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AMBIENT
Stuart Semple: Stop Homelessness Spiking Hostile architecture is on the rise in our towns and cities. Designed specifically to make homeless people feel unwelcome, itâs insidious and inhumane.To raise awareness of this hostile street architecture, in particular anti-homeless spikes, we worked with UK artist Stuart Semple. We turned the spikes into poster sites. Meticulously constructed to be a bespoke fit for a set of anti-homeless spikes in a specific doorway or paved area, VIEW 5 OUTDOORS EightyOne: New Zealands Most Supportive Bed Taking over an empty retail space in Wellington CBD, EightyOne and Women's Refuge transformed the Brandon Street site into a powerful activation, showcasing stories of family violence survivors. From the outside, the shop looks like just another retail outlet with large format signage, window decals and bed shop collateral. Inside, it takes on the feeling of a gallery installation featuring five bedroom set ups, telling the stories of women whoâve escaped family violence.VIEW OUTDOOR  In Thai society, cultural norms often dictate that women should remain within certain boundaries, particularly concerning sexual expression. This societal conditioning leads many women to feel embarrassed and hesitant to discuss intimate health matters openly. As a result, euphemistic terms like âKiKiâ are commonly used to refer to the vagina, aiming to reduce discomfort during discussions. Additionally, sex education in schools often lacks comprehensive coverage, leaving many Thai women with limited knowledge about their own bodies. Yet, the vagina communicates with women daily through various signs and changes, such as odor and discharge. Bayer and Ogilvy Thailand have collaborated with medical experts to delve into these daily communications and translate this knowledge into an engaging art experience. VIEW 7 OUTDOORS Fiverr: Paris Millions Of Visitors Are Coming As athletes, fans, and advertising dollars flood Paris, France for the Summer Games, Fiverr's Olympics ad campaign takes the road less traveled. We're putting up billboards in rural Paris, TX; Paris, TN; and Paris, NY. The tongue-in-cheek copy serves as a reminder (and to encourage businesses) that thanks to Fiverr and the world of freelancing, location doesn't matter. VIEW 2 OUTDOORS  A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective nation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals. VIEW OUTDOOR  THE SINGLETON FOLDABLE BARTHE SINGLETON, the renowned single malt whisky, bring THE SINGLETON FOLDABLE BAR to the Glamping Territory. This innovative service brings a luxurious bar experience to glamping enthusiasts, blending nature with comfort and sophistication. It's like moving a bar from a liquor store into the forest.VIEW OUTDOOR  We are with Universal Pictures Argentina. From March 1 to 10, 2024 in Unicenter Shopping we presented an activation to promote the release of the movie Kung Fu Panda 4. An oriental zen garden space, in which the main characters of the movie, the Peach Tree of celestial wisdom and a screen with the trailer and a kung fu class oriented on the characters of the new movie are displayed.Lots of adventure, fun, gifts and smiles. VIEW OUTDOOR  DECATHLON has taken an inventive approach to launch the revolutionary Yulex100, the first and currently only alternative to neoprene made from 100% certified natural rubber. Developed by AMV BBDO, the campaign âhacked surf camsâ worldwide to speak directly to the water sports community.VIEW OUTDOOR Love Food Hate Waste: The Big Spoiler New Zealanders waste $3.2B of food annually, harming the environment and economy. To address this, Love Food Hate Waste NZ (LFHW) partnered with TBWANew Zealand to cut household food waste by 50% by 2030. They created mould-growing billboards from blue cheese in petri dishes to highlight the issue. Bootleg assisted in crafting these unique ads, which appeared in mid-April and developed mould over six weeks.VIEW 3 OUTDOORS  In Paraguay lots of delivery apps out there are pretty boring and don't really give you a great experience. As a result, users often ditch them, and when there are too many options to choose from, they don't even bother trying new ones.VIEW OUTDOOR  Eligijus Masiulis, the former Transportation and Communications Minister of Lithuania was caught red-handed for taking a bribe of EUR 90,000 from an influential business conglomerate in 2016. The money was found hidden in a vodka box, but Masiulis claimed it was a loan by coming up with a handwritten contract. The court case became a test of the rule of law in Lithuania as powerful business conglomerates could easily buy political influence and win the case. The nation was furious and justice eventually prevailed. Masiulis was sentenced to jail for accepting a bribe on October 22, 2023. VIEW OUTDOOR Pedigree: Adoptable By Pedigree Adoptable is a first-of-its-kind initiative that combines proprietary technology with PEDIGREE®âs global ad reach to turn the brandâs digital ads into ads for shelter dogs, accelerating PEDIGREEâs mission to end dog homelessness.VIEW OUTDOOR  Over 14,000 tons of sunscreen wash off us and into our oceans every year. The problem? Over 80% of sunscreens contain chemicals that bleach and kill coral. Scientists estimate that if we donât make sustainable changes 90% of the worldâs reefs could be functionally extinct by 2030. VIEW OUTDOOR  Find Your Drive is a program designed to help the 1.5 million adult Australians without a