New OOH features larger-than-life Pip & Nut-fixated squirrels
Independent creative company Who Wot Why launches new work for Pip & Nut, the UKâs No.2 nut butter brand*. The agencyâs challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nutâs superior product, and to develop an idea that expresses that not all nut butters are made equal. Transforming advocacy into infatuation, the idea centres around dramatising what Pip & Nut fans love most about the product; its great taste.
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