The "Marine Discomfort" campaign by Colectivo Los Cabos uses images of patterns made from plastic straws that evoke trypophobiaâa reaction that triggers discomfort or disgust in 15% of the populationâto create a powerful visual and emotional impact. The goal is for those who feel repulsion when seeing these images to associate it with the deadly harm plastic straws inflict on marine life, where millions of them kill thousands of species every day, inspiring reflection and action to reduce straw use.
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