Seen and noted

BEST TV
Winner: Old Spice 'Five Year Plan'
It's always a pleasure to watch an Old Spice ad, they always manage to surprise us. As long as I can remember, this is a campaign that stays fresh not by reinventing itself regularly—but by fully committing to its bizarre ideas and executing to perfection.
Runner-up: Canal X 'Bathroom'
I remember the first ad "la marche de l'empereur", that day I cheered as they found the trick that will put them from the road of declination to infinity.
Even if it is not the same mechanic as "bear" yet the style is still waiting for you.

BEST PRINT
Winner: Jordan Insurance Company 'Man Hair'
It is often difficult to reach with freshness especially on this kind of subject. Because too often treated by creatives hoping to win an award at a festival. Nevertheless, the craft is good and the idea simple even if there is a sense of deja vu.
Runner up: Penguin Books 'Scarlet'
The eternal question of all good essay topic. (Smile). Again I favor simplicity. A good old side by side when the brand does not try to dominate the debate but seeks to be part of the conversation by offering the subject. Customer Review of the free to choose.

BEST OUTDOOR
Winner: Lennox 'Degrees of Perfect'
As a former graffiti artist I can only be attracted by this activation which uses common sense to serve demonstration by heart of the brand business.
Runner-up: Flytoget 'PrideBeat'
The effects of music on morale are well known, but we know that it is less beneficial. The evidence in the Ambient summarizing what was said Bootsy Collins "Groove is in the heart".

BEST INTERACTIVE
Winner: Because, it's a crazy optimistic endeavor, a true David vs. Goliath adventure. They will need at least 23 million dollars to #OutbidChang and the only thing they have is an Indigogo crowd funding site, they are winners to me because they just take risks!
Runner-up: Midas 'Look you in the eyes'
Who has not had that feeling of getting ripped off by his car mechanic? We always have a doubt! Besides many brand communicate the quality of their service and especially on transparency.
User demonstration by evidence is smart it allows rehabilitated garages.

This week's guest judge is Ahmed El Zoghlami, ECD, J. Walter Thompson, North Africa.

Ahmed's career as a graphic designer starts late, in 1996, as he opens his first studio, EZA GRAPHIC. Later on, he leaves and starts working in advertising. During that time, he directs a great number of campaigns, including for Cartier, Mum, RTL, Total, etc...

In 2001, he decides to quit advertising to follow a passion of his: fashion footwear. He opens his first store, SUPAFLY, in Nice, then four other stores in St-Tropez, Turin, Parma and Geneva. After gaining experience in the footwear business, he sells the SUPAFLY franchise and incorporates Nike as an 'idea manager'. During a trip to Paris in 2011, Ahmed meets the Vice President of JWT Paris, who recruits him.

Once at JWT, Ahmed directs several campaigns: TELE2, LIPTON, ROLEX, Radio GENERATION 88,2, HUGGIES, Wilkinson, etc... and won several prizes

Today he is Executive Creative Director North Africa at J Walter Thompson, with a goal to make North Africa a creative force on the international scene.