Seen and noted

BEST TV
Winner: Volkswagen Das Hund. There's no denying that Volkswagen is one of the most creative advertisers in the world and this ad is yet another shining example. Not only is it cute (at least for us dog lovers) but entertaining and neatly tied to the product in an understated way. From a consumer point of view, it captures attention and creates that classic memory marker that might not pay off right now, but is enough to cement the brand in the mind and add a little weight in favour of VW when purchase decision time arises.

Runner Up: Booking.com. I can always appreciate a client who buys the idea that turns their brand name into a profanity.

BEST PRINT
Winner: Mitsubishi Pajero. Although not necessarily a great ad, it's stronger than the other five contenders and exudes classic advertising style reminiscent of the great admen of the 60s. Even though the art director got short changed, the headline is a copywriter's dream and the tone of voice is squarely aimed at the ear of the primary audience.

Runner Up: Defender. I wanted a little more from this, but it still gets my runner up.

BEST OUTDOOR
Winner: Spies Travel solar dummies. While none of these pieces are technically an 'outdoor' execution (simply having something happen outside in the course of a case study video does not necessarily make it an outdoor execution) this clever idea is an experiment fulfilling the 'recharge your batteries' metaphor associated with vacations. There's not enough science used to prove the efficacy of products or services.

Runner Up: Newspapers Work. Not actually an outdoor execution, this video is built from a great product insight that has capability for extension.

BEST INTERACTIVE
Winner: Scrabbletweet. Interactive is more than simply designing a pretty website (as five of these contenders appear to be). Scrabbletweet provides an engaging challenge, both personal and socially competitive, via a very simple mechanic. Sometimes the lo-fi ideas are the best technology solutions, providing the user with an uncomplicated way to engage with a brand meaning they are more likely to repeat the engagement again and again.

Runner Up: WWF Sweater Day. Left-of-field thinking that dramatises an issue to make us think about cause and effect.



Following 4 years of consistent success at Wunderman Australia, Matt was promoted and relocated to the network's London operations in late 2012 as Group CCO, overseeing Wunderman UK's agency holdings: Wunderman, Blast Radius, Burrows and KBM Group. There he has been charged with developing a unified collective among the agencies, improving financial growth through new business, and positioning Wunderman UK as a creative agency.

Previously at Wunderman Sydney, Matt led the agency to become the fastest growing WPP agency in Australia, ranked 8th fastest growing office in the global Wunderman network, and regarded as #1 most creative office in the network of 168 offices.

Wunderman Australia was named Digital Agency of the Year in the APAC region at the Digital Asia Festival 2012 in Beijing, the first time any office in the network had received such an accolade, and brought a major client the title of Digital Brand of the Year. Wunderman Sydney had also been shortlisted as Australian DM Agency of the Year four times in a row, receiving a rare 'Highly Commended' in 2010.

Passionate about innovation, he led his team to invent several world-first technologies, both online and offline, including an organic ink that fertilizes plants as advertising biodegrades in soil, and Facebook's first ever audio-based sharing app that provided the social network with entirely new technology.

Matt was nominated Australian Direct Marketer of the Year 2011 and received ADMA's inaugural Award for Outstanding Contribution for his service to the DM industry, and had the honor of serving on the Cannes Direct Lions jury in 2011. He was also named Creative of the Year 2010 in the Asia-Pacific Region by Campaign Magazine at the Digital Media Awards in Beijing.

Matt's work has collected Cannes Lions, Clio, Echo, Caples, AWARD and ADMA awards, and he is the only Art Director in the world to have two campaigns in the top ten of Won Report's World's 50 Best DM Campaigns. ​At the 2008 ADMA Awards, Matt lead the Australian effort and was a finalist for the coveted Grand Prix award.

Over the course of his career he has worked on such accounts as Coca-Cola, Microsoft, Nokia, Pringles, Toyota, Ford, Emirates Airlines, Tooheys, Foxtel, NRMA, Aussie, Earth Hour, ING Direct, Olay, Old El Paso, and Xbox amongst many others.