Seen and notedNew Best Buy work from Zig Inc CanadaAmusing new work from Zig Inc Executive Creative Director: Lorraine Tao, Elspeth Lynn Assoc Creative Director: Jonathon Careless Art Director: Mark Puchala Copywriter: Michael Clowater Agency Producer: Sharon Nelson Director: David Hicks Prodn Co: Partners Film Co. The 'Every k over is a killer' anti-speed campaign produced by BCM for Qld Transport initially launched in 2001. The latest execution in this long term campaign is a follow up to two commercials released earlier this year . It shows the long term effects that a road crash has had on the various people depicted in those ads. Agency: BCM Creative Director: Greville Patterson Art Director: John Summerville Copywriter: Jeff Smith & Deb Enright Post Production: Cutting Edge. New work for Bell throlugh ReThinkJust your typical night at the reindeer bar Agency: Rethink Canada Executive Creative Director: Chris Staples and Ian Grais Creative Director: Rob Tarry Creative Director: Tony Hird Agency Producer: Laura Rioux Director: Nathaniel Akin Prodn Co: Global Mechanic Man's new best friend ... digital TV Agency: fhv bbdo amsterdam Executive Creative Director: Rohan Young Art Director: Michel van Duyvenbode Copywriter: Wanda van Damme Agency Producer: Miranda Nell Director: Dimitri Karakatsanis Götz film A few words about the new Jockey spot
GUEST COMMENTS
December 15, 2005 06:36 (Edited: February 17, 2023 05:19)
a few words about the new Jockey spot from Peter Grasse / Curious Film Jay (Furby) is the Peter North of Advertising. It was great to work with him and glad to know that this spot won them some new business the ultimate result. CURIOUS has since switched our unders and Deez Nutz is now mighty happy! New Vodafone work through KaspenNewest Sweet Shop director, Michael Wong shoots loose in Prague This Christmas giant red numbers will blow like tumbleweed through snowy streets, cluttering subways, causing havoc with the traffic, and setting the dogs to bark. At least thats the way it looks in Michael Wongs refreshing new Vodafone Oskar commercials made with leading Czech agency Kaspen. ... and the print work for "Halloween"
GUEST COMMENTS
December 15, 2005 06:13 (Edited: February 17, 2023 05:19)
Guest comments for this week's featured spot "Halloween"
GUEST COMMENTS
December 15, 2005 06:01 (Edited: February 17, 2023 05:19)
A few words about "Halloween" from the creatives, Claudia Southgate & Verity Fenner, BBH, London: The script was written to be presented as a tactical Halloween advert 3 weeks before Halloween. There was really never going to be any budget so realistically we knew it would have to be shot and produced for as little money as possible. Not an easy task when you are trying to imitate a scene from a slick American horror movie. For this reason, It was filmed in the wonderfully American state of Surrey in South West London. Shot over two days and two nights by Elliot Lester, the film was brought to life by Elliot's enthusiasm and the extreme generosity of Bare productions. Styling cues were taken from American horror films and old camera lenses were used to create a slightly retro horror film look. The intruder's face was made from prosthetics glued to the poor guy's face to resemble cold meats. We wanted to think of something original for him, not just another green faced zombie in torn clothes. The ad features a gorgeous girl who whilst house sitting on the night of Halloween is preyed upon by an horrific intruder. Music was composed to picture by Lawrence Oakley at Inter Angel Music Publishers Ltd. The campaign message is as always "THE LYNX EFFECT." A survey of international CDs reveals .....
