Seen and noted

BEST TV
Winner: Toyota 'Toyota Kid'. Love it. It's a very funny and straight forward translation of a true insight that is taken literally. It's been a while since I haven't seen that kind of technique being applied in such a sweet way. It's made me laugh a lot. Plus the song settles the mood just right. Well done, team.

Runner up: Kia 'Icons'. It's one of these spots that are just so nice to look at. Very satisfying. Great craft, great direction and art direction. I love the transitions. Very modern and elegant. Well done.

BEST PRINT
Winner: UNFPA 'Celis'. I think this print is such a rounded, full idea. The portraits are super nicely executed with real pieces of the closet. It's a very well crafted piece that just adds the perfect layer to the true stories that are told not only in this ad, but the entire campaign. If you have a chance, also have a look on what's been further produced for this campaign. Totally worth it. Well done, team.

Runner up: Heinz 'Sorry bud'. It's a low blow. How are you not suppose to feel anything looking at that puppy? I actually like the twist of actually using a dog for this already known campaign. Clever twist. Well done.

BEST OUTDOOR
Winner: New Taipei City 'God is Watching'. I really enjoy how they used one cultural relevant insight (religion) to fix another actual cultural issue. Using religion or religious symbols could cross a line, but this was done in such a fun way. I also really enjoyed how tech was applied here. Well done, team.

Runner up: The Wild Detectives 'Booooook Covers'. A smart service to fight over prejudice and censorship. Because reading is fundamental. Well, in this case, literally. Actually reading could enlighten some of these people who are censoring books. Well done.

BEST INTERACTIVE
Winner: University Zumbi dos Palmares 'Receipts to Keep Fighting'. I really like this idea. I love this revert mechanism, where you use a key moment where loads of racists acts happen to teach and alert people of racism. It hits just the right spot. Plus being able to provide the tech for free to the shops to adapt is the cherry on the top of the cake. I sincerely hope shops are adapting it and, if there isn't a campaign to promote it to shops, it should have. Well done, team.

Runner Up: Banco del Pacifico 'The Senior Economy'. Another great initiative. Using tech and data for good. Smart usage of data that is actually benefiting not only the senior citizens in the hunt of a job, but more so the shops who got to have incredibly experienced people to help them. Well done.




This week's guest judge is Pedro Americo, executive creative director, McCann Germany.

Pedro Americo is a globally awarded creative and a punk rocker from Brazil. With 15+ years of experience and having worked in different countries such as the UK, Romania and Brazil, he is currently living in Germany, working as executive creative director at McCann Germany.

Throughout his advertising career, Pedro has worked for clients such as Mercedes Benz, Ford, Nike, Opel, Volkswagen, o2, Katjes, Ikea, German Red Cross, Coca Cola, L'Oreal and many others. His creative work has been recognised at all major award shows, but the award he's proud of the most is the one he got with his Brazilian band Hill Valleys for the best independent rock album of the year in 2005 from Dynamite Magazine.