BEST TVWinner: World Down Syndrome Day '
The Hiring Chain'. No emotional blackmail - just charm and feel-good vibes to land the message positively. Refreshing and entertaining. And I can't get the song out of my head. Thanks STING.
Runner up: UK Network Rail '
Parallel Lines'. Really powerful storytelling. I loved the approach and the power of the parallel story to land a very strong point and POV. The direction and approach feel very authentic and raw as well. Great execution.
BEST PRINTWinner: Monogram '
Hypocrisy'. Clear winner for me. This doesn't feel like an ad. This is a brand standing for something and using its platform to do something meaningful. I was blown away to hear those facts. It made me angry and made me want to look further into it and take action.
No runner up.
BEST OUTDOOR Winner: Talita '
Call Girls'. Unexpected. This really hit me. Wonderful and super powerful switch. Great case study as well - clear and emotional.
Runner up: Monogram '
Hypocrisy'. Powerful and provocative. Like I said before, a brand really standing for something and using its platform to do something meaningful. Inspiring.
BEST INTERACTIVEWinner: ANZ Support Band '
Why It's Important'. Great way to bring the fans into the game and share support on the ground when we can't travel and be together. Did feel a little bit derivative though of the Nike+ "Cheers" function, but it took it forward and made it more tangible, ie feel vs just hearing it.
Runner up: Garvan Institute of Medical Research '
Disease Dilemmas'. Really smart and confrontational way into the problem. Really made me stop and think.
This week's guest judge is Andy Grant, executive creative director, TBWASingapore.
Andy is the creative head of TBWA Singapore - a leading agency in the region with accolades that include Overall Agency of the Year, Creative Agency of the Year and Integrated Agency of the Year titles from 2018-2020 with Campaign Asia, Marketing Magazine and the Creative Circle Awards.
Andy has lived and worked globally, from New York to Los Angeles, Johannesburg to Prague and London to Singapore.
Andy has worked for some of the world's top creative agencies, such as BBH, Droga5, CP+B, Ogilvy, Translation, WCRS, and Iris Worldwide. He has created work for some of the biggest global brands around the world and his work has been recognized at all the major awards shows from Cannes Lions, The One Show and D&AD to name a few.
His global relaunch work for Turkish Airlines created brand history with over 151 million views. The film starring Lionel Messi and Kobe Bryant also won the YouTube Ad of the Decade Award.Andy was instrumental in creating State Farm's Neighbourhood Sessions - a music platform in the US that brings famous artists back to their neighbourhood. The program, introducing a young adult audience to insurance was kicked off by Bronx native Jennifer Lopez.
More recently at TBWASingapore, Andy launched two of the most prominent brand campaigns in the APAC region - Ikea's 'Make Home Count' and Singapore Tourism Board's 'SingapoRediscovers' domestic tourism campaign - breaking both category convention and unprecedented turnaround while achieving brand loyalty and relevance during the Covid-19 pandemic.
Andy is also an experienced photographer and has exhibited in New York and Los Angeles including his Reflections of New York series shot on an iPhone.