CREATIVE VIEWOINT
December 15, 2005 05:16 (Edited: February 17, 2023 05:19)
We contacted over 150 creative directors worldwide & asked them these questions about awards: When youre hiring creatives ... Do you look to see what awards theyve won? Which awards do you pay attention to? Which awards do you pay NO attention to? Any other comments about awards? Over half of them responded (thanks everyone) & we've gleaned some very interesting information: Do you look to see what awards theyve won? Mostly YES. CDs do look at awards, but with loads of provisos. e.g. " ... but I'm more concerned over whether they should have won rather than that they did..." "... BUT, the work is more important than anything. So if they won for something I don't like, the award means nothing to me." "... depends on the position I'm trying to fill. awards become more important as the expected pay level increases. though in general, the reel and folio is all i'm interested in ... " "... but book and personality are more important than awards." Which awards do you pay attention to? This was a very unified response. Around 90% of CDs said D&AD, Cannes & One Show. And the very relevant comment "but practically nobody looking for work has won at these". Beyond that a smattering of Clios and a few local awards for smaller (non-international) agencies. Which awards do you pay NO attention to? Again a quite unified response: New York Festival & London International were singled out, with a few other strong themes coming through: "the rest" and ... "and all the other crap new ones that seem to crop up every year". I'm sure this CD meant to add "excluding the bestadsonTV awards of course". Any other comments about awards? A few samples from around the world. Porky Hefer, Lowe Bull South Africa: too much emphasis has been placed on them and is resulting in a lot of derivative work which has no effect in the local markets, also seems if you put in a fancy director you win a fancy piece of metal, hence the dominance of the us and uk in big international tv award ceremonies, giving the smaller nations fuck all chance. Stupid. I hate awards but it is something we are forced into. David Alberts. Grey London: No I don't look at awards at all. I look at their book.. I am looking for ideas that I find interesting, that fit in with our thinking rather than a list of credits. Awards are brilliant, they are wonderful benchmarks, learning tools and inspiration but by their very nature are executions voted for by a committee. We are paid by clients to create long term ideas and that is sometimes harder to judge in an Award show. In the same way I would happily hire people based on ideas that were never made rather than an average idea that's been finished. Murray White, Springer & Jacoby, Amsterdam: ... these awards (though most, really) are becoming increasingly more expensive to enter and consequently becoming the territory of larger network creatives with large awards entry budgets. for this reason, some smaller agency creatives are simply not able to make their work eligible for the same amount of awards. i keep this in consideration always. awards can be great - a crutch keeping us insecure creative types away from the psychiatrist's couch. the important thing is that creatives not critique their own work based on what awards judges think. clients have wants and needs and at the end of the day we provide a service to them. great creative is ultimately what we all strive for, but it must achieve results. young creatives can often lose perspective on this with the prospect of awards looming large in the foreground. Toby Talbot, Saatchi & Saatchi NZ: Awards are a great distraction from the hum-drum nature of what we do: ads, ads and more ads. But lets not lose our sense of perspective here. No one gives a fuck about advertising awards apart from advertising people. Too many young people coming into the industry are being encouraged to become shallow awards junkies (or Cannes-oraks as I call them). The next generation need to be taught to truly think outside the square, not inside a well-thumbed D&AD annual. Julian Vizard, St Luke's, London: No I don't take any notice of peoples Awards when hiring people. A great book is important of course but the person has to be great also. If they have a stack of awards but they're an A hole we'd rather they work elsewhere. St.Lukes had a policy of ignoring awards for many years and has only recently started entering them. The reason being our creatives felt they needed them for their careers, and they are useful for visa applications if you want to work overseas etc. I respect D & AD as it's a charity that does a lot for students, which I believe is also the case with AWARD. Terrence Tan, DDB Singapore: Winning new business & pitches is of utmost importance for any creative director. Winning creative awards is a GIVEN. Paul Catmur, DDB NZ: There is far too much stress placed on awards. We should concentrate on doing the best ads we can for our clients not at how we can fool an awards jury. An agency should be judged by its clients, its people and its reel, not its position on a chart. Jay Furby, Arnold Australia: HEY DID YOU LIKE THE JOCKEY BALLS AD.....?????? Who logs on to bestads?
