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Seen and noted
Aktion Baum: Bark SideShea Moisture: The Visa Loophole Japan has lots of hairdressers, but finding someone who really understands Afro-textured hair is not so easy. Ogilvy Singapore and Shea Moisture investigated further and created 'The Visa Loopholeâ so hairdressers from Africa could go to Japan without the 2 year waiting time for a visa.VIEW THE CONCEPT  This year, Kitchen Warehouse is helping mums take control of the algorithm so their families see ads for the Motherâs Day gifts they really want. Too often, mums end up with gifts that miss the mark on Motherâs Day. But thanks to Kitchen Warehouseâs clever âMum-nipulate The Algorithmâ campaign, created by Special Australia, they can now steer loved ones in the right directionâstraight to the perfect present. The campaign is running ads that, when scanned or clicked, allow mums to pick the gift they truly want for Motherâs Day, and then serve ads for that gift to their family members.VIEW THE CONCEPT Xtrim: Lag Or Bad Gamers love blaming lag when they lose. So Xtrim as Ecuadorâs #1 internet provider, gave them a chance to prove it. We launched a challenge where pro gamers judged real users clips to decide if it was lagâor just bad gameplay. Winners got a free upgrade or a free switch of internet provider. Losers got exposed on our socials. Turning complaints into content, and lag into a showdown.VIEW THE CONCEPT  Everyday people find themselves in incredible situations when they join the Australian Defence Force. This audio campaign promoted âHow Did I Get Here?â, a new podcast where Defence personnel reveal how they found themselves in epic, life-changing moments. PLAY THE 3 SPOTS  Toyota makes it frighteningly easy to choose service â and cuts through the noise on social mediaIn a time where algorithms reward the unexpected and attention is the new currency, Toyota is taking a bold creative turn to promote something as unsexy as⦠car servicing. With three horror-inspired short films, the brand introduces a fresh approach to marketing Toyota Relax â a service-activated warranty that extends your carâs coverage for up to 10 years.VIEW THE 3 SPOTS  Toolstation, one of the UKâs largest suppliers of tools, accessories and building supplies today launches its new âNext Stop, Toolstationâ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, âNightâ and âMovesâ, VIEW THE 2 SPOTS  Warburtons, the UKâs largest bakery brand, continues its tradition of partnering with Hollywood royalty for its iconic storytelling adverts, unveiling Academy Award-winning actress Olivia Colman as the star of the latest ad, âThe Inspectionâ. The campaign creative was developed by Joyful & Triumphant, with the support of McCann Manchester for social, and the advert was directed by Declan Lowney at Merman. VIEW THE SPOT  Ogilvy Argentina has launched 'The Sound of Divorce', a campaign in which artificial intelligence challenges couples who snore to get discounts and sleep better, thanks to 'Calm is Simple'. VIEW THE SPOT  In its latest national awareness campaign, Bell gives license to everyone to talk to each other about nothing important over a phone call. âWhatever you talk about, just talk. A short phone call can help reduce loneliness.âVIEW THE 2 SPOTS Chicken Licken: Boneless Bites Of Soul Joe Publicâs latest campaign for Chicken Licken has South Africans craving Boneless Bites of Soul. Chicken Licken, known for its iconic comedic style and humour turned an unusual fear into a creative and delicious solution. In a market flooded by predictable chicken nugget campaigns, Chicken Licken cut through the coop by uncovering a unique and comically obvious insight that challenges how consumers see their nuggets AKA: SoulBites®. A small percentage of the population has a fear of bones; and it so happens that SoulBites®, as nuggets, are boneless â thus the campaign idea was born; VIEW THE SPOT  Curate Films announces the latest work from acclaimed director and comedian Seb Cardinal, who brings his unique comedic sensibility to Irn-Bruâs whimsical new campaign celebrating the launch of two limited-edition flavours: 'Nessie Nectar' and 'Unicorn Tears.' Created in partnership with The Leith Agency, Irn-Bru once again embraces the absurd with two surreal adverts steeped in myth and folklore. VIEW THE 2 SPOTS  Vibrant street markets. Hidden local gems. A food lovers' paradise. The new content series 'A Taste of Asia' showcases Changi Airport as the ultimate gateway to Southeast Asiaâs rich, authentic culinary culture by following Australian content creators Sinead Chabowski and Joshua Shediak on mouth-watering adventures across Chiang Mai, Phnom Penh, and Da Nang. VIEW THE 4 SPOTS Alrajhi: We Call You By Your Name Al Rajhi Bank has been with the people of Saudi Arabia from the start.It saw the country grow, and it grew with it â step by step.It knows its customers by name.Sends them birthday messages.Congratulates them on the new car, the new job, the big moments.Itâs not just a bank.Itâs part of peopleâs lives.RAJHI Bank "We call you by name"VIEW THE SPOT Lone Pine Koala Sanctuary is known for wholesome, family-friendly messagingâso we flipped the script. To promote their new Nocturnal Night Tours, we targeted under-25s with a taste for spontaneity and after-dark adventure. The result? A cheeky reframe of Brisbane nightlife, inviting young locals to swap bars and clubs for Devils, Wombats and Koalas. It's a bold creative shift for a traditionally