This week's guest judge is Rick Condos, associate partner, executive creative director at Goodby Silverstein & Partners, San Francisco.
Rick re-joined Goodby Silverstein & Partners in 2007, after spending two years at Wieden + Kennedy Amsterdam as creative director on Coca-Cola. His work on Coca-Cola garnered global acclaim, most notably for the Coke Side of Life launch and 'Happiness Factory'. Throughout his career he has created award-winning work for HP, Nike, Frito-Lay, The Economist, Bass Ale, and many other clients. He started his career at Weiss, Whitten Stagliano in New York, and also did a short stint at TBWA Chiat Day.
He has been honored by numerous award shows and industry periodicals both in America and abroad.
Rick lives in Mill Valley, CA with his wife and three year old daughter. When not at the office, he revels in the domestic bliss of his family.
BEST TVSpecSavers 'Submarine'. Just plain funny. And a great reveal. Made me wonder how real it was. If it's real and a creative team sold it to the client, got it produced to this level and on the air, brilliant. If it's fake, then, well shame on you. Because it's a really funny idea executed very well.
Fosters 'Girlfriend's Mum' . Really well-executed. Not the newest idea, but really well acted and written. Love the weird non-sequiturs in it.
BEST PRINTAMI Prize 2010. I feel like I have seen this idea done before, even in category, but the sheer craft put into this execution made it an easy pick. Beautiful photograph. Well-designed. Unfortunately, nothing else in this category merited mention.
BEST OUTDOORSaridon. Smart media idea combined with a truth about the product. Its sheer simplicity won me over. Not the most beautiful execution, but the idea was so strong it didn't need it.
City of Milwaukee. I thought this was intriguing. The actual execution left a little to be desired. A good idea that was very clear, however.
BEST INTERACTIVEAdidas match tracker. This was kind of a no-brainer. Really well thought out. Provided a great service to fans. Had some nice whiz-bang technology, but not just for the sake of it. All around smart.
Chanel J12 marine. Nice that a watch site actually speaks to what the watch is capable of doing. Beautiful execution, as would be expected from the geniuses at Hi-Res! London.