FROM BESTADSONTV
December 14, 2005 02:32 (Edited: February 17, 2023 05:19)
This is who logs on ... but if we've forgotten to include your agency / production company/ post house/ whatever / please contact us & we'll add you to the list. beamo@bestadsontv.com .V. (DDB group) Paris 12:20 180 / TBWA S.F. 180 Amsterdam 2am Films 30 sec films 303 4 creative 4 stroke TV 72 and sunny 8 Commercials Academy Acne film Adworks advertising advantage AGENCY.COM AHT Aimaq Rapp Stolle Germany AJF Partnership Amalgamated NY AMV BBDO London animagrafx Anonymous Content Another film company AP McCann Arnold Worldwide Boston Arnold NY Arnold Sydney Attik SF Babyfoot Backyard bacon cph - Copenhagen Badjar Barnes Adsvertising Barrenjoey Films Bartle Bogle Hegarty Bartle Bogle Hegarty NY Bates asia Bates France Bates / Red Cell, Oslo Bates Brasil bates norway Bates Singapore Bates UK Batey Kazoo BBDO NY BBDO Atlanta BBDO Canada BBDO Chicago BBDO Duesseldorf BBDO-Guerrero Ortega Philippines BBDO Minneapolis BBDO West SF BBDO Singapore BBDO, Toronto BCM BDDP & Fils, Paris BDH / TBWA behind the line BELGIOVANE WILLIAMS MACKAY Berlin Cameron/Red Cell - New York BETC EURO RSCG france bikini films Biscuit Filmworks Bistro Films Black Cat films Blacksheep Blink Productions BJL Adv UK Blue Sky Films Blue Worldwide NY BMF BMP DDB UK Bob industries BOS Canada Boxer films Bozell & Jacobs Omaha Bozell NY brave films Bristow Prentice Lambaart Budd Brown Entertainment canada Butler, Shine, Stern & Partners Campaign Palace / Red Cell Campbell-Ewald LA Campbell-Ewald Warren Campbell Doyle Dye UK Campbell Mithun cannes lions Capitol Productions caravan pictures Carmichael Lynch Minneapolis Catfish films Caviar Brussels Cayenne Amsterdam centrifuge films Channel 4 creative UK CHE Cheetham Bell J. Walter Thompson Cherub Pictures Cine international Clarity Coverdale Fury Clemenger BBDO Syd CLEMENGER BBDO (WELLINGTON Clemenger BBDO Adelaide Clemenger BBDO Melb Clemmow Hornby Inge UK Cliff Freeman & Partners - New York CLM BBDO France CLM BBDO, Issy-les-Moulineaux cobblestone films Germany Cobblestone Pictures COD (CreativeOnDemand) USA colby and partners Santa Monica Cole & Weber/Red Cell Seattle,Portland Colenso BBDO NZ Colle+McVoy Conill Adv NY conseil publicis france Celsius films corcoise films india Cramer-Krasselt Chicago Cramer-Krasselt Co. - Milwaukee Cranbrook cre@ive design advertising NZ Creature seattle Crispin Porter + Bogusky Cuba adv UK Culture films Cummins & partners Curious Films Curious Pictures Curtis Jones & Brown Cutting Edge CZAR Films D&AD David And Goliath - Los Angeles DDB Seattle DDB New York ddb amsterdam DDB Berlin DDB Brisbane DDB Chicago DDB Dallas DDB France DDB Hong Kong DDB London DDB Melbourne DDB New Zealand DDB Philippines DDB San Francisco DDB Singaore DDB Sydney DDB, Vancouver De Pasquale Delaney Lund Knox Warren UK Dentsu BLD Europe Belgium Dentsu Thailand Dentsu Y&R Deutsch L.A. Deutsch, New