Lumineux is taking on the giants in the oral care industry with the promise of a better-for-you line of products that whiten without using harsh abrasives or chemicals and taking its message to consumers in a new advertising campaign. Created by Yard NYC, the initiative solidifies Lumineuxâs stance against the longtime tradeoffs of the category â where whitening and healthier donât go hand in hand â in a humorous, lighthearted spot made for TV. The new campaign, âA Smile People Canât Look Away From,â
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