driving licence overcome driving anxiety (Amaxaphobia) so they can experience the freedom of mobility. Developed by experts, the approach goes above and beyond traditional driving lessons and consists of three parts: initial counselling sessions helping to overcome mental barriers, VR road driving simulations to build confidence to get behind the wheel and specialised driving instructors to provide extra support while on the road. VIEW OUTDOOR  In a landscape flooded with idealized imagery and digital perfection, Burger King opts for a different approach.While other brands rely on flawless models or artificial intelligence for their campaigns, Burger King embraces authenticity.VIEW OUTDOOR  Brands launch their new models at the Motorshow, we needed to stand out in a creative and innovative manner, capturing the consumers and the mediaâs attention. VIEW OUTDOOR  Mayana, a BIPOC-owned womenâs intimates brand, teams up with creative agency Anomaly to take aim at the sexualisation and judgment mothers face for their choice to breastfeed in public. Taking bold action to âBust The Stigmaâ around breastfeeding in public, Mayana crashed this weekendâs Toronto Blue Jays vs Los Angeles Dodgers game with a 42-person breastfeeding flash mob. VIEW OUTDOOR Bidyanondo: Election Poster Notebook Bidyanondo, a leading NGO in Bangladesh, has launched the "Election Poster Notebook" campaign, repurposing millions of election posters into reusable notebooks for disadvantaged children. This innovative initiative addresses both environmental degradation and the lack of educational resources for marginalized youth. During election seasons in Bangladesh, streets are flooded with over 75 million election posters, contributing to environmental clutter. Bidyanondo saw an opportunity in this surplus material and mobilized volunteers to collect and repurpose the posters into high-quality notebooks. Unusable posters were shredded and recycled into paper. The campaign collected over 100,000 election posters, resulting in the distribution of 11,200 notebooks to underprivileged children. Political parties donated an additional 920,000 posters, potentially yielding over 90,600 more notebooks. In just two days, Bidyanondo and local authorities efficiently removed election posters across the country. The campaign gained international attention, generating over 33,500+ USD worth of organic PR. Kishor Kumar Das, Founder of Bidyanondo, expressed gratitude for the overwhelming support, emphasizing the campaign's focus on education and sustainability. Bidyanondo's Election Poster Notebook campaign showcases a new standard for social and environmental responsibility. As global communities prioritize inclusive development and sustainability, initiatives like this inspire change and offer hope for a brighter future.VIEW OUTDOOR  Mexico City, April 30. To celebrate Lego's 90th anniversary, Archer Troy, the independent creative agency, created a series of actions and different activities for all its guests and fans in an epic celebration in Mexico City. Among these actions was a unique experience based on a natural imagination booster: THE AUDIO. Thus, "INFINITE POSSIBILITIES" was an auditory experiment in which we created the first-ever audio bricks that told different stories with exactly the same set of bricks. VIEW OUTDOOR  Dogs are natural athletes. They accompany us on walks, runs, skateboarding, and some even on surfing. But unfortunately, dogs with disabilities and mobility issues can't engage in sports, which also decreases their owners' motivation to exercise. That's why Decathlon, the worldwide retailer democratizing sports for the many, alongside the agency Publicis Brasil, created an initiative that turns pets with disabilities into athletes again, extending the brand's purpose of moving everyone through the wonders of sports to pets as well, promoting well-being so they can fully enjoy life. VIEW OUTDOOR Amnesty International France: The Common Enemy Threats, attacks, pressures, criticisms: to mark the publication of its annual report, Amnesty International France is showcasing the reactions generated by its investigations, proof of their impact on those who violate human rights. VIEW OUTDOORS  With over 30,000 visitors each day, Paris is home to the most famous museum in the world. But behind this icon of the art industry lies a more complex reality for Parisian artists. Beyond the internationally renowned historic city of Paris, VIEW OUTDOOR  To support its most important partners âshopkeepersâ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century.VIEW OUTDOOR  In a new initiative to celebrate the unsung heroes of rural India, Amul has unveiled "Floating Stories" in partnership with FCB ULKA. The unique campaign sheds light on the extraordinary journey of women dairy farmers who have defied odds and transformed their lives. VIEW OUTDOOR  Irish pubs are globally recognized cultural icons, and significant pieces of local history, many of which treasure priceless stories and valuable heirlooms. Pubs continue to play a fundamental role in the communities they serve, and their heritage deserves to be preserved to safeguard both their history and their communities. To help showcase these pubs' value and importance, Heineken has opened virtual Pub Museums across Ireland. For this innovative campaign, conceived by creative agency LePub and Publicis Dublin, each pub taking part in the initiative has been transformed into a virtual museum, including historical artefacts, audio guides, and even