York Dewey Horton DFGW london Diferencia Spain DiMassimo Brand Advertising DLKW london DNA FILMS DOLL Films Doner Canada Doner Detroit Downtown Partners Dragonslayer Duval Guillaume Egg Films Elsewhere films Enjoy scher lafarge France Epoch Films Euro RSCG Beeley Callan Euro RSCG Brisbane EURO RSCG London EURO RSCG New York EURO RSCG Sydney Europe McCann Exile Films EXIT FILMS F/Nazca Saatchi & Saatchi, Sao Paulo Fallon Minneapolis Fallon - New York Fallon London UK Fame FCB NZ FCB Argentina FCB Canada FCB Chigago FCB Melb FCB NY FCB Seattle Film Construction Film Graphics Fin Design + Effects Flux animation flying fish FNL Sydney Foodchain Films Frank Advertising frieze films Fuel-depot gang films Paris Go Film Gatecrasher Generator NZ Geo Patterson Partners George Glue Society Goodby Silverstein & Partners GoodgollVendramin Goodoil Films gorgeous UK Great Guns Ltd Great Southern Films Grey Germany Grey London Grey Melbourne Grey N.Y. Grey Norway Grey NZ Grey Sydney GSD&M (USA) HAMMOND & THACKERAY HANraHAN Harvest Films Hasan & partners HHCL / Red Cell, London Hill Holliday - San Francisco Hill, Holliday Boston hungryman Good films inc IDEAWORKS Iloura Independent Films UK Jaab - Singapore John Bevins Joe public Sth Africa JWT NY JWT London JWT Syd JWT France JWT NZ JWT Hong Kong JWT India JWT L.A. jwt melb jwt toronto juice-media Junior Just Ideas South africa kessels kramer Netherlands krishna smiles flowers bloom KWP Large Lava Communications LEAGAS DELANEY UK Leo Burnett Syd Leo Burnett / Toronto Leo Burnett Chicago Leo Burnett HK Leo Burnett India Leo Burnett london UK LEO BURNETT Melb Leo Burnett Singapore Leo Burnett, Bangkok les producers les télécréateurs LG & F, Bruxelles Linc Lithium pictures LOUD Louis XIV DDB Paris France Love Communications lovo films belgium Lowe London Lowe - New York LOWE NZ Lowe Bull south africa LOWE HUNT Lowe Roche Canada Luscious International M&C London UK M + C SAATCHI MELBOURNE M&C Saatchi NY M&C NZ M + C SAATCHI Syd M&C Saatchi Singapore MacLaren McCann Canada Inc. Marketforce Marmalade Martin/Williams Advertising Minneapolis MCBD UK McCann-Erickson Detroit McCann-Erickson New York McCann-Erickson Syd McCann Bris McCann Erickson Netherlands McCANN ERICKSON MELBOURNE McCann Erickson S.F. McCann Erickson UK McCann India mccann germany Mcgarry Bowen McKinney USA Media Foundry Merkley + Partners - New York Miles Calcraft Briginshaw Duffy, London MJZ MOBY PICTURES Modernista! MORRIS JOHNSTON WALPOLE HAKUHODO Mother - New York Mother London Motion Pictures motion theory Moxie Pictures MTC New Zealand Mustoe Merriman Herring Levy UK MWO UK naked communications neo indonesia Net#Work BBDO Johannesburg Newhaven Communications. Edinburgh notorious pictures NYLON FILMS O&M Chicago O&M Hong Kong O&M LA O&M London OASIS FILMS Oddfellows Ogilvy & Mather Chicago Ogilvy & Mather - New York ogilvy norway Oil Original film Omaha pictures pacific rim films Palmer Jarvis