MilkPEP and agency partner GALE have launched a new campaign, "Sad Final Boss," which playfully spotlights the antagonist of a video game, or "final boss," suffering losses at the hands of gamers who have been powered up by milk's nutrients. "Sad Final Boss" is part of MilkPEP's efforts to fuel gamers and positions milk as an outlier in the gamer-fuel category: milk's energy and focus supporting nutrients,
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