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AMBIENT
MadWe Trainee Program:Shoe Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase âto get oneâs foot in the doorâ to reach potential trainees.VIEW 3 OUTDOORS  UK-based independent environmental charity Keep Britain Tidy has today launched a new behaviour change campaign to highlight the environmental damage caused by dropping cigarette butts into drains. Research by Keep Britain Tidy reveals that up to 5,000 cigarette butts end up in a single drain every year in Britain. With over 1,000,000 drains nationwide, this presents an unprecedented volume of cigarette butts ending up in UK waterways. VIEW OUTDOOR  A new unconventional campaign took place in Lucca, Italy, to launch 'Citadel: Diana' the new Prime Video Original chapter expanding the Citadel spyverse, and starring Italian actor Matilda De Angelis as a civilian turned into a spy. Hereâs why to amplify the concept 'Anyone could be a spy', Prime Video and Ogilvy Italy chose the most famous spies in the world: Italian grannies. A unique out-of-home campaign captivated attendees at the Lucca Comics & Games festival*, held from October 31st to November 3rd. Leveraging the historic charm of Lucca, the campaign transformed balconies throughout the city centre, between Piazza Duomo and Piazza San Francesco, into mock espionage headquarters. VIEW OUTDOOR  Sky Broadband reveals âThe Forty-Seven %â, ahead of the Womenâs Esports Final, the culmination of the year-long Women in Gaming 2024 initiative. VIEW OUTDOOR  Ogilvy Sydney has combined with Glue Society and The Beautiful and Useful Studio, to create an art installation for Sculptures By The Sea on popular Tamarama Beach in Sydney. 'The Spot', a 20 meter wide melanoma, is an important public service message highlighting skin cancer. 'The Spot' started as a five lump at Sculptures By The Sea but then continued to grow throughout the Festival. Ogilvy also partnered with La Roche-Posay and Bristol Myers Squibb on the installation.VIEW THE CONCEPT  For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones.VIEW OUTDOOR  Introducing: Boojangles, a scary fun pop-up dining experience that went far beyond just adding an extra âoâ to the iconic restaurantâs name. VIEW OUTDOOR  Following Duolingoâs recent appointment of FRED & FARID Shanghai to ideate and create social media content for the brand in mainland China, the duo has brought to life âTrick or Streakâ, a new activation preventing Halloween revelers in Shanghai from carelessly losing their streaks. VIEW OUTDOOR  The Canadian Down Syndrome Society (CDSS), in collaboration with Daughter Creative and Down syndrome organizations across Canada, is launching a new awareness initiative for Canadian Down Syndrome Week (October 20-26, 2024). Titled "The Friendship," the campaign sheds light on the often-overlooked issue of loneliness and social isolation faced by many adults with Down syndrome VIEW OUTDOOR  The campaign's main objective was to activate international travellers to bring a bit of Norway back home from Oslo Airport. We used the entire international terminal as a stage where we promoted Norwegian fashion and design brands in a new way.VIEW OUTDOOR  Molly Baz, celebrated cookbook author and chef, returns to the spotlight in a striking new billboard campaign for Bobbie, the organic infant formula brand. Capturing this defining moment in her motherhood journey is PEDEN+MUNK, the husband-and-wife photography duo made up of Taylor Peden and Jen Munkvold, whose friendship with Baz adds tangible intimacy to the campaign. VIEW 2 OUTDOORS Careem: Umbrella On The Beach Whatâs better than a day at the beach? ... A day at the beach with snacks.On a mission to simplify peopleâs lives, Careem recognized a gap in convenience: ordering food or snacks at the beach can be a frustrating experience. The solution? Combining cutting-edge technology, precision location tracking, and seamless operationsâall with a beach essential: the umbrella. VIEW OUTDOOR  The signings of soccer's most famous stars have been made on napkins. Florentino (Real Madridâs President) did it with Zidane, Barça with Messi and now you, as President of your Biwenger team, can also sign your stars on napkins. Because this season we have created thousands of contract-napkins so you can sign the players you like the most in the Fantasy league. From today, you can walk into one of the hundreds of bars that have them, order some freshly made churros and sign Jude Bellingham or Lamine Yamal.VIEW 5 OUTDOORS Jetstar: The Parsnip Place Without Jetstar people in NZ wouldn't have a choice of airline. So, to dramatise the importance of having a choice, we created a shop selling one thing and one thing only - Parsnips. VIEW OUTDOOR DHL: The Yesterdelivery StuntGS25: Lifeguard Snack Snacks can save lives. Cheil Worldwide Seoul and South Korean convenience store chain GS25 present âLifeguard Snackâ, a snack that doubles as lifesaving equipment in water. The campaign aimed to change peopleâs perceptions of water rescue equipment, helping them realize that any item that floats can help save lives in an emergency. Lifeguard Snack incorporated the color and shape of the rescue buoy used by lifeguards into the package design of chip bags. It comes in bright orange, grips on both sides to be held with both hands, and