DDB partizan UK partizan USA passion pictures UK Patterson & Partners Adcafe peach ads PEEPSHOW performance partners Phenomena thailand Picture tree Sth Africa Playroom NYC Plaza films Plump films PRODIGY Red tree productions Publicis New York Publicis Seattle Publicis & Hal Riney S.F. Publicis Canada Inc Publicis Conseil Paris Publicis HK Publicis Mojo Syd Publicis Mojo, New Zealand PUBLICIS MOJO MELB Publicis Seattle PUBLICIS UK Publicis, Milan Quad london RADICAL MEDIA radke films Red Cherry Adv Sth Africa Resource LA rascal films NY Red Cherry Adv Red Rocks Advertising RENEGADE FILMS Republic films Resource la result ddb Netherlands Rethink Rhino fx RKCR/ Y&R Room 8 Roaring tiger films RSA Films RUBICON FILMS Rubin Postaer and Associates S.C.P.F. , Barcelona Saatchi & Saatchi L.A. Saatchi & saatchi Sydney SAATCHI & SAATCHI NewZealand saatchi & saatchi london Saatchi & Saatchi N.Y. Saatchi & Saatchi Singapore Saatchi & Saatchi South Africa Salt Film SAMUELSON TALBOT Sedgwick Road Seattle Serious pictures uk Silverscreen Singleton O & M Sydney Singleton O & M Melbourne SINGLETON O&M New Zealand Smart Smoke creative Smuggler Soul Adv London Spinach SPROWLES FILMS Sputnik Agency St Luke's London Spy Films Stink Streetlight Films UK Streetlight Films Australia sugar NZ syndicate films TANK FILMS TAXI Films TAXI canada TBWA London TBWA /Chiat/day LA TBWA HK Ltd. TBWA Berlin TBWA Brussells TBWA Chiat-Day Los Angeles TBWA Chiat-Day N.Y. TBWA Chiat-Day S.F. TBWA Hunt Lascaris Sth Africa TBWA Italy TBWA London TBWA PARIS TBWA Singapore TBWA Vancouver Terraplane Sth Africa the Arnell Group The Bridge Adv Glasgow The Campaign Palace Sydney the faith agency The Kaplan Thaler Group New York The Leith Agency UK The Martin Agency USA the money shot The Moult Agency The New RO The Nice Agency The One Centre The Partners Brisbane the pound the Sponge Agency The Surgery The Sweet Shop THE SYDNEY FILM Co. The TakeAway Therapy films Thomas thomas films tomboy films tool of north america Topix tribal ddb amsterdam Turnpike films U.F.O. Uncle Untitled URSA VCD velocity films Johannesburg Villains Vinten Browning Viral factory visionary pictures Vitro Robertson - San Diego USA W+K Amsterdam Weiden + Kennedy N.Y. Wieden + Kennedy Portland Wieden + Kennedy London Walsh Trott Chick Smith, London WCRS London WHYBIN TBWA Syd WHYBIN TBWA NZ Whybin TBWA melb Wilson Everard window productions WRC Auckland Wunderman Y&R Brazil Y&R Chicago Y&R Irvine Y&R Melb Y&R New York Y&R Melb Y&R New Zealand Y&R Syd Y&R Toronto ZIG Canada ZOO Canberra ZOOM Film Nothing new under the sun
ASIA
December 14, 2005 00:37 (Edited: February 17, 2023 05:19)
This is a bit too similar to our featured spot "pavement" But this one is out of the Philipines and went to air in Jan 2005. To view the spot click .... HERE There's some follow up PRINT work now featuring in the "latest print ads" as well. Following the departure of David Droga ....
