THIS, the UK's fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke's. Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat estate agent who exclaims that she 'loved being at the top of real estate'. She then reveals how after just one taste of the juicy, award-winning THIS Isn't Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer with somewhat unfortunate consequences.
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