Cornelius the cockerel, Kelloggâs beloved mascot since 1958, has been reimagined in a new integrated marketing campaign, See You in the Morning, developed in partnership with Leo Burnett, which celebrates Kelloggâs legacy of being the âOG of breakfastâ. The new 3D Cornelius will now feature across more of Kelloggâs iconic cereals as part of a 360° full-funnel campaign for the Masterbrand. It will be supported by a £12m investment in the UK across TV, digital, social, OOH, retail and instore.
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