At the heart of the campaign is Weekender, a 60 second film created by Saatchi & Saatchi that follows a group of millennial friends escaping the city for a weekend in the Peak District. As they navigate unfamiliar landscapes, the Samsung Galaxy S25 Ultra becomes their ultimate outdoor companion â helping them find the perfect camping spot, capture scenery with its ultra-wide camera, and stay seamlessly connected via EEâs coverage. Soundtracked by the 1989 UK hip-hop classic Street Tuff by Rebel MC, the film continues EEâs ongoing dedication to celebrating iconic British music in its brand campaigns.
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