, 2023 04:19)
  Mini mouths from opposite sides of the world To view the Mini burger rings spot from 2004 click .... HERE To view the new Budweiser spot click .... HERE Saucy .... Last week we mentioned this one & now we've got a quicktime for you. Warning .... it's a bit boys only. To view the spot click .... HERE  Animated plugs deliver speeches in this new spot from Picasso Agency: Golley Slater Art Director: Martin Bush & Phil Hickes Copywriter: Martin Bush & Phil Hickes Agency Producer: Amanda Lowitt Production Company: Picasso Pictures Animal Anti Cruelty League A good way to show the sensitivity of animals' hearing Agency:JWT Singapore Executive Creative Director: Mick Petherick Art Director: Roger Tavares Copywriter: Roger Tavares Creative Director: Roger Tavares Director: Stafford Robinson Prodn Co: Chaos Films Whybin TBWA does hardcore retail ... well. PlayStation asked for a hardcore retail ad for their Xmas bundle pack and that's exactly what they got. Creative Director: Mick Hunter Art Director: Madeline Smith Copywriter: Jen Speirs Agency Producer: Kaija Wall Director: Tony Sherwood DDB singapore creates a visual treat for i-mode i like. i-mode. StarHub and DDB unleash a new virtual reality. from DDB Singapore: You dont have to be Japanese to like i-mode. THE CHALLENGE True to its streak of innovation, StarHub decided to bring i-mode to Singapore. This represents an exciting challenge, transcending beyond the 3G wave (or was that a ripple), to offer a tried-and-tested, easy-to-use and content-rich mobile internet service for Singapore. The task was to break new grounds in communicating its promise. DDB knew it had to capture the imagination of consumers, get them visually arrested, and unleash that brand vitality for StarHub. THE IDEA & EXECUTION We found with i-mode, the magic is really in the product - at just a click away. The trick was to make it come out where virtual reality content engages with real people to provide a visual feast for the eyeballs. DDB took to MTV hip appeal, where seamless moving photo-collage in 2D and 3D graphic animation inter-mingles as a dynamic vortex with the ever-changing moods of real users : at work, at play, on travel. It was symbolic of i-modes I-can-do-it-anytime, anywhere core idea. A surreal world of visual explosion accompanied by a funky techno soundtrack. We developed a simple brand mantra for the i-mode - which is i like. i-mode - and made that the chorus, a techno chant. Executive Creative Director: Neil Johnson Art Director: Francis Tan Art Director: Sharon Tan Copywriter: Xavier Wong Agency Producer: Jackie They Director: Farouk Alijoffery Prodn co: Planet Films, Kuala Lumpur Topix & O&M Toronto link animation & timex watches Indiglo "Fresh Color" Inspired by the original campaign for the initial launch of the Indiglo watch, the blue dot regenerates and gives life to seven new colours in an animated spot that integrates technique with music in a fresh, unique way. Agency: O&M Toronto Executive Creative Director: Janet Kestin/ Nancy Vonk Art Director: Andrew Hart Copywriter: Adam Bailey Agency Producer: Margaret John Director: Matt Greenwood Animation & post: Topix Other Credits: Marco Polsinelli, Sr. Inferno Artist, Topix Cheyenne Bloomfield, Producer, Topix Sylvain Taillon, Ex Producer, Topix  Synopsis: As directed by Jaocbs/Briere of HKM, Nissan Inflate gives new meaning to the phrase immediate family. A man driving the new X-Trail sees his life evolve before his very eyes, to include a wife, child, even a new home. Production Company: HKM/ bicoastal, Suneeva/ Toronto Director: Kim Jacobs, Alain Briere DP: Sean Valenti EP: Carl Swan, Ned Brown, Melissa White Culligan (HKM) Geoff Cornish (Suneeva) Producer: Shannon Barnes Agency: TBWA/ Toronto Art Director: Scott Couture Copywriter: Allen Oake Agency Producer: Nadya MacNeil  Synopsis: Resembling an ordinary FOX-like newscast, this spec spot pits a couple of politicos against one another to fight it out over the economy. But when one guests comments are too technical for the others to grasp, he must resort to using a Brady Bunch analogy. Only then do we realize that this is a spot for TV Land. Director Theodore Melfi does give us an early if subtle hint, in the form of outrageous ticker items rolling across the bottom of the screen. Production Company: Area 51 Films / Goldenlight Films Director: Theodore Melfi DP: Blaine Brown EP: Phyllis Koenig and Preston Lee Producer: Kim Quinn Creative Director: Jim Landsbury Art Director: Jim Landsbury Copywriter: Jim Landsbury Stylish stuff from Iain MacKenzie New Lincoln work Spots Titles: Landmarks, Red Carpet, Followers Production Company: tight Director: Iain MacKenzie DP: Iain MacKenzie EP: Jonathan Ker Producer: Melinda Nugent Agency: Young & Rubicam / MI Creative Director(s): Pattie Breen, Dan Willey, Lance Paull Art Director: Beth Hambly Copywriter: Chris Halas Agency Producer: Linda Larson  70's look for the new NBA spots This 4-spot package of promos touting the return of the NBA to ESPN has been STARDUSTed to provide the spot graphics with a classic stylized look and to remind us that This is Why We Watch. Design/Animation: STARDUST ECD: Jake Banks Art Directors/Designers: PJ Richardson, Felipe Posada Jr. Designer: Josh Grotto Animators: Michelle Higa, Jesse Casey, Arthur Hur EP: Eileen Doherty Sr.Producer: Dan Sormani Producer: Michael Neithardt Agency: Wieden & Kennedy/NY CD(s): Todd Waterbury, Kevin Proudfoot ACD(s): Paul Renner, Derek Barnes Executive Producer: Gary Krieg Art Director: Stuart Jennings Copywriter: Andy Ferguson Agency Prod: Jenny Kennedy, Betsy Schoenfeld   You could eat them, or ... Titles: Juggler / Stacked Agency: Merkley + partners/ NY Creative Director(s): Andy Hirsch, Randy Saita Assoc. CD(s): Hank Kosinski, Chris Landi Agency Producer: Rachel Novak Production Company: HKM Director: Kim Jacobs, Alain Briere DP: Eric Treml EP: Carl Swan, Ned Brown, Melissa White Culligan Producer: Youree Henley Obsessives onlyGuest comments for featured spot "Senator" a few words from Taxi NYC creative director, Dan Morales: The ampd mobile user is a technologically-advanced, pop-culture aficionado who watches way too much TV, gets his news off the internet, downloads music, subscribes to Netflix, owns Dave Chappelle Show DVDs, and emails hilarious videos of people doing things theyll later regretbut not as much as porn or beer. When youre creating advertising for the irreverent mindset of these media-enriched cool kids, youre competing with pop culture. If youre not aiming for that bar, youre wasting a lot of your clients money. D&AD ... on sale now You can now enter the D&AD Global Awards 2006 at ... http://www.dandad.org/awards06/. Enter before 9 December to receive a 10% discount. Deadline for entries 27 January 2006. D&AD Global Awards 2006. Obsessives Only. Guest comments for featured spot "Haunted" From Nigel Dawson, CD / copywriter on this one from Grey Melbourne This is the 110th TAC commercial made by Grey. It gets increasingly hard to find a new message and an idea that matches or betters the standard set by the previous 109. The idea had a gestation period of a year or more. It survived, indeed sailed through, several rounds of research. Regular drink-drivers were slugged in the guts; after all many of them have kids of their own. As one bloke said damned bloody effective. Another all-important, but covert, message also comes through. It is making people think that perhaps they shouldnt drink at all if they are going to drive. Mat Humphrey did a wonderful job of turning a disturbing script into a truly haunting commercial. We were blessed by the casting Nick Hamon found a wonderful actor (who is now bald!) to play the driver, and a young boy as the victim a lad who could hold his beguiling stare, standing stock still, without blinking for long, long takes. Heather Ross and Nik Dorning did an absolutely extraordinary make-up job on Chris the driver, aging him from 23 to 63 over the three days of shooting. The prosthetics were invisible from even two feet away. And DOP Chris Reed and the old firm Melbourne crew contrived a look that starts to chill the viewer from the first frame. It probably sounds a bit precious, but everybody seemed to know we were making something a tad special as the shoot unfolded. The wrap was quite emotional, with much regret that it was all over! Then it was over to the sound guys to turn eerie into haunting. Wed intended to make a 60 second commercial. But the 2 minute cut was so powerful that Paula Vigorelli and John Thompson at TAC immediately rebriefed Optimedia. Their job became a little easier when FreeTV gave it a PG rating. And it went to air in Victoria last Sunday in 120, 60 and 30 second versions. New Viral from Sputnik The Big Kitty ... a few words from the creatives: I love it when a client approves something that scares them. That's what's so good about viral it can get through without the intense scrutiny and psychoanalysis that often stultifies good ideas in mainstream. Sure, there's not always a budget or real actors or even catering but there's an idea. Big Kitty is one of those executions that ate the budget the moment we called the pre-production meeting, but everyone just chipped in for the idea and the chance to make something a little less formulaic. Writers, art directors, accounts, suppliers, directors, and freelancers worked together to build sets, cast kittens, act badly and make a real life kitten into something much larger. The viral budgets will get there and probably so too will the scrutiny, but in the meantime we aim to have some fun Sputnik Agency. & you can see the kitty at ...... http://www.thebigkitty.com.au To view the spot click .... HERE The Perlorian Brothers ... out there! Holiday gift-giving miracles ... Perlorian style I'm telling you, there's something in the water in Canada. Agency: Lowe Roche Toronto Creatives: Geoffrey Roche (CCO), Christina Yu (CD), Patrick Shing, Ryan Spelliscy Director: The Perlorian Brothers Prodn Co: Reginald Pike   Choreographed forks star in this advert for Supernoodles the irreverent snack of choice for students and bachelors Agency: Delaney Lund Knox Warren Creatives: James Hodge & Richard Fox Producer: Christian Lobo Production Company: Therapy Director: Guy Manwaring