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TV & OUTDOOR

Melbourne: A Twist At Every Turn

 TV & OUTDOOR   AUSTRALIA    October 30, 2017 18:34 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Oct/tn_90366_MELB_ATAET_OOH.jpg&width=200'A Twist at every Turn' showcases how Melbourne can change in the blink of an eye and the interconnected nature of the best Melbourne has to offer from the culinary and the curious to sporting and inspiring. This in turn creates the excitement and intensity and at times, the challenges, that is so defining of Melbourne. Agency: Clemenger BBDO, Melbourne

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Birds Eye Deli: Masters of Prep

 TV & OUTDOOR   AUSTRALIA    August 23, 2017 11:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/de594.png&width=200The 'We prep. You cook' campaign introduces a new brand platform for the premium Birds Eye Deli chip range, showcasing the key steps of mastering the perfect chip. From potato beautifiers to a topiarist, an eccentric chip cutter and a mountaineer reminiscent of Edmund Hilary, each display their unique skill set as they craft the ultimate chip for your dinner. Agency: J. Walter Thompson, Melbourne.

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Fruit Of The Loom: Breathable Underwear

 TV & OUTDOOR   USA    July 25, 2017 10:19 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b67b8_0000.png&width=200Crispin Porter Bogusky, Boulder has created this campaign for Fruit of the Loom.

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Arena: The Real Housewives of Sydney - Kevlar Couture

 TV & OUTDOOR   AUSTRALIA    May 18, 2017 09:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d9dce_0002.png&width=200To promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special, Foxtel channel Arena and Clemenger BBDO Sydney developed Kevlar Couture - a range of backstab proof fashion for The Real Housewives of Sydney.

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Hyundai i30: Never Rest

 TV & OUTDOOR   AUSTRALIA    May 01, 2017 11:43 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F904e5_0003.png&width=200The winning history of the previous i30 led to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and Innocean created an idea to match. The commercial sees the previous i30 plummet to earth accompanied by an elegant and restrained soundtrack. It pays homage to the previous award-winning model, before the car smashes into the ground. Out of the mesmerisingly beautiful dust cloud emerges the new totally reinvented i30. A voice over says, "What do you do after you've won Australia's Best Car's Award 6 times? You start again." A super reads: Reinvented i30. Never Rest.

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Interact Flash: Life In Beeps

 TV & OUTDOOR   CANADA    April 13, 2017 07:25 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/35c03_0003.png&width=200Zulu Alpha Kilo, Toronto campaign for Interac

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Seamless: Melting Pot

 TV & OUTDOOR   USA    April 06, 2017 10:42 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/920f6.png&width=200New York. 8 million people from around the globe bringing together their language, culture, and food to create an amazing city, and lines, unlike any other. That’s why there’s Seamless. Your favorite food, delivered.Agency : BBH NY

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Barfoot & Thompson: World Masters Games

 TV & OUTDOOR   NEW ZEALAND    March 05, 2017 08:53 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e121b.png&width=200As presenting sponsor of the 2017 World Masters Games, Barfoot & Thompson wished to celebrate the event coming to Auckland. The cityscape has been loyally re-imagined by Big using balls, bats, helmets, bows and other equipment from every one of the 28 sports featured.

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Bundaberg Rum: Unmistakably Ours

 TV & OUTDOOR   AUSTRALIA    March 03, 2017 12:18 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7edb6_0004.png&width=200Diageo Australia has launched a major new brand campaign for Bundaberg Rum, the biggest for a decade with a media value of $20 million over the next 18 months. The campaign, created and executed in partnership with Leo Burnett Sydney will be activated across multiple channels including TV, out of home, digital and in-store. The campaign launches with a new 90" television commercial (TVC) whiched aired during the launch of the 2017 NRL Season and the brands second year of NRL sponsorship. Entitled 'Unmistakably Ours', the campaign celebrates everything that makes Australia unique, from our wildlife to our food, our love of sport to our city and beach culture, our diversity to our enduring values. The campaign aims to unite Australians by reinvigorating love and pride for the Australian spirit - both for the iconic Bundaberg Rum but also for the values which make us who we are. Filmed entirely in Australia, including at the home of Bundy Rum in Queensland, the 90" TV spot opens with actor Gyton Grantley reminding us about the importance of Australia's enduring values: always being there for your mates; remaining optimistic in the face of adversity; and having a crack even when the odds are stacked against you.

