Boaties are a tough crowd but do we have a deal for them!
And by the time theyâre on the water, well, itâs too late to remind them to throw on a lifejacket, check the marine forecast, or carry two ways to call for help.
Too many of our boaties are heading out on the water and failing to come home.We needed a plan. So we created a deal.We tapped into the power of âtrueâ influencers, friends and whÄnau who could help us convince boaties to adopt safer behaviour.
VIEW THE CONCEPT
