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CINEMA
 Melbourne Writers Festival, via agency JWT Melbourne, have created a 45 second cinema spot to celebrate the launch of this year's festival. Based on the campaign idea of "Where Stories Meet", the spot features a typographic journey through various book genres with VO's recorded by some of the featured authors speaking this year. VIEW THE SPOT  Head Gear Animation, Due North Communications, Toronto and Dairy Farmers of Canada, have recently worked together to launch Canada's first 3D advertising campaign for the cinema. They will play with the trailers before the feature 3D movies. The 3D commercials are a continuation of the award-winning five-second "Milk Dots" campaign, for which Head Gear has created over 100 different "dot-spots". VIEW THE JUMP ROPE SPOT VIEW THE KID KONG SPOT VIEW THE STRAW SPOT  In partnership with Cineplex Odeon theatres, Cossette Vancouver created the following experiential theatre ad was shown during Cervical Cancer Awareness week. VIEW THE SPOT  Saatchi & Saatchi Copenhagen ask the audience to consider other guests and enjoy the movie on the coke side of life. VIEW THE BURP SPOT VIEW THE BALLOON SPOT VIEW THE MAGIC SPOT  One in three commercials for the Industry Trust - Anti Piracy campaign, now being shown in cinemas.The spots from Creative Partnership London thank cinema goers for not pirating films onto DVD.The commercials spoof films such as Lord of The Rings, Jaws and Life of Brian and thank consumers for supporting the film industry. VIEW THE SPOT  Two minds always work better than one! A new cinema commercial for the University of Technology Sydney via Rapp, Sydney. VIEW THE COMMERCIAL Is one of the titles Clueless? Clemenger BBDO, Sydney created a cinema ad for Greater Union Cinemas new loyalty program, Cinebuzz. For every ten movies you see, you get one free. This ad would then run at the start of every Greater Union movie session. VIEW THE SPOT  Cinema/Viral campaign via Freeform, Sydney to support Fudge styling relaunch worldwide. The Fudge brand is about doing things differently so Freeform used humorous characters to create 'bad hair' moments that urged the viewer that with Fudge 'It's Never Too Late to Change Hair History'. VIEW THE SPOT  Imagine Where it Can Take You is the both the tag-line and the conceptual foundation behind the launch of the Globe and Mail cinema spots. developed by Naked Creative Consultancy and Spin. VIEW THE JOURNEY SPOT VIEW THE VANCOUVER SPOT For those who hang around at the movies It's always good hitting people with an ad when they least expect it. Getting them to read an ad is even better. There is a small group of people that always hang around till the end of the movie just incase there is something cool at the end. To talk to these people and give them a surprise Colenso BBDO Auckland created ads for the New Zealand Book Council that looked like movie credits. These were then seamlessly cut onto the movies own credits. VIEW THE SPOT SKYTROOP DROPS INTO CYBERSPACE After two weeks exclusively in cinemas across Australia, Clemenger BBDO Melbourne's 'Skytroop' blockbuster for Carlton Draught has been released on the net. It will be several months before it runs on TV, part of a deliberate strategy resulting in more media bang for the buck. VIEW THE SPOT VIRAL SYMPHONY GOES ON TV AND CINEMA George Patterson Y&R, Melbourne has put to air a spot for Victoria Bitter, featuring members of the Melbourne Symphony Orchestra and Orchestra Victoria playing the VB tune with nothing but VB bottles. The spot was launched virally last year but was such a success it's now running on TV and cinema. VIEW THE SPOT  Sony Australia, sponsors of the world's biggest short-film festival Tropfest since 2004, has launched a cross-media promotional campaign through its agency Euro RSCG Sydney that culminates in a series of 60 secs TVCs to be screened exclusively on the night of the festival. Written by Euro ECD Rowan Dean, the short-film style ads featuring well-known Australian actors were directed by former Tropfest winner Luke Eve. Built around the theme "Life is a story, tell yours with Sony" the work also includes press, online, instore, SMS promotions, as well as experiential activity through Jack Morton, all of which culminates on the night of Feb 17 at Sony Tropfest venues across Australia. Online, Euro has created a Microsite www.sony.com.au/Tropfest. According to Rowan Dean "The Sony Tropfest is one of the most hungry creative audiences in Australia. The strategic fit with Sony, who epitomises entertainment and the power of individual imagination, couldn't be better." VIEW THE SPOT BLING BLING! SNOOP DOGG TAKES ON ORANGE US rapper, actor and superstar Snoop Dogg is set to appear in the first 2008 series of cinema commercials for Orange, via Mother London, designed to remind people to turn off their phones before the start of a film. The illustrious âGold Spotâ is the 65 second advertising space before a film starts and is considered the most valuable media space in British cinema. The Gold Spot ad series reinforces Orange as the number one brand associated with film in the UK. Previous spots have featured stars such as Michael Madsen, Mena Suvari, Val Kilmer and Macauly Culkin, all taking starring roles. Dylan Williams, Strategy Director, Mother said. âYou know when youâre making great ads because theyâre fun to develop and top people want to be part of it. We didnât need big money deals to get Snoop onside. He got involved because he liked the campaign and liked what we were doing. And we think this shows in the end result.â VIEW THE SPOT IT'S A MIRACLE The speciality of this New Zealand white wine is that its vines are grown on a particularly stony soil. This cinema commercial, via Publicis Mojo, Auckland, stylised with a treatment inspired by fairy tale books, takes you through the journey of the growing vine and their grapes. VIEW THE SPOT  This Friday in the UK, Mother, London will be airing a new cinema spot for Orange starring Macaulay Culkin. VIEW THE SPOT WAS THIS SPOT PREDICTED BY NOSTRADAMUS? The objective of this cinema commercial for The History Channel US, via agency Devifish, was to promote a one off documentary about Nostradamus to an audience that was younger, and less interested in History than the channels regular viewers. The film uses contemporary settings and inserts a bit of paranoid fear to make the prophecies of Nostradamus relevant to younger viewers. VIEW THE SPOT KYOTO PLANET GROUP CREATES A RIPPLE CHE, Brisbane has created a brand spot launching the Kyoto Planet Group, for international cinema release, directed by Mike Hilburger via Zoom Film & TV. VIEW THE SPOT « First « Previous Next » Last » 2 of 2 |
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