Toyota unveils its new marketing campaign for the bZ4X, âA Secret Worth Sharing,â spreading the word that, yes, Toyota does make an all-electric vehicle. The fully integrated bZ4X campaign was developed using Toyotaâs long-standing Total Toyota (T2) marketing model. The T2 model integrates efforts to create a cohesive marketing approach inclusive of multicultural marketing and the mainstream market.
VIEW THE SPOT
