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Seen and noted
Underarm bowling Lowe MENA Dubai wanted to create awareness and talkability for Axe's new limited edition variant Googly ( a type of bowled ball in cricket match which was opportunistically linked to 2011 ICC Cricket World Cup), while being true to the brand tonality.VIEW THE AD Easily indentified pests PifPaf All Insect Killer does exactly what its name says, get rid of a range of pests that invade our homes. Euro RSCG, Dubai chose complex, old-school typography execution, using model-making, to say this in a simple way.VIEW THE COCKROACHES AD VIEW THE ANTS AD VIEW THE SPIDERS AD Strepsils changes gender A lover's quarrel, out and about, has an interesting twist at the end in this Euro RSCG, Dubai.PLAY THE SPOT The Economist recruits animals A new campaign from Memac Ogilvy, Dubai for the economist in the middle eastVIEW THE BULL AD VIEW THE JUDGE AD VIEW THE OSTRICH AD Sand as a partner in the message Memac Ogilvy, Dubai needed an innovative way to promote The Economist in the Middle East, with an idea that had a local insight and was relevant to the region. So we placed a custom-made billboard in the sand dunes on a highway between Dubai and Oman. The desert then played its part in bringing the idea to life. As the weeks went by, the sand dunes shifted and our message was delivered to thousands of motorists and even a few curious camels. VIEW OUTDOOR Say goodbye to your shadow Euro RSCG , Dubai says when your hands touch dirty objects, the germs follow you. With Dettol hand wash you ensure germs don't shadow you. Simple. VIEW THE OLD SHOE AD VIEW THE RUBBISH BAG AD VIEW THE TOILET AD Flying in your Nissan Z The Challenge: To launch the Nissan 370Z in the region, TBWA \RAAD, Dubai needed to engage young Arabs while playing up the car's speed and agility.VIEW INTERACTIVE DETAILS Fashion predators The Saks annual sale offers some great deals, and almost everyone waits for these. In fact the women keep their eyes on their objects of desire, somewhat like predators on their prey. Euro RSCG, Dubai simply represented that. Especially when the image changes when you pay attention to it.VIEW THE FIRST AD VIEW THE SECOND AD The watermen vs the sandmen in Doha In METAphrenie's Doha latest promo for the AFC 2011 Asian Cup two fully CG soccer teams do battle in some of Qatar's most iconic locations. The sand and water characters take part in an epic match spanning from Sealine, to Losail Village, and finally to a showdown in Khalifa Stadium. VIEW THE SPOT Into the wild To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners.The Y&R,Dubai brand campaign portrays Land Rover owners as a group of people with an unconventional point of view. For them, there is nothing special about rare creatures found in hidden places around the globe. They are merely food,camping tools or toilet papers. VIEW THE BOSAVI AD VIEW THE YAKIA AD VIEW THE GIANT AD VIEW THE ELECTRIC AD VIEW THE LUMINOUS AD VIEW THE SNOW AD VIEW THE COROMANDEL AD VIEW THE ECUADORIAN AD Bear thrown out of work by technology Teddy bear seeks love this valentine's day in this spot for Arab Business Machine for Lowe Mena, DubaiVIEW THE SPOT Recycling the address When Liwa Dubai shifted its office to a new address, the agency came up with a unique way to use its existing stationery and make a statement at the same time. A 'recycle' seal was created with the new telephone and fax numbers plus a subtle environmental message.VIEW THE AD Toyota takes a trip Working amid the skyscrapers, freeways, and rambling desert landscape of Dubai, Nola Director Chris Hartwill, via Dentsu and Phoenix Films, completed a stirring spot for Toyota. VIEW THE SPOT Axe wins every game This ad campaign from Lowe Mena, Dubai is done for Axe Gulf. The idea shows how the Axe effect using the Tic-Tac Toe game visual.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD If you do the lines you do the time To highlight acute substance abuse amongst UAE nationals Derek & Hani, Dubai created this print ad.VIEW THE AD The perfect accessories To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign from Y&R Dubai aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, taser which act as a visual metaphor for the effect the item can have.VIEW THE TAZER AD VIEW THE ALTITUDE AD VIEW THE PEPPER AD VIEW THE DEFIBRILLATOR AD VIEW THE TOWELS AD VIEW THE SELF DEFENCE AD VIEW THE LIPSTICK AD VIEW THE EVIL EYE AD VIEW THE AIRHORN AD The Mac hiring policy McDonald's is so selective and picky while recruiting the ingredients. Only the best will make it to your plate.Agency: FP7 McCann Dubai.VIEW THE TOMATO AD VIEW THE LETTUCE AD VIEW THE POTATO AD VIEW THE CHICKEN AD VIEW THE BEEF AD Anonymous deeds "The Man Who Gave" tells the tale of an anonymous benefactor who travels through Dubai's dusty roads in the intense heat to leave mysterious packages for the needy. Milkshake Dubai dramatises the idea that the really good deeds are normally the anonymous ones.VIEW THE SPOT Is it the weather for a superfruit Thirst might be stronger than you and demands to be quenched, no matter if something's