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Dairy Farmers Of Canada: Ice Hockey

 TV & OUTDOOR   CANADA    February 14, 2017 15:02 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b30f3_0000.png&width=200Brief & Creative: Milk sales in Canada have been in steady decline. What we learned through research is that consumers know all there is to know about milk and if we wanted to impact the decline immediately we needed to craft a story that was fun and gave them permission to drink it more often. This also meant we needed to target the consumers most likely to drink more milk: men. So, to encourage even more milk consumption we relaunched milk as an adult beverage much like one of their favourite adult beverages: beer.

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Dairy Farmers of Canada: The Dinner Party

 TV & OUTDOOR   CANADA    January 17, 2017 16:06 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/59400_0000.png&width=200"Everyone knows spilled milk isn't worth crying over, but it's a whole different story if that milk happens to be Canadian," says Paul Wallace, executive creative director, DDB Canada Toronto. "In this campaign, we communicate the high quality of Canadian milk by showing different characters crying over spilled dairy products because losing even a single drop of ice cream made with quality Canadian milk is a real tragedy."

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P&N Bank: Pay&Save

 TV & OUTDOOR   AUSTRALIA    December 09, 2016 09:45 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2016/Dec/tn_83577_Outdoor_Billboard2.jpg&width=200303 MullenLowe has been working with P&N Bank to launch a transaction tool called Pay&Save, which makes it possible to pay and save money at the same time - it's the digital equivalent of tossing your loose coins in a change jar. Pay&Save is a handy tool that proves saving can be easy (even a little fun) and we wanted our campaign to reflect this. In a really simple, striking way, it shows how the spare change left over from the little things we buy can flow towards bigger things we might be saving for, whether that's a weekend away, designer sunglasses or a new pair of shoes.

The Pay&Save campaign is rolling out across TV/catch-up, radio, outdoor and digital channels.

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Cancer Institute NSW: Sun Smart Messages

 TV & OUTDOOR   AUSTRALIA    December 07, 2016 10:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff7534_0002.png&width=200Your time in the sun is a campaign developed by Cancer Institute NSW and Soap Creative. Australia has the highest rate of skin cancer in the world, and it's the most common cancer affecting young Australians. The campaign aims to reach young people, to raise awareness of the potentially deadly health consequences of overexposure to ultraviolet radiation (UV). It also aims to change behaviour, by persuading young people to protect themselves by appropriately wearing protective clothing, applying sunscreen and seeking shade. 'Your time in the sun’ refers to the idyllic time in your life when you are young, ambitious, meeting new people, experiencing new things, and enjoying life to the full.

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Metamucil: Shit Campaign

 TV & OUTDOOR   NETHERLANDS    November 09, 2016 11:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0419d_0000.png&width=200Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Agency: Havas Boondoggle, Amsterdam

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Iarnrod Eireann: Go See The Folks

 TV & OUTDOOR   IRELAND    September 17, 2016 11:12 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c7033.png&width=200Publicis Dublin created a standout campaign targetting students for Iarnrod Eireann, Ireland's national rail network. The campaign includes short content films, outdoor formats and digital display with everything shot in one day and all post production handled in-house.

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Samsung Notebook9: Metal Race

 TV & OUTDOOR   SOUTH KOREA    September 07, 2016 15:50 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/caeba_0000.png&width=200In a bid to emphasize the importance of durability on top of lightness which has been the key trend of the laptop market in recent years Samsung Electronics planned the "Metal Race" campaign for the Samsung Notebook9 Metal. Chill Worldwide's Creative Technology Lab built a RC Car attached with laptop and embedded with sensors and modules that track the amount of impulse and connected to a remote controller..

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Vision Super: There's a lot to love

 TV & OUTDOOR   AUSTRALIA    August 18, 2016 11:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1909d_0000.png&width=200Launch campaign for Vision Super's new low cost, sustainable mix super offer. Agency: The Fuel Agency

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San Francisco Department Of the Environment: Not Enough

 TV & OUTDOOR   USA    August 16, 2016 09:59 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa519e_0000.png&width=200Campaign aims to convince San Franciscans to compost their garbage, an unpleasant necessity in a city that has run out of landfill. Rather than tell people the "have to" compost, the idea is to make composting a part of the foodie lifestyle, popular among San Francisco millennials.

