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Seen and noted

Knorr: Sinigang Bowl

 OUTDOOR   PHILIPPINES    December 12, 2024 11:50
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FDec%2Ftn_171275_1733970045_1.jpg&width=200A 59-foot diameter fountain in Mall of Asia, the biggest mall in the Philippines, was turned into a giant Sinigang bowl—Filipinos’ beloved tamarind soup. Each vegetable and meat slice, reaching dimensions up to 18 ft., were made with curves and texture to appear as realistic and crave-worthy as possible. The water in the fountain was dyed the same rich color of Sinigang. Perforated hoses at the fountain’s base were connected to smoke machines, giving the illusion of rising steam from a piping hot bowl of soup. The steam was also infused with Sinigang essence, allowing the soup’s signature sour savory-aroma to waft into the air. Several publications and news outlets featured the giant installation after Knorr’s mouthwatering display stirred up quite the clamor.


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