up or if you're needed right now. Prioritize!Agency Lowe U.A.EVIEW THE SPOT Family values are importantIts not your man's faultA radio campaign for 4Men magazine. Women who seek relationship advice get the male perspective on problems. Directed and recorded at Sonart, Montreal and created by Y&R Dubai PLAY THE UNINTERESTED SPOT PLAY THE UNAPPRECIATED SPOT PLAY THE UNCOMMUNICATIVE SPOT Wash out your Dali Saatchi & Saatchi Dubai increase awareness of the fact that new Ariel Pro-zim 2 can remove even stains that are normally impossible to get rid of. VIEW OUTDOOR Welcome to zombieland Microsoft Xbox 360 via Y&R Dubai wanted to promote the latest version of Resident Evil game RE5. VIEW THE AZIZ AD VIEW THE JACKIE AD VIEW THE THABO AD Cars in disguise Car enthusiasts will spot their favourite car anywhere. Using this insight, Y&R Dubai came up with an execution that didn't talk to this audience. Instead we showed ads of feminine interest and the cars were well disguised in them. When the target audience spotted the cars, it affirmed that their Y chromosome was indeed healthy and they had no reason to worry about being drawn to these ads in the first place. VIEW THE LAMBORGHINI AD VIEW THE NISSAN AD VIEW THE MCLAREN AD Peel off stains Saatchi & Saatchi Dubai used the fashion pages in womens' magazines to show that tough stains no longer have to ruin a great outfit, thanks to new Ariel Pro-zim 2. VIEW THE AD Early warningsTBWARAAD Dubai highlighted the reverse parking feature via radio spots. PLAY THE TROLLEY SPOT PLAY THE LAMPPOST SPOT PLAY THE KID SPOT Screenwriting In the DUBAI FINANCIAL CRISIS 2009 thousands of cars were abandoned as expats lost their jobs and fled the country. Dubai law means if you can't repay your debts you're put in debtors jail. Saatchi & Saatchi Dubai wrote Metro messages on abandoned cars in Dubai as if people hadn't abandoned the country but were rather just using the Metro. VIEW CARS ONE OUTDOOR VIEW CARS TWO OUTDOOR VIEW CARS THREE OUTDOOR Guest judge: Shahir Zag, chief creative officer, Y&R MENA
GUEST JUDGE /BEST AD OF THE WEEK
UNITED ARAB EMIRATES
March 31, 2010 05:09 (Edited: February 17, 2023 05:19)
 This week's best spot isn't for beer. It's for bread. That's right, bread! Guy Mainwaring delivers a beautifully realized knockout for Warburton's. This is a profoundly silly yet strangely moving campaign. Neatly done. I can almost picture Hovis taking an urgent meeting with their agency. Old Spice follows up 'The man your man could smell like' with 'Matterhorn'. Well, let's just say this one smells considerably different. I have to mention Dos Equis. I love this work and although this is probably the 20th outing of The Most Interesting Man in the World, he's still got it. READ MORE Stuffed with brushes Y&R Dubai educate the target consumer on the benefit of using Colgate 360 degree Sonic Power toothbrush to achieve healthier & cleaner teeth. VIEW THE JERRY AD VIEW THE ELAINE AD VIEW THE GEORGE AD A tight rope for your teeth Johnson & Johnson is a champion of oral hygiene, but the general perception is that brushing your teeth is enough to prevent gum disease and tooth decay, even if it doesn't finish the job. They requested a leading print campaign from JWT Dubai that communicates the thorough cleansing action of the product, while leaving a nagging doubt in consumer’s minds about the effectiveness of brushing alone. VIEW THE COW AD VIEW THE CHICKEN AD VIEW THE SHEEP AD How many faces can you see? LG wanted to promote its mobile phone, Viewty Smart by highlighting the face detection feature in the camera. The camera detects 16 faces under any condition. It is a first for a camera in a mobile phone. The challenge for Y&R Dubai was in presenting Face Detection in a new light. VIEW THE PARTY AD VIEW THE PICNIC AD How much carbon can a polar bear? Neenah's reputation for specialty paper overshadows its sustainability initiatives. The task for Y&R Dubai is to convince individuals and companies that premium-quality paper should not come at the expense of the environment. VIEW THE POLAR BEAR AD VIEW THE REINDEER AD VIEW THE PELICAN AD Bad breath solved Y&R Dubai drive the freshness segment with Colgate Max Fresh. VIEW THE DATE AD VIEW THE DOG AD VIEW THE JOB AD Thrilling featureFreshly picked shirts In order to demonstrate Ariel with a touch of Downy's specially formulated fragrance of just washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles. While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing. VIEW OUTDOOR Sour pussSeat belt fashion THE CHALLENGE for Memac Ogilvy & Mather:Volvo was celebrating the 50 year anniversary of their 3 point seat belt and wanted to engage young people. Here in Dubai. VIEW OUTDOOR VIEW THE 60'S AD VIEW THE 70'S AD VIEW THE 80'S AD Incredible woundIt's a fine lineA hole new way to change things JWT Dubai dramatise the refreshing attribute of Polo Mints. VIEW THE ESKIMO AD VIEW THE POLAR BEAR AD VIEW THE SNOWBOARDER AD « First « Previous Next » Last » 13 of 15 |
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Its all about respecting family values in this spot created by Real Image Dubai.
