Whatâs vital to you? What makes you feel alive? Empowered? Cared for? Cone Health, a not-for-profit health care system based in North Carolina, explores these questions in its latest brand spot, Vital Signs. Created by Cone Healthâs agency, Mythic, and directed by London-based director Samir Mallal out of Interrogate, Vital Signs suggests the true measure of wellness goes deeper than whatâs in a patientâs chart.
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