Craft Sportswear has partnered with Forsman & Bodenfors to launch latest campaign. The new work tracks how the body changes through running via 10 ads over 10 weeks.
While the long-term benefits of running on physical and mental health are well-established, the immediate effects are often overlooked. To highlight this, Craft launched an experiment to demonstrate how quickly the body responds to running, even in the short term. Emelie, a student from Sweden, agreed to run once a week for 10 consecutive weeks, tracking her progress with a Garmin (Fenix 6) watch worn 24/7 to monitor her running and health data. After each run, photos were taken, data recorded, and a print ad was published in one of Swedenâs largest newspapers, resulting in 10 ads over the 10-week period.
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