After more than 50 years of success in the value-salon category that it invented, Supercuts is taking a new approach to marketing its highly accessible and affordable high-quality haircuts: offering to raise the price by $50 per haircut with a Real Dumb Coupon. More than 23 million people got their hair cut at a Supercuts salon in 2023, contributing to an average 4.8 / 5-star Google Reviews. Among these visitors are Hollywood personalities and professional athletes offering unsolicited endorsements. Yet the brand is often perceived as the 'fast food' of hair salons - cheap and bad and not a place you like to admit visiting. The Real Dumb Coupon punches back at that perception, seeking to force reconsideration of its salons and how much you really need to spend on a haircut to feel good about it.
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