months ago. The new integrated campaign, which breaks in December to run acrossnational TV, VOD, POS, CRM, radio, sponsorships and social including a bespoke
TikTok filter.The TV campaign comprises three 20-second films, all featuring people browsing in
a Wickes showroom, choosing designs, and visualising their new kitchens and thecompliments they will receive from their friends and family. The three films eachfocus on Wickesâ kitchen ranges, price, and the design and installation help they offer.
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