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Seen and noted
top creatives elevated to sainthood ... While we're talking about getting your work noticed ... here's some print work for Swiss Press - Young Creatives Competition, through Swiss agency Matter & Gretener. Click here to view this ad Guest comments for featured Samaritans spot "Doodle"
GUEST COMMENTS
January 10, 2007 10:59 (Edited: February 17, 2023 05:19)
 A bit of background from the director, Christian Bevilacqua: My animation team consisted of one 3d chap, one cell animator and two compositors. it was done in house at Therapy Films over a period of about 3 weeks. my aim was to create a peice that felt like it was going to cry at any moment, also to have a fragile and delicate feel to it. i tried to make the character feel a little defeated with his little huffs and puffs and the world around him built from all these little troubled doodles made for quite a nice visual style. it also became quite a fiddlely little number. you were talking hundreds of little images on screen making up shapes e.g. broken heart, the waters waves or the assembling stairs all made from these little moving images...it caused quite a headache for the animators. the music definately played a massive part in mood. sufjan (the musician) allowed us to have the music to use on the samaritans commercial. that was a masssssive bonus. Go to the main page or click here to view this spot Guest comments for featured GE spot "Samurai" A few words from THREE LEGGED LEGS, the directors on featured spot "Samurai". We loved BBDO's ambition from the beginning. We started drawing like maniacs, working through ideas for characters and locations. When it was time to jump into production, we decided that we wanted to keep things small and tight. After a couple days of thumb-nailing, we called our homie Chuck BB to come in and help us develop some badass visuals. His illustration is ridiculous. We brought in 2 other full time artists while enlisting the part time support of 4 interns at our peak. The days blew by. It was a great experience working side by side with such a talented and dedicated crew. Three months later, Samurai was finished. We mercilessly scrutinized every frame of this bad boy, while taking time to slip a little something into each shot for those who care to look close enough. If you're interested in seeing some of the preliminary production process, as well as the HD version of the finished piece, swing over to http://www.threeleggedlegs.com/work/samurai/ The first 10 people who find the hidden ninja in every shot get a limited edition Three Legged Legs tie; postage paid. Go to the main page or Click here to view this spot  Fallon London doing a good job of helping Skoda in the manufacture of "happy drivers". Click here to view this spot Saatchi & Saatchi London's new viral for Toyota's RAV4 It's time for the age-old line ... "don't try this at home folks" Click here to view this spot Funny stuff.  "The Winds of Change" from partners+napier, Rochester, NY and Park Pictures. One man delivering a 3 minute 30 sec corporate message from Kodak. Not the typical description of a successful viral ... but it works a treat. Click here to view this spot Chimp Returns For PG Tips... & Mother London Daniel Kleinman directs this new 2 minute spot for PG tips (tea). More info from Mother: Everyone remembers the PG Tips' chimps adverts they were some of the most popular of all time, starting in 1956 and running for almost 50 years In fact, the PG Tips chimps made it into the Guinness Book of Records as the longest running ad campaign ever. Favourites include Mr Shifter ('Do you know the piano's on my toe, dad?') and the Tour de France ('Avez vous un cuppa?'). However, the chimps retired in 2002 and now live in Wycross zoo in Leicestershire. This January, PG Tips will launch a series of four new adverts made by Mother to bring some of that Monkey Magic back to our screens - starring the comedian, Johnny Vegas as Al, and his quick-witted woolen sidekick, Monkey (voiced by Ben Miller). Al and Monkey will be bringing a little simian sparkle to PG Tips this year. The iconic comedy duo is set to have TVs biggest comeback since Noel Edmunds. You can see Monkey and Als reunion on www.pgtips.co.uk or watch ITV on Monday 8th January. Click here to view this spot  Hibbert Ralph Animation bringing the logo to life in Perfectly Composed. ... and who doesn't like Mendelssohn ?! Click here to view this spot New Ford work from Ogilvy London & Independent Films This one's from a few month's back, but it's just turned up here at bestads. Click here to view this spot More of the Anti-smoking campaign "Hooked" Here's the other "hooked" advert from Miles Calcraft Briginshaw Duffy & Another Film Company. Click here to view this spot The other Autotrader MTV Drink Drive spot from JWT UK JWT London & Gorgeous have produced two brilliant Drink Drive adverts for the holiday period. "Idiots" is on the main page, & here's "12 Days": Click here to view this spot ... and from Canada, this Drinking & driving PSA
