Seen and noted

This week's guest judges are Rob Sweetman and Bryan Collins, Creative Directors at Cossette Vancouver. They've been a team for over ten years, first meeting at a little agency in Calgary that no longer exists. Since then, they've become one of Canada's most awarded teams and had a lot of fun doing it.

In 2008 they jumped ship to Cossette Vancouver after 6 years at Vancouver's Rethink Communications. In their careers, they've created award-winning campaigns for clients such as McDonald's, Milk, Orikin, 1-800-GOT-JUNK, Science World and The GAP. Their work has also been featured on TBS's World's Funniest Commercials, the Ellen DeGeneres Show, and best of all, Maury Pauvich.

BEST TV
TV winner: Assland. We love talking assholes. We didn't know we did until we watched this spot mind you. This well crafted and original idea from Diesel was the one standout in TV. Made us go online to check out more, gave us a few new catch phrases, and still enjoyable on repeat viewing.

BEST PRINT
Unfortunately, we didn't see any print that really stood out or gave us the cliched wish-I-did-that feeling. Which was a shame, because there were some really good briefs behind this work that deserved much more.

BEST OUTDOOR
Outdoor winner: Big Bazaar. Absolutely gorgeous executions in this series. We liked both, but the pushpins really stood out. It's nice to see the product become the message in such a beautiful way. Sure it's not for the biggest brand implemented on a global scale, but hey, who doesn't love a nicely crafted poster.
Runner-up: Gabriela. Nice idea that made a difference. There were a few things we'd do differently, but in the end, this idea cut through and moved us. Nice work.

BEST INTERACTIVE
Interactive winner: Samsung. Really liked the Samsung idea, despite the annoying video and host. Very participatory and Rob is actually thinking of uploading a video of his kids.
Good job from the National Film Board of Canada, Great narration from Suzuki, and nice craft with titles and animation. Just wish there was more depth to it than a speech and nice titles.
The VIFF site is really slick, with nice navigation and a good idea behind it. However, we wish the acting had carried our interest more than it did.