PEOPLE
December 10, 2005 01:08 (Edited: February 17, 2023 05:19)
OLIVIER ALTMANN TAKES ON NEW INTERNATIONAL ROLE PRESS RELEASE Paris, 8th December 2005 - Following the departure of David Droga, the former Worldwide Chief Creative Officer of the Publicis network and with the recent acclamation of Publicis Conseil, Paris taking second place in the European Agency of the Year rankings at the Eurobest Awards 2005, Olivier Altmann takes a step up. Olivier Altmann, Co-President and Executive Creative Director of Publicis Conseil, the central French agency has been promoted to Chairman of the Worldwide Creative Board of the Publicis network. Based at Maurice Levys (Chairman & Chief Executive Officer of the Publicis Groupe) flagship headquarters, Altmanns role will be to continue building a strong commitment to creativity throughout the network. Alongside his existing position, he will act as a central Creative Director for key clients, helping the network to implement a new holistic approach to creativity. Olivier Altmann comments on the challenge ahead: Im very honoured that Maurice Levys nomination was supported by David Droga and approved by the rest of the board. Having their confidence in me means a great deal. David did such a great job at not only inspiring us, but equally at providing a strong management and creative structure thats committed to creativity. My position will be to continue on the well-established path, using our belief Fortune Favours the Brave, helping everyone deliver their best, as best I can. After being CEO at his own agency, BDDP & Fils, Altmann joined the Publicis Groupe in March 2004 as a member of the Worldwide Creative Board. Working alongside his partner, Christophe Lambert (President of Publicis Conseil), the transformation of the French agency has been apparent. Scooping up the Outdoor Grand Prix and Print Gold for the Wonderbra campaign last week at Eurobest 2005, along with silver and bronze awards in both TV and print campaigns for Club Med and Renault. Epica 2005 also awarded the Wonderbra campaign as the best in its category. Cannes Lions 2005 awarded Bronze Lions to Club Med and the much acclaimed spot Tokyo for Sagem, that saw success at the Clios, D&AD, Epica 2004, New York Festivals and the LIAA. Cresta 2005 named Publicis Conseil the Tops in its shortlists, with 13 finalists in TV and Print, finally winning 2 TV awards for Renault and SFR. The Gunn Report 2005 have also spotted Altmanns agency, commenting: Publicis Conseil, Paris (with 3 selections on The Showreel of The Year 2005) is undergoing a renaissance as a true creative flagship office. Olivier Altmann commented: The really great thing about this Creative Board is simply that every Creative Director is on the same mission, supporting one another as opposed to competing for business. Most of them are now friends so when it comes to judging work, theres no politics between us. One of our next challenges will not only be about raising the creative bar but being able to re-invent the way we work with our clients in order to deliver more than just big ads, but big ideas. In this month's Australian CREATIVE ...
AUSTRALIA
December 10, 2005 00:48 (Edited: February 17, 2023 05:19)
Creative mafia? Award shows are always controversial, and this year's round of Australian award shows didn't disappoint. Is there work that should have won, but didn't? Why didn't the work that won locally do nearly so well internationally? Is there a "creative mafia" controlling who wins what? "The same bunch of people are winning. It's a big, self-serving club, but it's big enough that people can actually benefit from it so that it can support itself and self-propagate. Admission to that club is very difficult. I'd hate to be a creative that was part of an agency that was not well thought of, that was doing good work," says one observer at a Sydney production company, questioning why the winners of local awards were very different to those awarded by international judging panels. "In terms of the work, it was made abundantly clear at Cannes this year that regardless of how wonderful we really think we are down here in Australia, if it isn't good enough, it isn't good enough," says Geoff Clow, executive director at Emerald City. Agree or disagree? Write to creative@yaffa.com.au . For the full story, see this month's Australian CREATIVE. Art director gets WHACKED.The third installment in the popular series for Hahn Premium LigPaul