BEST TVWinner: DoorDash '
Flowers Are for Every Valentine'. First, I love the insight. It makes one want to question why that is the case. That's usually a good sign. It's also a great strategy to almost double the DoorDash target consumer base for flowers. I also love how the execution used restraint in humor, and executional polish to dodge the pitfalls that could have arisen from an otherwise quite macabre subject matter.
Runner-up: Volkswagen '
An American Love story'. Volkswagen is no stranger to the warm and fuzzies. What makes this stand out is the craft that went into telling the story of VW in North America. They had me at the sight of a German car coming off a ship in the United States, just four years after WWII ended. That's testament to how the brand has managed to become part of American culture. A true immigrant success story. I also enjoyed the subtle nods to past VW ads, including Darth Vader. As they say, IYKYK.
BEST PRINTWinner: Rapid Emergency Service '
From zero to safe in record time'. A clever way to show response speed for an emergency service takes pole position this time. Beautifully brought to life as well. Classic print simplicity.
Runner-up: Mountain Goat Tasty Pale Ale '
Tasty Abe'. I'm not sure what this one means, but I like it. It's refreshing for the category, and it stands out like a dude licking a goat. Great brand fit as well.
BEST OUTDOOR Winner: KFC '
Boneless'. We all know this brief. We also know how it could have gone. This collaboration between KFC and New Zealand jeweller Nick Von K is smart, pop-culture savvy, and an unexpected way to sell boneless chicken.
Runner-up: Samsung '
The Fine Line'. I've heard more versions of my name than I can remember, so this work spoke to me. It launches off a powerful insight and feels quite authentic in execution. It will make a lot of folks stop and think before remixing other people's names. I just wish I knew what the hell it has to do with Samsung.
BEST INTERACTIVEWinner: Change The Ref '
The Shotline'. AI resurrection campaigns are not new, and because of that I was undecided about where to place this work. Then I imagined myself getting one of those calls. And then another, and another. It's a no-brainer. A chilling and powerful call to action towards solving North America's most perplexing and urgent problem.
Runner-up: Tourism Tasmania '
TasmanAI'. Tourism advertising, left unattended, tends to become an extremely expensive brochure. This campaign is nothing like that. More than the witty AI elbow dig, I really enjoyed how the work showcases artists from Tasmania and connects them with potential visitors from all over the world. I also love the line "Come down for air". It fills my lungs with envy.
This week's guest judge is Tseliso Rangaka, chief creative officer at FCB, South Africa.
Tseliso's work has been instrumental in FCB South Africa being named the No.2 Creative Agency in Africa for 2022 in the WARC Report.
In his 20-year plus advertising career, Tseliso has performed a key creative leadership role on South African and global blue-chip brands including, Volkswagen, Audi, Anheuser-Busch InBev, KFC, Coca-Cola and Mondelez.
Tseliso has been an active contributor to the advertising industry, notably serving as Chairperson of the Loerie Awards (2018 â 2020). He is a regular participant on award show jury panels, and has been Jury President at the D&AD and Cannes Lions. He was also voted the Most Admired Creative Leader in Cape Town in 2018.
Tseliso is the recipient of numerous creative awards including Loerie and Cannes Lions Grands Prix, as well as One Show and D&AD Pencils.
When he's not herding creative cats, Tseliso spends most of his time with one wife, two children and a dog.
