Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

Seen and noted

On: Zone Dreamers

  TV   SWITZERLAND    April 17, 2025 18:02 (Edited: April 18, 2025 04:02)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/38c76_0002.png&width=200On and Zendaya have debuted 'Zone Dreamers', the Swiss running shoe brand's most ambitious campaign to date, and the latest chapter in their ongoing partnership with the actor. Through a fictional film trailer, directed by acclaimed visual artist and Academy Films director, Nadia Lee Cohen, and styled by fashion visionary Law Roach, the brand explores the emotional power of movement and the confidence that comes from moving together, reflecting On’s continued commitment to pushing the boundaries of visual storytelling and cultural connection. Set in a surreal, filmic world, Zendaya is on a mission through space, supported by her close-knit crew. Moving, training and discovering new worlds together, the astronaut crew finds confidence from within, and from the people around them. The otherworldly storytelling combines with retro-futuristic set design and avant-garde fashion -- custom spacesuits by Law Roach and jewellery from designer Chris Habana -- to create a dreamlike yet stylish aesthetic.

VIEW THE SPOT


Gold sponsors

Silver sponsors

Search blog

Members

Past guest reviewers

Latest news

Blog categories

Blog archives

RSS feed

RSS Articles
Visit Campaign Brief for Australian creative
advertising news