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Europcar: The Carousel of Dreams

 TV & OUTDOOR   FRANCE    July 01, 2016 13:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7b817_0000.png&width=200To promote Europcar's new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan "Moving Your Way". The slogan has been rephrased to include first names - a fresh and immersive way to highlight the brand's ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer's home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency's dedication to its customers' ever-evolving needs.

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Motor Accident Commission: Not a Good Look

 TV & OUTDOOR   AUSTRALIA    September 09, 2015 11:01 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93b9c.png&width=200The simple act of looking down at a mobile phone has become a strong mnemonic for tuning out. For onlookers it's a very obvious behaviour. This campaign highlights that when you look down at your mobile phone while driving it makes you more vulnerable to a variety of negative consequences, including being judged by others or being caught by the police. Agency: Cummins&Partners South Australia.

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Lucozade Energy: Find Your Flow

 TV & OUTDOOR   UK    August 05, 2015 11:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d9f5e.png&width=200This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people's perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow

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Hospital Beneficencia Portuguesa: Big Melting Process

 TV & OUTDOOR   BRASIL    May 19, 2015 10:17 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1a48e_0000.png&width=200Life is a big melting process. It starts the first second after you are born and it just stops when you die. That's the thought behind this idea.Agency: DM9DDB, Sao Paulo

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Michael Hill: We're For Love

 TV & OUTDOOR   NEW ZEALAND    January 31, 2015 01:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5156d_0000.png&width=200Michael Hill International will launch its new look 'We're for Love' brand platform this Sunday 1st February in Australia, New Zealand, Canada and the United States when it will air two new commercials during the Super Bowl XLIX.

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Haven: Mr Nice Guy

 TV & OUTDOOR   USA    October 16, 2014 02:54 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e45a8_0000.png&width=200Lowe Campbell Ewald has released the "Mr Nice Guy" public-service campaign for Haven, a nonprofit organisation in Michigan that assists victims of rape and domestic violence. It pushes a "Live without fear" message via TV and outdoor.

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Caltex Australia: With you all the way

 TV & OUTDOOR   AUSTRALIA    July 30, 2014 22:05 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbe545_0003.png&width=200Caltex Australia has launched its biggest brand-focused work in more than a decade with a campaign from Leo Burnett Sydney that honours the many ways Australia's leading fuel supplier keeps the country - and the economy - on the go every day.

The "With you all the way" campaign uses a gradually building soundscape that captures the myriad ways Caltex fuel enables Australians to go about their daily lives.

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Hell Pizza: We Have Your Kangaroos

 TV & OUTDOOR   NEW ZEALAND    July 02, 2014 23:31 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2bb04_0002.png&width=200After Hell Pizza's Rabbit Billboard sent the Internet into a tailspin, BC&F Aucland were asked to follow it up with the next offering in Hell PIzza's 'Wild' range Kangaroo. Via a billboard in Sydney and an amateur hostage video, Hell Pizza has held Australia to ransom with a list of unreasonable demands. Creative Managing Partner Daniel Barnes assured us no real kangaroos were harmed in the making of the video, but there's still time.

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Greener Scotland: Dirty Little Secrets

 TV & OUTDOOR   UK    June 19, 2014 18:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/04f2c_0002.png&width=200A different take on the subject of littering that’s likely to raise a few eyebrows and get people talking. In turn, we're hoping the campaign will significantly reduce littering across Scotland particularly targeting 16-24 year olds. The campaign from Leith Edinburgh is running across online, cinema, TV, outdoor and social media channels, and was release on 12th June.

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McDonalds: Pictograms

 TV & OUTDOOR   FRANCE    May 23, 2014 00:39 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2014/May/tn_62977_Pictos-horizontal-01.jpg&width=200The summer of 2013 was marked by an unheard of McDonald's campaign, putting the spotlight on its famous Big 6: the Big Mac, the Cheeseburger, the Fries, the Sundae, the Chicken Nuggets and the Filet-o-Fish.
6 products that symbolize the brand, celebrated extremely close-up, without a single logo or word. The audacious campaign from TBWA, Paris was very strongly recognized by the public (2nd favorite French campaign by Ipsos, with a record allocation of 90%) and its success was immense and accelerated, just as expected.