January 10, 2007 07:01 (Edited: February 17, 2023 05:19)
Crispin Porter + Bogusky's Burger King work for the UK CP+B & Thomas Thomas Films' new advert "No Laughing Matter" for Burger King UK Click here to view this spot BBDO's new Fedex work, through Hungry Man. Here's a couple of spots from the new series for FedEx's sponsorship of the FedEx Cup - from BBDO New York. Click here to view "Hub"  Click here to view "Mannequin"  Another one for the "good work in a tough category" um category. A good listener, a comfortable sofa and a box of Kleenex is all you need to let it out... Click here to view this spot M&C London, shooting for a Scottish bank in New Zealand Some background from the post guys: The sheep were shot on a three-day shoot in Wellington, New Zealand. Sheep are hardly known for their ability to cooperate well, so extensive post production was required to get the sheep into the desired positions: almost every shot that contains more than one sheep has been achieved through compositing multiple passes. For example, the shot where the sheep exit the left-hand side elevator, but enter on right-hand side was not possible to shoot for real as the sheep would just follow each other, making two different travelling directions an impossibility. So the scene was created by shooting a split-screen: in the first shot the sheep were directed into the lift, in the second they were directed out of the lift. The two passes were then seamlessly combined in Flame by Absolutes Ben Robards, who was also on hand to supervise the shoot (and make friends with the sheep). The most complex shot within the spot is where a big group of sheep is entering Wellington train station through several doors. This shot comprises seven passes left to right to create a frame full of sheep. The shiny floor created an additional issue: shadows and reflections in each pass fall across neighbouring passes so these had to be separately combined to accurately create this complex light interaction. In addition, each of the passes was shot at different times of the morning, so Ben had to include yet more plates to create the illusion of a consistent exterior. Ben also used Flame to highlight the hero breakaway sheep with some subtle light rays and front/back frame defocusing. Ben spent a lot of time filling gaps by compositing in additional sheep on one occasion he had to use the same sheep twice (Margot his favourite of the bunch), but he disguised the duplication by grading her face black in the second instance. Ben found that the usual clean up work, such as painting out barriers, carried an extra dimension in this particular spot he had to paint out all the sheep poo from when they panicked on set. Baaaa. Click here to view this spot  From BBH London & Bailey's - the Lewis & Kelly series moves on. You may need to read some more info from the press release below. BBH Launch Baileys Digital Campaign Baileys are launching a new short film around the stars of the Baileys TV advertising campaign - LA based couple Lewis, Kelly and their friends who were first introduced in the Baileys Served Chilled campaign in October 2005. The film, which is the first episode of an online series directed by renowned LA director Paul Hunter, will launch on the 20th December on www.lewisandkelly.com and will be supported by online advertising. Baileys advertising has consistently focussed on the brands connections with good friends and loved ones. The Serve Chilled campaign shows just how much fun it is to chill together with Baileys at any time of the year. The series of films are designed to deepen familiarity and popularity of the Baileys gang through opening up the age old debate of the differences between men and women. Lewis, Kelly and their friends will be starring in the series which will also run on several content sites, including YouTube. There is then a bespoke website developed in collaboration with Agency Republic, which has been produced specifically for the characters where consumers can get to know all of them a bit better www. LewisandKelly.com The first film titled CHRISTMAS PAST, CHRISTMAS PRESENT: Its Christmas time at Lewis & Kellys and all their friends are invited, including Kellys quirky uncle. As we see them opening their presents around the Christmas tree we get a bit of an insight into just how differently men and women cope with the festive season. Further films in the series will be launching throughout the year. The films were produced by BBH content team led by Mark Boyd who said: "We're really proud of taking Lewis and Kelly into the online world - and are looking forward to releasing the series of films over the course of next year" Click here to view this spot  Here's more from DDB Paris (apart from the TV & Ambient work featuring on the