Volvo Trucks has become famous for their entertaining and epic commercials, and now they're back. With this new commercial Volvo Trucks highlights the exceptional service they offer to their customers. As a truck owner it doesnât end when you get the keys to your truck. Quite the opposite. To show that Volvo Trucks truly care about their customers and their businesses, standing by them every step of the way â the creative team at We Are More created a fictional service companion and launched the concept 'Your Friend on the Road' with a 2½-minute commercial in classic buddy-movie style. In this quirky yet endearing tale about a truck driver who suddenly and unexpectedly finds himself accompanied by Buddy, a stranger who at first seem to be a weird stowaway, but soon turns out to be a great guy and a true friend. Just like Volvo Trucks wants to be to their customers. The commercial was shot over three days in the most northern parts of Scandinavia. From Kiruna in Sweden to Narvik in Norway, the film takes full advantage of the beautiful road and open landscape.
VIEW THE SPOT