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McDonald's Mocha

 TV & OUTDOOR   UK    November 07, 2013 19:29 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b0172_0001.png&width=200McDonald's UK today launches a campaign to promote Mocha, a new speciality coffee and the latest addition to its McCafe premium beverage and sweet snacking range. The TV commercial, created by Leo Burnett London, introduces the viewer to a variety of people experiencing those moments in everyday life when they just need a coffee

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The Hindu: Behave

 TV & OUTDOOR   INDIA    October 18, 2013 02:15 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1e324_0000.png&width=200The Hindu’s new campaign boldly poses these questions to the leaders of the country and urges them to behave, for the youth are watching. And more importantly, voting. This is the next phase of Ogilvy & Mather Mumbai's The Hindu’s "Behave" campaign, which earlier drew attention to politicians’ bad behaviour. This time, it goes a step further, by not just admonishing bad behaviour but reminding politicians that the power to re-elect them undoubtedly lies in the hands of the youth.

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Wrigley's 5 Gum: Accuracy

 TV & OUTDOOR   USA    September 18, 2013 23:16 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdb4e9.png&width=200Wrigley’s 5 Focus Gum delivers a new campaign via Energy BBDO, with post by The Mill and Whitehouse Post Editor Nikki Vapensky.


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Fresh & Easy: F&Easy

 TV & OUTDOOR   USA    April 22, 2013 23:20 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Apr/tn_52735_FE_bus.jpg&width=200Ignited USA outdoor and video campaign promoting Fresh & Easy.
Youtube to video: https://www.youtube.com/watch?v=jhcI2-uBsUQ

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California Lottery: Believe

 TV & OUTDOOR   USA    April 03, 2013 22:09 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F221e4_0003.png&width=200What do women's rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery? None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible. When the California Lottery was ready to launch Powerball, they decided they needed a different approach than anyone had ever attempted before. With only about 30% of Californians feeling positive about the Lottery brand, they needed to go beyond just showcasing Ferraris or yachts in advertising. They needed to start changing perceptions about the Lottery and its players. The Powerball campaign begins a new stage for the Lottery, giving the brand meaning beyond opulent stuff. Agency: David & Goliath Los Angeles.

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New York Lottery: Survey says..

 TV & OUTDOOR   USA    March 08, 2013 19:11 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/633e4_0000.png&width=200The New York Lottery teamed up with Family Feud VIA DDB New York for a new scratch off game. Using the "Survey says..." mechanism from the famous TV show, the spot attempts to let people down in a more "gentle" way.

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A man's way of doing things

 TV & OUTDOOR   USA    July 13, 2012 01:56 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/34ffe_0000.png&width=200The campaign's central website, ManTherapy.org , aims to normalize the idea of treatment for men's depression. This TV spot from Cactus is intended to drive traffic to the site.

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Preparing for the big fight

 TV & OUTDOOR   BRASIL    May 24, 2012 21:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f65be_0000.png&width=200Budweiser spot from Arica, Sao Paulo for the UFC, starring Anderson Spider Silva and Steven Seagal.

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An expletive explanation of computer security

 TV & OUTDOOR   USA    October 06, 2011 20:08 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2fc29_0000.png&width=200Computer security is explained in this TDA, Boulder spot

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Lose your licence and you're screwed

 TV & OUTDOOR   AUSTRALIA    July 13, 2011 03:47 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/69315_0001.png&width=200Clemenger BBDO Adelaide for the Motor Accident Commission of South Australia

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King Kong lives for long time

 TV & OUTDOOR   USA    July 08, 2011 20:49 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e12fc.png&width=200After successfully launching King Kong 360 3-D a year ago, David & Goliath Los Angeles second phase capitalizes on the intensely thrilling experience that guests receive from the ride. The: 30 second spot illustrates the message that the King Kong 360 3-D experience stays with you forever. When you look at guests before they ride and after the ride, there's clearly a difference. They feel an exhilaration that's so intense, it sticks with them long after the ride is over.

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The first pinball skate park

 TV & OUTDOOR    June 16, 2011 20:01 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1ad6e_0002.png&width=200Three new electric flavors. One extreme idea from Colenso BBDO, Auckland. A fully functioning pinball machine you can skate. Become the ball in a world's first skate park, wired with sensors, sounds and lights, to score your run just like pinball.

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