Producer: Dickie Jeffares Film Editors: Peepshow Editor: Mark Edinoff Post Producer: Jo Trainis  Agent Provocator ... new spot from Spinach Melbourne Highlighting the cliched, self- centred nature of most real estate agents to sell .... other real estate agents. Creative Director: Frank Morabito Art Director: Doug Byrnes Copywriter: Andrew North Agency Producer: Georgina Toole Director: Tim Bullock Prodn Co: Prodigy Films The follow up for EGG ... from Mother London Using the card ... the follow up from "the experiment begins" featured a couple of weeks ago. To view the spot click .... HERE  New spots for Ford Territory in Australia through JWT Melbourne Anyone who's done the morning drop off at school will recognise the sitaution. Mums behind the wheels of massive 4x4 trucks. Title: Mother truckers Agency: JWT Melbourne Writer: Scott Glennon Art Director; Alan Hubber Assoc. CD: Vince D'Angelo CD: Jeremy Wynne Director: Bruce Hunt Prod co: @radicalmedia  These commercials explore the effects of intense sensory overload - how strong flavours affect us physically and mentally. (all that in a chip!) Product: Sensations (crisps) Agency: Publicis Mojo New Zealand Executive Creative Director: Nick Worthington Art Director: Emmanuel Bougneres Copywriter: Guy Denniston Director: Greg Wood Agency Producer: Phil Liefting  "Doggy Husband" Don't get the wrong idea from the title. In this spot frorm From FCB ULKA NEW DELHI for Jeevansathi.com (a matrimonial website) the husband is well & truly trained. The message ... don't make a mistake choosing a partner. Creatives: Vasudha Misra and Sanjay Sharma Creative Director : Sanjay Sharma Production company: The Big Picture Director: Sabal Singh Sheikhawat  Nexus help launch PlayStation's Play 3 Software for Eye Toy Creative agency - TBWALondon Copywriter - Chris Bovill and John Allison Art director - Chris Bovill and John Allison Production company - Nexus Productions Director - Tom and Mark Parrett @ Nexus Productions Nexus Productions directors, Tom & Mark Perrett, have created a sci-fi, animated TV campaign to launch the 'Play 3 'software for PlayStation's Eye Toy. The campaign focuses on an animated intergalactic tournament parodying the high speed and energy of American sports channels like ESPN. They feature a cast of highly-original aliens, playing party games in the tournament. Nexus Productions created over 20 individual alien characters, among the many animations, each of which were pencil drawn before being rendered in 3D. The directors, Tom & Mark Perrett, commented, We worked closely with the creatives at TBWA from the outset and developed the scenarios in the script together. We had loads of fun coming up with all the ideas but we gave ourselves a huge amount of work to do." Back to basics. Back to basics By Dominic Goldman, VP Creative Director at Publicis & Hal Riney in San Francisco Back in the days I can remember back in the 90s, how impressed people were with anything that moved on their computer screens. If it looked cool and did something slick with any new kind of effect, jaws started dropping. Visiting New York back then for the Flash Film Festival, I was completely taken aback by the leaders in the Interactive field. Ill never forget seeing Joshua Davis http://www.joshuadavis.com/and Yugo Nakamura http://www.yugop.com/.Their work made an entire audience of two thousand people react in the same way waaaaaaaaa. I could not have been more inspired. What happened to the idea? I soon became unimpressed and disillusioned. Something more was needed. Behind all the flashy special effects, where was the idea? This became key to all of my future work. Interacting with consumers in an intelligent way by making the communication interesting, entertaining and noticeable without being gimmicky. Consumers are bombarded with advertising from all channels on and offline and have learnt to switch off to it. So how do we get under their radar? Ive heard many people say, I hate those annoying banner ads when Im surfing the web. I agree. But just like watching TV, listening to the radio or reading a magazine, most advertising is irritating. Yet on that rare occasion Im oblivious to the fact Im being sold something, Im delighted. This is the challenge on-line too. Unlike traditional channels, on-line provides a canvas to allow people to respond and interact with an idea. People are surfing the web with a purpose and if youre going to interrupt them with an ad, it had better be good, It needs to be relevant to people, and can offer something consumers want or solve a problem they have. If it fails to do this, then it doesnt matter how well executed it is, if its not important to anyone then its useless. Highlighting the best Fortunately today, Interactive Awards, particularly the OneShow http://www.oneclub.com/oneshow are filled with great examples of work founded on big ideas. Polished execution is now a given. Every element has its purpose and relates back to the core idea. If its unnecessary, take it out. Big ideas dont need slick effects. The simplest things now excite me. Take for example, a banner for Lipton Ice Tea light, from JWT Brazil: