BEST TVBEST:
Harvey Nichols. Harvey Nics continue to do really great work. This is a lovely uncluttered execution off a simple insight.
RUNNER-UP:
Walking Dead. I like it because it's wrong. Mixing up lunch with decapitation, just plain wrong.
BEST PRINTBEST:
Temptations.
RUNNER-UP:
Blood donation.
Print is a tough one this week. It's a battle between idea and execution. What you want is a great idea well executed. I feel the Temptations work is a nice idea and the Blood work is well executed. Neither have both.
BEST OUTDOORBEST:
Amnesty International: A very nice use of usually unused space to bring the idea to life.
RUNNER-UP:
Slurpee experiential. People are greedy. Why not capitalize on that? A nice way to do anti-branding branding.
BEST INTERACTIVEBEST:
Stress test. This is a fun idea. It said I need a 28 day holiday. How did it know?
RUNNER-UP:
Ice Break. I enjoy seeing brands respond to the people out there. Plus, why wouldn't you want to award an entry that shows a sweaty new mother drinking the product and then using the word 'cunt' in your Twitter snapshots?
This week's guest judge is Andrew Whitehouse, creative partner at new agency The Bull-White House, New York.
Originally a graphic designer, Andrew has a huge passion for simple conceptual advertising. He has spent many years outside of South Africa working in London, Paris and New York.
In South Africa, Andrew co-founded FoxP2. The agency won in Cannes within six months of the agency starting and every year since. Thanks to the ongoing creative success, six year old FoxP2 has gone on to be awarded as South Africa's Best New Agency 2006, Best Small Agency 2007, Best Agency 2008, Cape Agency 2009 and Best performance 2011. FoxP2 is also currently ranked number 1 creative agency in South Africa.
Andrew has recently teamed up with ex global CCO of Lowe Worldwide, Matthew Bull, to form FoxP2's sister agency in New York - The Bull-White House. Although a fledgling agency they are already doing work with AB Inbev, Diageo and Unilever.
