BEST TVWinner: PSA '
Fighting Talk'. I love how this spot 'Fighting Talk' from David Dealove brings a witty and stylish twist on a verbal altercation between two guys. The combination of comedy, drama and action builds up to an unexpected ending. Not to mention how incredibly shot the whole piece is.
Runner up: Nando's '
This Must Be The Place'. This spot by New Commercial Arts UK perfectly captures how unique the Nando's experience is and does so with excellent storytelling. The back-and-forth technique between the narrator and the scene keeps the spot wonderfully upbeat and fun.
BEST PRINTWinner: Lord Nelson '
+35 Newspaper Ad'. I thought this was such a smart twist on a classification labelâraising the drinking age to that of their target audience, 35+. Combining the visual language of government classification stickers with the mature-aged tone is a fun take on a traditional disclaimer. And I love the idea of creating an entirely new category of drinkers and appealing to them exclusively. Plus, the phrase "gammy knee" made me smile. Aloud.
Runner up: Anorexia and Bulimia Quebec '
Can Be A Trap'. This visual powerfully captures how entrapping this disorder can be for those affected. I thought it was an impactful way to represent how victims can be a prisoner in their bodies.
BEST OUTDOOR Winner: Prime Video '
Ligue 1 Uber Eats Symphony'. I love this piece of work and found it to be delightfully unexpected. A hymn created using the gestures and body language of the Ligue 1 coaches. In which we see the coaches lead 70 musicians and choristers into a really powerful sound. A symphony for football, by football. So cool.
Runner up: Babyshop '
ColourCheck'. I found ColourCheck by BabyShop to be such a clever use of a medium. Based on the insight that most colourblind people find out about their condition much later in life, they created a double-sided coloured pencil set created to spot colour blindness in young children. One side of the pencil represents the rainbow spectrum as seen naturally, while the other side is the equivalent spectrum to how a colourblind child sees it. Turning a pencil into a colourblind test for children, clever.
BEST INTERACTIVEWinner: Croix-Rouge de Belgique / Rode Kruis-Vlaanderen '
Video Not Available'. I found this idea to be a very powerful reminder of the ongoing conflict in Ukraine and how we can support the victims. Getting internationally recognised artists to remove footage of Ukraine (before the conflict began) from their popular music videos on YouTube, serves an important message that people, places and infrastructures are in danger of disappearing if we don't help.
Runner up: Zurich Book Fair '
Antique GIFs'. Zurich Book Fair had a problem. As the audience got older, the fair's visitors got smaller. So to become relevant to a much younger audience, they used a new medium for one of the oldest art forms. This idea that was so beautifully executed by Service Suisse AG saw a series of popular internet gifs reimagined as copperplate engravings.
This week's guest judge is Bec Matlioski, associate creative director at McCann New York.
Bec previously held positions at M&C Saatchi Sydney and Ogilvy and Hardhat in Melbourne.
Bec has worked on Tourism Australia, Commonwealth Bank, Cadbury, AAMI, Afterpay, Barbie and on industry initiatives such as The Factsination. And was recently one of 30 creatives selected for Cannes Lions Creative Academy held at the 2022 festival and the Rare X Google 2021 Leadership Academy.
Across the three agencies, Bec has been lucky enough to have her work recognised and awarded over 90 times locally and internationally, including a Gold at Cannes Lions '22.
In 2022 Matlioski also tutored AWARD School at M&C Saatchi, and became a certified Auntie; part of MADC's mentorship program designed to foster the next generation of female talent.
