Creative agency Eleven has joined forces with Oxfam to create a bold new campaign film that highlights the staggering environmental cost of luxury travel. The film, directed by Eleven, introduces âUnfairways.comâ - a fictional luxury airline for the super-rich.
Using stark comparisons, the film spotlights how the ultra-wealthyâs extravagant lifestyles are wreaking disproportionate damage on the planet while people living in poverty â who have done the least to cause the climate crisis â are suffering the most from its devastating impacts. Through a satirical lens, the film makes a serious call for urgent government action â to increase taxes on private jets and superyachts to help ensure that those most responsible for climate destruction pay their fair share.
VIEW THE SPOT
