In a sea of NPD in the supermarket aisle it takes a lot to cut through and stand out. We were tasked with launching the new Pickle Flavour variant of Heinz Ketchup to a fickle and fad driven Gen-Z audience.To launch Pickle Flavoured Ketchup in a memorable and unmissable way we sent a human pickle into the worldâs largest tomato festival â la Tomatina in Spain.
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