Middleditch, Plaza Films, completes the third in the series for Hahn Premium Light Agency:Clemenger BBDO Sydney Art Director: Barry Baker / Pic Andrews Copywriter: Chris Pearce Creative Director: Danny Searle Director: Paul middleditch Exec Agency Producer: Roy De Giorgio ESPN's new work through W+K NY & Anonymous ContentNice idea, nicely executed, nice line, nice straegy ... nice spot. Pity we couldn't find a copy So we're in China. it's all very ... chinese. The taxi driver starts to sing along to a country & western song on the radio ... called "Houston". Then a bus pulls alongside & there's a huge sports ad on the side of the bus ... "Houston". Then the line: Without sports, the world would be a bigger place. ESPN "Houston". ECD: Todd Waterbury, Kevin Proudfoot Copywriter: Lisa Topol Art Director: Robert Rasmussen, Alan Buchanan Production Company: Anonymous Content Director: Robert Logevall Hitting out at child prostitutionCGCOM ( Rio de janeiro-Brasil) & TV Globo's social campaign "For Sale" compares the sale of homes, motor bikes & launches to the sale of children. Agency: CGCOM ( Rio de janeiro-Brasil) Agency Producer: Jodaf Mixer Art Director: Bruno Di Celio Copywriter: Fernando Conde Creative Director: Marcos Pedrosa Director: Bruno Murtinho Production Company: Tv Globo New Mercedes Work from Merkley and Partners & HSIMerkley and Partners called on the artists at rhinofx to deliver a little holiday magic. Production Company: H.S.I. Productions/ LA Director: Arni and Kinski DP: Don Davis EP: Ellen Jacobson Head of Production: Michael McQuhae Producer: Elizabeth Amaral Agency: Merkley & Partners- NY ECD(s)/ Partners: Andy Hirsh, Randy Saitta ACD: Chris Landi Agency Producer: Misha Louy Director of Broadcast Production: Gary Grossman Editorial: Version 2/ NY Editor: Micah Scarpelli Producer: Linda Rafoos Post/Effects: rhinofx/ NY Partner/ Managing Director: Rick Wagonheim VFX Supervisor/ CD/ Partner: Vico Sharabani CG Supervisor/ CD: Natasha Saenko Lead Inferno Artist: Ronen Sharabani Inferno Artist: Susanne Scharping Senior EP: Camille Geier Producer: Linda Gallagher New Ikea work through Hasan & Partnerswarning .... meaningless unless you watch ABC TV AUSTRALIAIf you DO happen to watch the ABC (Oz), this is good: From Host & the Glue Society. This new brand spot for the Australian Broadcasting Corporation (ABC) portrays a broad spectrum of Australians in a number of everyday scenarios mimicking catch phrases from well-known ABC television programs. The idea borrows some of the best-known catchphrases from the ABC and demonstrates how much they have infiltrated everyday Australian life. It encourages viewers to recognise that despite their first assumptions, the ABC has a much larger influence on their lives than they give it credit for. To view the spot click .... HERE Guest comments for this week's featured spot "Time"
GUEST COMMENTS
December 08, 2005 07:40 (Edited: February 17, 2023 05:19)
... a few words about the BMW ad Time from Avi Pinchevsky, TBWA Hunt Lascaris, South Africa, one of the creatives on this spot The process started In late June and the task at hand was to re-launch the BMW second hand Approved Used dealerships under the new name Premium Selection. BMW second hand cars undergo such stringent testing, that a previously owned car is as good as new by the time it reaches the showroom floor (again), making the passage of time and the cars history irrelevant. This pushed the creative team to explore the elastic nature of time and the theories that surround it. Scientists such as Stephen Hawking have long claimed that time is entirely man-made, and the creative team thought that since BMW cars were entirely unaffected by time, they would provide the perfect example. The agency then involved Professor Hawking in the process and received his comments, advice and finally, nod of approval. The ad was filmed over two nights in Cape Town, and it shows a man walking up and down a street, experiencing three different tenses- past, future and present, while discussing Stephen Hawkings theory. Things around him change depending on the tense hes in, yet the car stays exactly the same. Kim Geldenhuys of Egg Films directed the ad and it was written by Avi Pinchesvky, Brent Singer, Camilla Herberstein and Sandra De Witt. A closer look at Belgian agency Duval GuillaumeFollowing on from "Human Ball" featured on the latest ads page this week, we thought we'd have a closer look at some more good recent work from Duval Guillaume Firstly, a commercial supporting the law forbidding the sale of tobacco to under 16s. To view the spot & credits click .... HERE ... and one for the Mime festival: To view the spot & credits click .... HERE and then there's this one: To view the spot & credits click .... HERE Guest comments for this week's featured spot "Pavement"
