A first-of-its-kind talking tree has appeared in a bold new campaign to help young people reconnect with nature. The campaign features a 30-second film featuring a tree that can "speak" using AI-powered technology. Through real-time sensory data, the tree reflects on its experiences, emotions, and relationship with humansâoffering a unique perspective on the natural world. Created by Droga5 London and Droga5 Dublin, part of Accenture Song, for Agency for Natureâa pop-up creative agency founded by nonprofit Purpose Disruptorsâthe campaign seeks to bring nature into the heart of youth culture.
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