conservative brandâand proof that sometimes the wildest nights are the quietestPLAY THE SPOT  Insightï¼In today's China, despite increased online connectivity, people are feeling more disconnected in real life. Head & Shoulders, a leading dandruff removal brand, sought to bridge this gap by creating an emotional connection with its audience.Our insight was simple yet profound: while technology brings us closer online, it's the human touch that truly connects us. But how could a dandruff brand help bring people together? VIEW THE SPOT  Opinionated has created this new Drumstick film starring WWE legend John Cena and 'action figure' Dr. Umstick.VIEW THE SPOT  A new video campaign âLife Without Out of Homeâ from the Outdoor Media Association (OMA) is detailing the economic contribution of the Out of Home (OOH) advertising industry to public infrastructure across Australia, an impact that is often overlooked in public discourse. Created by Howatson+Co,VIEW THE SPOT Uber Eats: The Democracy Sausage The Democracy Sausage is a tradition of this great nation; a cornerstone of Australian Democracy and the quintessential post-vote snack of choice. Millions of voters across Australia will head straight for their local sausage barbie, and we applaud you, but with many finding themselves without a sausage (or sizzle) to call their own this election day, Uber Eats is ready to step in to deliver the classic Democracy Sausage. VIEW THE 2 SPOTS VIEW 2 OUTDOOR  DIRECTV is cranking up the volume in its latest national advertising campaign with Nothing On Your Roof 2.0 â a bold, music-infused twist on baseballâs classic and iconic seventh inning stretch routine â providing fans nationwide the ultimate satellite-free opportunity to catch MLB action all season long. Coinciding with the start of baseball season, this new unforgettable campaign featuring follically-gifted MLB stars, including Los Angelesâ Dustin May, Chicagoâs Dansby Swanson, and Milwaukeeâs Christian Yelich,VIEW THE SPOT Oka: Plastic Blood Brazilian Biotech company, OKA, is raising awareness about the extreme dangers microplastics pose to the state of human health, with a shocking new movement: Plastic Blood. OKA has extracted microplastics from over 1,000 discarded bags of blood (450L) and used them to 3D-print familiar everyday plastic items such as cups, straws and bottles. The disturbing 3D-printed items are at the centre of a new exhibition, created by advertising agency DM9, that opened in Sao Paulo and is currently touring Brazil, culminating at COP30 in Belém this November. VIEW THE SPOT VIEW THE 5 ADS  Wilkinson Sword Intuitionâs latest campaign, directed by Caviarâs Marielle Heller, in collaboration with creative agency Pablo, pairs playful portrayals of body hair with a punchy, bold track leaving no nook or cranny untouched. The pan-European launch embraces the many lengths women go to shave, or not shave, have been beautifully executed in this pan-european campaign for the female shaving brand, from Edgewell Personal Care. VIEW THE SPOT  In the sports world, brand messaging tends to focus on the individual, idolising those with a rise-and-grind mentality. Levelwear has launched its first campaign by Broken Heart Love Affair that breaks through by reminding us that while one person may be the champion, no one wins alone. VIEW THE SPOT  Global creative audio network Squeak E. Clean Studios has shared its latest work on behalf of client Tecovas. âTrue Westâ, directed by Scott Ballew, is the newest commercial from the Austin-based boot and western wear brand. The film gets to the core of what the American West represents, with its striking cinematography, visceral sound design, music, and voice-over from the legendary Texas singer, songwriter, and visual artist, VIEW THE SPOT  In Ecuador, a professional male footballer earns almost eight times more than a professional female player. This wage disparity is not an isolated case but rather a reflection of inequality in Latin American football. In Brazil, for instance, while the womenâs national team that won the 2022 Copa América received a prize of approximately 1.5 million dollars, the menâs team earned 11 million dollars when they won the same tournament in 2019. In Mexico, VIEW THE SPOT  Introducing 'Be Like Goldfish,' a new campaign that celebrates the happiest fish-shaped snack on Earth â the snack with a comforting smile and playful spirit perfect for snackers of all ages. The films depict comedian Ben Marshall in a series of small yet relatable missteps, with Goldfish by his side acting as the joyful encouragement he needs to smile on and not sweat the small stuff. VIEW THE 2 SPOTS  Paramount+ has released the newest ad spot in its 'Find Your Mountain on Paramount+' brand marketing campaign, featuring an unexpected mashup of SPONGEBOB SQUAREPANTS and STAR TREK. The new spot, from Droga5, stars Spock (Ethan Peck), Christopher Pike (Anson Mount), and Nyota Uhura (Celia Rose-Gooding), who are joined on the Patrick Starship Enterprise by SpongeBob SquarePants, Sandy Cheeks, and Mr. Krabs. 'Find Your Mountain on ParamountVIEW THE SPOT  Orkin, a leader in the pest control industry, in partnership with their creative agency DDB Chicago, is kicking off the pest season with a bold new national campaign, âPests are Smart, Orkin Pros are Smarter.