Seen and noted

BEST TV
Winner: Global Women 'A Career-Limiting Move'. This project stands out the most this week. First, for its craft, with a treatment that's eye-catching and ultimately quite fresh. Even if the subject is very serious, humor is a great tool to get the message across in an even more relevant and impactful way. And the signature evokes a big idea that opens so many doors to creativity, it's inspiring.

Runner-up: NRMA Insurance 'Invisible Fires'. An authentic piece of content, to say the least, with advanced craft. Not an easy brief, the psychological consequences of the fires in Australia, but they've transcribed it well creatively. It's maybe a little long but it's beautiful. And bonus point for using Julia Stone's voice.

BEST PRINT
Winner: Fire and Emergency New Zealand 'Return to Script Department'. The idea is really interesting, and the craft quite advanced. It made us want to take a closer look at the details, even if a simpler version would have been enough.

No runner-up this week.

BEST OUTDOOR
Winner: Roncesvalles Village Business Improvement Area 'Not For Lease'. Sometimes simple ideas are the best. Here, you have an idea that goes beyond the simple advertising we're used to judging and it's clear that the experience lived by the locals is at least as relevant and direct as the message. A locally relevant idea with a simple craft - effective.

Runner-up: Folha de S.Paulo Newspaper 'The Most Valuable News'. Honestly, we're not huge fans of the idea, but we get the thought process, and we have to recognize the immense amount of work that must have gone into crafting this campaign - very well done.

BEST INTERACTIVE
Winner: Cadbury 'Cadbury Worldwide Hide'. This is the first time we've seen a campaign where the user has the ability to "modify" Google Street View directly in real time. Just the simple idea of being able to hide an egg wherever in the world you want in order to send a message to a loved one - it's perfect for the brand. So, yes, we've already seen easter egg hunts on Google Maps (all you Pokemon masters know what we're talking about) but this is different enough to stand out.

Runner-up: Call of Duty Black Ops: Cold War. Another great promo for Call of Duty - we're used to seeing great things from the franchise and this time's no different, using a medium that we're not used to. We think it might have been nice if they focused on creating original content in line with the game rather than focusing on the contest angle but it's definitely an incredible initiative and very well played out.




This week's guest judges are Etienne Renaux (right) and Paul Marty (left), executive creative directors at Herezie, Paris.

Etienne Renaux:
Graduated with a Master's Degree in visual communications at the ECV school in Paris, Etienne, started at Fred&Farid where he worked his way up to creative director, developing outstanding integrated work for Audemars Piguet, Remy Martin, Amazon, AB InBev. Etienne, who has received more than 60 awards from major international festivals, joined Herezie in January 2020.

Paul Marty:
Paul Marty graduated at the top of his class with a Master's Degree in Digital Marketing & Social Media at Sup de Pub London, and began his career at Marcel as a social media creative. He contributed to the digital and social development of Marc Dorcel, Renault and Publicis Group. In 2016 he joined Herezie as head of social media and creative content before becoming, two years later, associate creative director. Paul has contributed to the expansion of the agency's portfolio, helping to bring in Coca-Cola, Paylib, Amazon Prime Video, and he has won over 60 awards at international festivals. In January 2020, he was promoted to executive creative director alongside Etienne Renaux.