main pages!) Click here to view this spot From Almap BBDO & Lux Filmes BrazilGuest comments for featured HSBC spot "Family Member" A few words from the Laurence Quinn, JWT London, copywriter on the featured HSBC spot: "Like the way a magician never reveals his tricks, we probably shouldnt be telling you how this was shot. But Im sure you can keep a secret. The exteriors were filmed in Hong Kong and the interiors in a studio in LA. The dog, Harley was fantastic, we're expecting her to be a big star." Go to the MAIN PAGE or Click here to view this spot new from CLM BBDO & Wanda Productions Manix condoms .... could spell disaster. Description ------------------------------------ this film of 1'30 was shown just once at night on french tv Click here to view this spot New Motorola work from Mother London Motorola & Mother. Description ------------------------------------ " ... a phone to help eliminate aids ..." Click here to view this spot More Nice work from Lowe Mexico Graffiti BBDO & Saga Film's look at Christmas. Creative Commentary ------------------------------------ The film was shot in ONE DAY and ONE NIGHT, sometimes with real people (non-extras) around. Imagine the reactions :) Click here to view this spot  Nike's new work "Embrace the exotic". Link ------------------------------------ Click here to view this spot  Never let the absence of talent get in the way. Description ------------------------------------ Vh1 Celebreality Summer promos Creative Commentary ------------------------------------ In an innovative way to promote their summer lifestyle and music programmes, VH1 features a series of 5 films that capture the daily routine of a mannequin who, like other rich and famous young celebrities, doesnt let her lack of talent or vacuousness get in the way of her fabulous and sometimes controversial lifestyle. Click here to view this spot @radical.media & Leo Burnett Sydney's Tiger Beer work Leo Burnett Sydney's series for Tiger Beer ... "Unravel the secret" ... is now complete. Click here to view "Asia" Click here to view "London" Click here to view "Paris" Click here to view "New York" http://unravelthesecret.com Y&R's spot for the international Aids Day campaign Here's the Aids prevention spot from Y&R New York & Harvest Films. We've featured most of the otheres right here on the news page, but this one has only just arrived on the bestads desk. Click here to view this spot Rebolucion on a roll. You may notice that two of the six spots on the main page this week are from Argentinian production company Rebolucion. Well .... here's some more: Click here to view this spot BBDO West ... new California Lottery work Anonymous Content director Malcolm Venville doing nice stuff for the California Lottery. Click here to view this spot BBDO West ... Keeping California beautiful"Hunting Season" ... new XBox work from @radical.media From Passion pictures & 72andSunny, Los Angeles. Description ------------------------------------ The latest addition to a multimedia campaign on the theme of sharing for the launch of Microsoft's Zune which has a wireless facility for sharing songs, photographs and files. Creative Commentary ------------------------------------ SSSR used a mixture of physical models, 2D drawn and computer animation in the spot which was composited using After FX. Click here to view this spot Some more large scale human endeavour Leg, Paris, & Wanda are building bridges for their client Vinci. Large scale stuff. Click here to view this spot Guest comments for featured Nissan spot "QASHQAI Car Games"
GUEST COMMENTS
December 13, 2006 11:33 (Edited: February 17, 2023 05:19)
 A few words from the creatives, Adam & Saunby, TBWA. London. " It was cool for us to be involved right at the birth of this amazing sport, it's truly amazing what those guys can do in cars. Dragonfly the Japanese team let us ride in the back during a practise run, it was a moment that Saunby especially will cherish for the rest of his life" Click here to view this spot bestads Global Awards - November
AWARD NEWS
December 13, 2006 11:25 (Edited: February 17, 2023 05:19)
 A bit of background to this months award: TV: November's TV work didn't seem to have any one spot that captured the Jury's imagination. Unlike the last couple of months where Sony Bravia "Paint" & "Flasbeer" stood out from the bunch, there was no clear favourite this month. As usual, there were a few ads that polarised the jury (eg. Zune "Eyes" & the "Borat" promo were either loved or not), and the winners were separated by just a couple of points over the totals from 11 judges. PRINT / OUTDOOR: The print & outdoor work has once again not scored particularly well. It looks like CDs / Judges worldwide are looking for more than what's currently out there. However, there were a few that stood out from the rest. CLICK HERE « First « Previous Next » Last » 1406 of 1429 |
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