â The campaign highlights the surprisingly clever way pests sneak into our homes and businesses-- and the even smarter Orkin Pros who stop them in their tracks. Pests are smart, but Orkin Pros are even smarter is the driving insight behind the campaignâs narrative.VIEW THE SPOT  âThe Goodyear Tire & Rubber Company is launching its most powerful campaign in decades, reminding everyone that it has always been and always will be the number one in tires. Premiering during the NFL Draft, 'STILL' showcases Goodyearâs past and present achievements. Goodyear has delivered innovative firsts, broken records, won races, landed on aircraft carriers, provided blimp-worthy aerial coverage, and raced to the moon. This moment signifies a reset for the brand, restoring the brandâs rightful tone and focus.VIEW THE SPOT  Car prices in Egypt are higher than ever, and for many, owning a car feels out of reach. But when MG launched its new range, it wasnât just about selling cars - it was about making the dream possible again. These cars? People know them. People love them. Even if they donât own them. So DDB Egypt created a campaign to show just how iconic MG is - through real, relatable moments that prove everyone knows these cars by heart.VIEW THE SPOT  Northern Territory residents are four times more likely to die on the road. This campaign asks drivers how they feel about having lives that are worth less.VIEW THE SPOT 2Degrees: No Tifications With increasing awareness around the impact social media, technology, and phones can have, itâs more important than ever that we take control of our devices and how our teens in particular are using them. TBWA's latest Fairer Phones initiative for 2degrees is designed to help everyone better manage the overwhelming number of notifications we receive, especially our teens. On average our teens receive a mindblowing 237 notifications. But starting to take back control is as simple as these three tips:VIEW THE SPOT  This year marks the 150th anniversary of American Standard, designers of award-winning tubs, sinks, toilets and faucets. To mark the occasion, as well as reward its current and future customers, American Standard is giving away $150,000 in down payments as part of its â150th Down Payment Contest.â From now through the end of June, 10 people will earn $15,000 each to help with the payment of a new home. VIEW THE SPOT  A bold project built around a clear vision - transcending human physical limits to unlock everyone's full potential. In a rapidly changing world filled with increasing challenges, this film acts as a rallying cry â an invitation to full, unapologetic commitment. VIEW THE SPOT The Irish Emigration Museum: Mashington DC The Public House create unexpected spud figures in new campaign for EPIC The Irish Emigration Museum. The Dublin-based creative agency have rolled out a new outdoor, print, and social campaign for EPIC, which challenges the automatic assumptions people make about the Irish, and the stereotyping that goes with it. Based in Dublinâs docklands, EPIC is a museum which details the stories of Ireland through the lens of those that left. VIEW THE 2 ADS  Primark is highlighting the great value that can be found across all of its essentials with the launch of a new campaign âNever Basicâ. The campaign, which will run across all 462 stores in 17 markets alongside Primarkâs social channels, celebrates how wardrobe essentials at Primark are anything but basic when it comes to quality, style and price.VIEW THE 2 ADS Hard Rated: The Official Apology New Zealanders know the headlines all too well â thousands of Kiwis flocking across the ditch to Australia for better pay, cheaper living, or a bit more sun. Itâs an ever-topical national story, rolled out year after year. And while those who left have been living it up in Aussie, the ones left behind can't help but feel a little⦠left out.VIEW THE AD  "We All Understand Coca-Cola" highlights its iconic bottle as a symbol of connection. The campaign features real stories of people who overcame language barriers to share a moment over a Coke. Each story is written in two languagesâone flowing from left to right, the other from right to leftâmeeting in the middle to form the silhouette of Coca-Colaâs signature contour bottle. This powerful visual underscores the idea that no matter how different we may seem, common connection is possible and sharing a Coca-Cola is a universal language that we all understand. The campaign includes OOH, print and digital executions and extends online at CocaColaStories.com. VIEW THE 2 ADS Guide Dog Appeal: Doggy Doonations It takes over $50,000 to train one guide dog, with all funds coming from donations. But in the tough economic times of 2025, fundraising was facing immense difficulty.The challenge: how do we get donations when people are holding on to their money?We hyper-targeted the people most likely to truly empathise with the cause: dog owners. Then we grabbed something they already used - doggy poo bags - and rebranded them as a donation mechanism.VIEW THE AD Havalanas: Green Spaces The Philippines is congested with buildings, especially in the heart of Metro Manila. Green spaces cool down cities but can be rare to find, so while looking through Google Maps, there was a discovery that these green spaces struck a resemblance to a green footprint â or more fittingly, a pair of slippers. This discovery was a perfect link to Havaianasâ #BreakTheRush campaign, which is all about finding a brief moment of relaxation despite the fast-paced movements of everyday life. VIEW THE AD |
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This is the Bark Side not The Dark side, new interactive for Aktion Baum