http://www.jwt.com.br/Awards_2005/belly/en/ These next two banners are by TBWA, also from Brazil. The first cleverly demonstrates the benefits of using Fedex: http://www.loveyourmouse.com/awards/cannes/justintime.html While the second is a nice and simple way to show what treat your dog wants: http://www.tbwa.com.br/2005/awards/smell.html This piece from Japan is a very unusual approach to educating people about the dangers of children not wearing a safety belt when traveling in a car. The Pitch - http://www.interactive-salaryman.com/2004pieces/d0306E/ A banner from Ogilvy London makes use of the fact that dynamic data lies at the heart of IBM's e-business solution. A live data feed from Wimbledon delivered up-to-the-minute match results, statistics and news. http://www.creative-awards.co.uk/ibmwimbledon/ Yet another from Brazil features demonstrates the benefit of using Tam Express: http://www.dm9ddb.com.br/awards/oneshow/testimonial.html The following selection of banners, are some of the work Ive done: The Economist This banner is a little more unusual and in keeping with The Economist brand. If people blow hard on their computer screen The Competition gets blown away. This wont function on all machines. Its targeted at traveling executives and for this reason the code has been optimized to work best with inbuilt microphones. The Economist realized that this would be a small target audience, but they did benefit from some good PR. http://www.dominicgoldman.com/html/OM/Banners/The%20Economist%20Banners/blow/main.html Levis To demonstrate the effect life would have on a pair of jeans, users can throw elements of life straight on to a pair of Levis. http://www.dominicgoldman.com/html/OM/Banners/Levis%20Lived%20In%20Throw/livedin_banner.html Levis To showcase the four finishes of the re-cut 501® jeans we put them in the wash. Viewers select buttons on the machine to check out the entire range. http://www.dominicgoldman.com/html/OM/Banners/Levi_banners/washing_machine.html Gaelic Inns To promote an Irish pub, we used a pre-loading sequence as a familiar online device, and linked it to a pint of the black stuff. http://www.dominicgoldman.com/html/OM/Banners/Guinnes/loading/index.html Harley Davidson Owners Group Harley owners love any excuse for a ride. As members of Harley Owners Group (HOG) Singapore chapter, they receive regular invites to rides and other Harley related events. http://www.dominicgoldman.com/html/OM/Banners/Hog_rev/index.html The Society for the Prevention of Cruelty to Animals Unwanted pets are abandoned all the time in Singapore, and those that are not adopted are usually destroyed. This should be an issue that arouses strong feelings amongst the public. Unfortunately it doesnt, probably because most people have the attitude of: Yes its a shame this is going on, but surely someone else will take care of it. That was the starting point for our concept; we wanted to play up the fact that people would much rather shut out the problem than give it serious thought. However we soon realized that creating a standard banner that simply asked people not to ignore the problem would be a non-starter. So we thought it might be better to develop banners that werent so easy to shut off. We realized that this would entail a delicate balance of being intrusive but not annoying. http://www.dominicgoldman.com/html/OM/Banners/SPCA/index.html A second banner for the same cause addresses the other major issue of dumping animals. People can navigate through various solutions and even download a PDF to make it easy to donate their money. http://www.dominicgoldman.com/html/OM/Banners/SPCA/trashed/index.html Presenting the idea Where possible I prefer to present ideas as pencil drawn sketches. This is to avoid the client getting caught up with irrelevant issues such as the size of their logo or a particular font. All they see is the idea. This also gives more time to spend on the concept. These days, I believe an interactive creative person is far more valuable if theyre strong conceptually rather than simply making things look good. After all, were in the communication business, just like our colleagues in traditional advertising. About the author: Dominic Goldman is the VP Creative Director at Publicis & Hal Riney in San Francisco http://www.halriney.com/ He has achieved recognition in numerous International award shows such as The Clios, One Show, New York Festivals, Cannes and Communication Arts and has served as a judge for many international award shows including OneShow and the Clios. http://www.dominicgoldman.com/ ADC 85th Annual Awards The ADC 85th Annual Awards competition opens November 1, 2005 during our anniversary year. Winners will be celebrated at the Annual Awards gala on June 8, 2006 in New York, and published in full color in the Art Directors Annual 85. Our International Traveling Exhibition will showcase winning work across the globe in the following year. Enter online at www.adcawards.org Professional Deadline: January 10, 2006 Student Deadline: January 31, 2006 « First « Previous Next » Last » 1413 of 1417 |
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