a hole to put a rope in. Cartoon-like instructions are illustrated on the back of the package so anyone can easily understand how to use the Lifeguard Snack.VIEW 5 OUTDOORS  Burger King has partnered with Cheil Worldwide Seoul to create tattoos with reward barcodes embedded inside to let more customers enjoy the newly upgraded Whopper introduced in South Korea last April. Coined âWhopper Tattoo,â Burger King Korea launched a unique seasonal campaign as part of its âFlame-Grilled Tasteâ project, which celebrated Burger Kingâs 40th anniversary entering South Korea. In July and August, people could spot the Tattoo King striding down the crowded streets of Haeundae, Busan and Gangnam, Seoul,VIEW OUTDOOR Stuart Semple: Stop Homelessness Spiking Hostile architecture is on the rise in our towns and cities. Designed specifically to make homeless people feel unwelcome, itâs insidious and inhumane.To raise awareness of this hostile street architecture, in particular anti-homeless spikes, we worked with UK artist Stuart Semple. We turned the spikes into poster sites. Meticulously constructed to be a bespoke fit for a set of anti-homeless spikes in a specific doorway or paved area, VIEW 5 OUTDOORS EightyOne: New Zealands Most Supportive Bed Taking over an empty retail space in Wellington CBD, EightyOne and Women's Refuge transformed the Brandon Street site into a powerful activation, showcasing stories of family violence survivors. From the outside, the shop looks like just another retail outlet with large format signage, window decals and bed shop collateral. Inside, it takes on the feeling of a gallery installation featuring five bedroom set ups, telling the stories of women whoâve escaped family violence.VIEW OUTDOOR  In Thai society, cultural norms often dictate that women should remain within certain boundaries, particularly concerning sexual expression. This societal conditioning leads many women to feel embarrassed and hesitant to discuss intimate health matters openly. As a result, euphemistic terms like âKiKiâ are commonly used to refer to the vagina, aiming to reduce discomfort during discussions. Additionally, sex education in schools often lacks comprehensive coverage, leaving many Thai women with limited knowledge about their own bodies. Yet, the vagina communicates with women daily through various signs and changes, such as odor and discharge. Bayer and Ogilvy Thailand have collaborated with medical experts to delve into these daily communications and translate this knowledge into an engaging art experience. VIEW 7 OUTDOORS Fiverr: Paris Millions Of Visitors Are Coming As athletes, fans, and advertising dollars flood Paris, France for the Summer Games, Fiverr's Olympics ad campaign takes the road less traveled. We're putting up billboards in rural Paris, TX; Paris, TN; and Paris, NY. The tongue-in-cheek copy serves as a reminder (and to encourage businesses) that thanks to Fiverr and the world of freelancing, location doesn't matter. VIEW 2 OUTDOORS  A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals. VIEW OUTDOOR  THE SINGLETON FOLDABLE BARTHE SINGLETON, the renowned single malt whisky, bring THE SINGLETON FOLDABLE BAR to the Glamping Territory. This innovative service brings a luxurious bar experience to glamping enthusiasts, blending nature with comfort and sophistication. It's like moving a bar from a liquor store into the forest.VIEW OUTDOOR  We are with Universal Pictures Argentina. From March 1 to 10, 2024 in Unicenter Shopping we presented an activation to promote the release of the movie Kung Fu Panda 4. An oriental zen garden space, in which the main characters of the movie, the Peach Tree of celestial wisdom and a screen with the trailer and a kung fu class oriented on the characters of the new movie are displayed.Lots of adventure, fun, gifts and smiles. VIEW OUTDOOR  DECATHLON has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the campaign âhacked surf camsâ worldwide to speak directly to the water sports community.VIEW OUTDOOR Love Food Hate Waste: The Big Spoiler New Zealanders waste $3.2B of food annually, harming the environment and economy. To address this, Love Food Hate Waste NZ (LFHW) partnered with TBWANew Zealand to cut household food waste by 50% by 2030. They created mould-growing billboards from blue cheese in petri dishes to highlight the issue. Bootleg assisted in crafting these unique ads, which appeared in mid-April and developed mould over six weeks.VIEW 3 OUTDOORS  In Paraguay lots of delivery apps out there are pretty boring and don't really give you a great experience. As a result, users often ditch them, and when there are too many options to choose from, they don't even bother trying new ones.VIEW OUTDOOR  Eligijus Masiulis, the former Transportation and Communications Minister of Lithuania was caught red-handed for taking a bribe of EUR 90,000 from an influential business conglomerate in 2016. The money was found hidden in a vodka box, but Masiulis claimed it was a loan by coming up with a handwritten contract. The court case became a test of the rule of law in Lithuania as powerful business conglomerates could easily buy political influence and win the case. The nation was furious and justice eventually prevailed. Masiulis was sentenced to jail for accepting a bribe on October 22, 2023. VIEW OUTDOOR Pedigree: Adoptable By Pedigree Adoptable is a first-of-its-kind initiative that combines proprietary technology with PEDIGREE®âs global ad reach to turn the brandâs digital ads into ads for shelter dogs, accelerating PEDIGREEâs mission to end dog homelessness.VIEW OUTDOOR  Over 14,000 tons of sunscreen wash off us and into our oceans every year. The problem? Over 80% of sunscreens contain chemicals that bleach and kill coral. Scientists estimate that if we donât make sustainable changes 90% of the worldâs reefs could be functionally extinct by 2030. VIEW OUTDOOR  Find Your Drive is a program designed to help the 1.5 million adult Australians without a driving licence overcome driving anxiety (Amaxaphobia) so they can experience the freedom of mobility. Developed by experts, the approach goes above and beyond traditional driving lessons and consists of three parts: initial counselling sessions helping to overcome mental barriers, VR road driving simulations to build confidence to get behind the wheel and specialised driving instructors to provide extra support while on the road. VIEW OUTDOOR  In a landscape flooded with idealized imagery and digital perfection, Burger King opts for a different approach.While other brands rely on flawless models or artificial intelligence for their campaigns, Burger King embraces authenticity.VIEW OUTDOOR  Brands launch their new models at the Motorshow, we needed to stand out in a creative and innovative manner, capturing the consumers and the mediaâs attention. VIEW OUTDOOR  Mayana, a BIPOC-owned womenâs intimates brand, teams up with creative agency Anomaly to take aim at the sexualisation and judgment mothers face for their choice to breastfeed in public. Taking bold action to âBust The Stigmaâ around breastfeeding in public, Mayana crashed this weekendâs Toronto Blue Jays vs Los Angeles Dodgers game with a 42-person breastfeeding flash mob. VIEW OUTDOOR Bidyanondo: Election Poster Notebook Bidyanondo, a leading NGO in Bangladesh, has launched the "Election Poster Notebook" campaign, repurposing millions of election posters into reusable notebooks for disadvantaged children. This innovative initiative addresses both environmental degradation and the lack of educational resources for marginalized youth. During election seasons in Bangladesh, streets are flooded with over 75 million election posters, contributing to environmental clutter. Bidyanondo saw an opportunity in this surplus material and mobilized volunteers to collect and repurpose the posters into high-quality notebooks. Unusable posters were shredded and recycled into paper. The campaign collected over 100,000 election posters, resulting in the distribution of 11,200 notebooks to underprivileged children. Political parties donated an additional 920,000 posters, potentially yielding over 90,600 more notebooks. In just two days, Bidyanondo and local authorities efficiently removed election posters across the country. The campaign gained international attention, generating over 33,500+ USD worth of organic PR. Kishor Kumar Das, Founder of Bidyanondo, expressed gratitude for the overwhelming support, emphasizing the campaign's focus on education and sustainability. Bidyanondo's Election Poster Notebook campaign showcases a new standard for social and environmental responsibility. As global communities prioritize inclusive development and sustainability, initiatives like this inspire change and offer hope for a brighter future.VIEW OUTDOOR  Mexico City, April 30. To celebrate Lego's 90th anniversary, Archer Troy, the independent creative agency, created a series of actions and different activities for all its guests and fans in an epic celebration in Mexico City. Among these actions was a unique experience based on a natural imagination booster: THE AUDIO. Thus, "INFINITE POSSIBILITIES" was an auditory experiment in which we created the first-ever audio bricks that told different stories with exactly the same set of bricks. VIEW OUTDOOR  Dogs are natural athletes. They accompany us on walks, runs, skateboarding, and some even on surfing. But unfortunately, dogs with disabilities and mobility issues can't engage in sports, which also decreases their owners' motivation to exercise. That's why Decathlon, the worldwide retailer democratizing sports for the many, alongside the agency Publicis Brasil, created an initiative that turns pets with disabilities into athletes again, extending the brand's purpose of moving everyone through the wonders of sports to pets as well, promoting well-being so they can fully enjoy life. VIEW OUTDOOR Amnesty International France: The Common Enemy Threats, attacks, pressures, criticisms: to mark the publication of its annual report, Amnesty International France is showcasing the reactions generated by its investigations, proof of their impact on those who violate human rights. VIEW OUTDOORS  With over 30,000 visitors each day, Paris is home to the most famous museum in the world. But behind this icon of the art industry lies a more complex reality for Parisian artists. Beyond the internationally renowned historic city of Paris, VIEW OUTDOOR  To support its most important partners âshopkeepersâ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century.VIEW OUTDOOR |
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DHL sends a parcel back in time