Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

Guest judge: Ken Erke, chief creative officer, Y&R Chicago

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 23, 2010 05:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/upload/ken%20erke.jpgAs chief creative officer, Ken oversees the creative direction at Y&R Chicago and works to integrate all mediums, turning great ideas into campaigns that feature digital, non-traditional, and traditional points of contact.

He has created award-winning campaigns for Sears, Craftsman, Miller Lite, DieHard, Hilton Hotels, Orbitz.com, The Great Indoors, and Found Magazine.

He has been recognized by Cannes, The One Show, the Clio Awards, D&AD, the Art Directors Club, and the London International Awards, among others.

Ken rejoined Y&R in 2007 after a short stay at Cramer-Krasselt, where he ran the Corona business. He originally joined Y&R in 2000, bringing with him retail and service business experience from previous creative work on accounts such as Land's End, Discover Card, McDonald's, Sundance Channel, and Comedy Central.

Prior to Y&R Chicago Ken worked at DDB Chicago.

Ken began his career in New York at Holland Advertising where he helped launch Comedy Central's South Park and did award winning work for The Humane Society of NY.

BEST TV
Favorite: MTV & Muse - MK Ultra. This was my favorite piece of the bunch. An elegant story reminding us that our decisions are filled with consequences; each taking a toll on lives all over the globe. The technique serves the ad well, driving the story while not making any moment too heavy handed.

Runner Up: Old Spice Raven. Absolutely ridiculous in all the right ways.

BEST PRINT
Favorite: The American Cancer Society - Moden. The graphic design with it's hints of the past drew me in immediately. Simple, elegant and powerful.

Runner up: France Alzheimer: TNT. Of the two Alzheimer's print ads I preferred TNT. The potential for disaster was much more real. No one was really going to be harmed by the rolled up rug bazooka but the danger portrayed by the woman as she stands with the match in what seems to be a real moment of forgetfulness was palpable.

BEST OUTDOOR
My Favorite: Ecostore recycled skins billboard. A billboard from the skins other companies had thrown away. Simple demo promotes their Eco message.

Runner Up: Australian Red Cross: Toilet Seat. A $5,000 spend that generated tons of media attention both on Television and Online. Proves how powerful good outdoor can be.

BEST INTERACTIVE
Favorite: Sony nav-u: Tokyo Zoo Project. It's so much more fun to experience technology than be told what it does. This is a great way to show off all the phone has to offer while igniting kid's interest in animals and turning the city into a playground - or in this case a zoo.

Runner Up: Perrier-Jouet: Experience. Elegant design and simple interactivity that takes you on small journeys educating you about the drink. Now you know more about the champagne, your more likely to buy it plus you have information to entertain your guest. Sounds simple, so how come some many websites are cumbersome and filled with way too much info?


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news