souvenirs. VIEW OUTDOOR  Swaggle is Australiaâs newest pet retailer with a core ethos of âdelivering pet happinessâ. To launch amongst a campaign of playful pet stars in OOH and film social executions on Youtube, Instagram and TikTok we created a memorable PR stunt that caught everyone by surprise. VIEW OUTDOOR  Heineken and LePub APAC are turning 24-hour laundromats into all-night sports bars so that Koreaâs most dedicated football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the worldâs most hardcore football fans VIEW OUTDOOR  Ogilvy Argentina's new project, "Routine Check", which encourages people to check their health as often as they check their cars.VIEW OUTDOOR  JPMorgan Chase, in partnership with creative agency Droga5, commissioned an art installation to shine a light on the problem of 'The Waiting Workforce': one in three Americans with prior criminal records that face or have faced significant barriers to finding meaningful employment, and the importance of Clean Slate legislation. The installation consists of 38 sculptures that represent people with past criminal records in waiting positions made out of real expungement papers, showing how this complex and costly paperwork is the very thing keeping them out of the workforce. VIEW OUTDOOR Smyle: A Sustainable Future In a blend of art, environmental awareness, and cartography, a Dutch newcomer in sustainable oral care, together with renowned snow artist Simon Beck, have committed to creating the world's largest and most sustainable artwork in the battle against microplastics and plastic packaging. Located in the French Alps near Les Arcs, this record-breaking artwork aims not only to set a world record but also to send an urgent societal message about making plastic-free choices.VIEW OUTDOOR  For the past two years, inflation has been on the rise in France. For millions of French people, filling their fridge is becoming increasingly difficult, and food banks need more donations than ever to meet the growing needs of those facing food insecurity. Food bank network Les Banques Alimentaires wanted to make a bold statement to draw attention to the cause so, with the help of agency AUSTRALIEGAD, they created an awareness campaign with a powerful and unexpected message: VIEW OUTDOOR  Marmite has called on loyal fans in the UK to spread the love in its new cross-border campaign created by adam&eveDDB London and New York. The Unilever brand is going to extreme lengths to get jars of the sticky breakfast spread into the US for desperate British expats hankering for their Marmite fix. Surveys regularly show that Marmite is one of the most missed products by expats, and right now, over 700,000 Brits living in the US have little or no access to Marmite.VIEW OUTDOOR  Striptease dancers by night, skilled craftsmen during the day. With the help of renowned interior designer Kelly Stone, they transform their clients' dull homes into stunning residences. The Challenge was to promote this unconventional new HGTV show in an unexpected wayâ¦VIEW OUTDOOR  Energizer Holdings has entrusted its automotive business, encompassing brands like Armor All and Nu Finish, to the full-service ad agency Camp + King. As part of this consolidation, Camp + King has collaborated with Nu Finish to reintroduce the brand to both new and existing car enthusiasts through a campaign showcasing its authentic side.VIEW OUTDOOR  Wallâs known as Kibon in Brazil, and adam&eveDDB's new campaign 'Skinvertising' aims to reach their target audience in new ways, on the beaches of Brazil. Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers are likely to want them the most. To tackle this issue, Kibon came up with an innovative solution, which involved using permanent and semi-permanent tattoos as a form of advertising. VIEW 5 OUTDOORS  Simply Spiked Peach is bringing the flavour to Canada with the launch of a new Peach-flavoured variety pack. To introduce their Signature Peach, Strawberry Peach and Kiwi Peach flavours to Canada, Simply Spiked is inviting older generations to text the Ask Gen-Z hotline - 1-855-691-GENZ - for advice on adding the juiciest emojis to their text conversations while avoiding the unfortunate mistake of sending a poorly placed peach emoji to friends and loved ones. VIEW OUTDOOR  The Kraft Heinz Not Company, a joint venture between The Kraft Heinz Company and TheNotCompany, has announced its first ever creative spot - Mayo Haters - where self-proclaimed "mayo haters" discover their disdain extends to NotMayo due to its striking resemblance to the traditional condiment. VIEW OUTDOOR  Celebrating the MeÄimurje culture and language, Marodi, a pasta producer from Northern Croatia, created The Story That Counts campaign to contribute to the preservation of folk songs. The company released a limited collection of five books, each containing alphabet pastas that spell out the verse of a traditional folk song, with production and design led by Bruketa&ŽiniÄ&Grey. VIEW OUTDOOR  In the experiment Checo Perez plays the role of a taxi driver in a car filled with hidden cameras ready to document the reactions of unsuspecting passengers. The passengers, after an initial surprised reaction upon recognising the identity of the driver, immediately freeze up upon noticing that Checo is drinking a beer while driving.VIEW OUTDOOR  Your latest Myntra delivery might come stuffed with secret money from Britannia Good Dayâs latest guerilla activation: The Bank of Small Wins.VIEW 3 OUTDOORS |
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