New Zealand has a legacy of incredible female athletes, but womenâs sport still doesnât get the recognition or support it deserves. Less media coverage, lower funding, and fewer resources mean that at a grassroots level, girls are twice as likely as boys to drop out of sports. In 2025, 2degrees is scaling up its sponsorship of women's sport as part of its âFighting for Fairâ commitment. Off the back of the revolutionary Aupiki TikTok final in 2024, TBWA developed the SupportHER Club,
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