GUEST COMMENTS
December 08, 2005 06:09 (Edited: February 17, 2023 05:19)
A few words from Leighton Dyer, Publicis Mojo New Zealand, one of the creatives on this week's featured spot "Pavement" The ad features a child who lives on the street in an animated chalk-drawing world and his fantasy of Christmas. Rangi Ngamoki - star of Oscar nominated Taika Cohen's 'Two Cars, One Night' plays the part of the child and the cameo voice-over is provided by Sam Neil. Young Rangi Ngamoki was such a funny lad to work with. Between takes he'd demonstrate in graphic detail the wrestling moves he wanted to perform on me. Moves he'd learnt the week before by Stone Cold Steve Austin. Directors Si & Ad from Academy Films in London - celebrated creatives who've done music videos for top acts around the world - flew out to New Zealand for the filming. The short piece of film is an adaptation of a promo they directed in London called 'Street Dreams'. We (nick, nigel and myself) then wrote a script which complimented their beautiful work. And a "slam poet" in London then adapted our script further to give it more a of rhythmic beat. The campaign message is "We're on a Mission to bring Christmas to every Auckland Child". Christmas is just a fantasy for many children. We wanted to show just how far from reality it can be. guest comments for this week's featured spot "Impossible dream"
GUEST COMMENTS
December 08, 2005 03:55 (Edited: February 17, 2023 05:19)
A few words from Sean Thompson, W+K, London, one of the creatives on "Impossible Dream" The Impossible Dream started about ten months ago, when it was presented to Honda. The thinking behind the idea was to present Honda's philosophy of the Power of Dreams, which means quite simply: to make dreams happen. The ad was filmed and produced in seven countries; New Zealand, Brazil, Argentina, Japan, Spain, The Czech Republic and the UK. It features thirteen classic Honda vehicles, each one specifically chosen for its impossible dream. (For example The Honda Cub's dream was to build a bike that would fundamentally change the image of biking forever. And the powerboat's dream was to build the world's first environmentally friendly four-stroke outboard engine.) The vehicles had to be shipped from all over the world to the locations.Most of them were priceless museum pieces from The Honda Collection Hall in Japan. Some location facts: The Honda RA272 Formula 1 hadn't been driven on an oval track since it won the Mexico Grand Prix in 1965. Mike Hailwood's 2RC143 TT bike hadn't been ridden on a road since it won the Isle of Man TT in 1961. And no balloon had ever been flown in that part of New Zealand's Southern Alps before. The ad is supported by press and thepowerofdreams.com where you can delve a lot deeper into the vehicle's impossible dreams. It was directed by Ivan Zacharias at Stink and written by Sean Thompson, Chris Groom, Kim Papworth and Tony Davidson. Anonymous comments ... our policyOur current policy is that we don't post anonymous negative comments If you want to slam something, that's fine by us, but you have to say who you are. The reasoning behind this: If you've done a mountain of brilliant work & you want to be critical of others that'll carry more weight than a scathing comment from an obscure creative. Also there's a million blogs that serve that purpose. beamo. another in the series of SFR spots from Publicis ConseilFollowing on from previously featured SFR work, our heroes are now on the loose with new generation mobile phones To view the spot click .... HERE From Smart Inc ... new underworks spot.PSA / Charity work from McCanns BrisbaneThe music of LAMB (the band, not the beast) features in this sensitive spot for the Hear & say Centre To view the spot click .... HERE We're having a bit of a week for PSA/ Charity workWin a house!
WORTH A LOOK
December 01, 2005 08:25 (Edited: February 17, 2023 05:19)
A true story from New Zealand.Republik ... under-exposedTaking a bit of a look at work from NZ agency Republik Peugeot "Love" Agency: Republik Communications Creative Director: Glenn Jameson Copywriter: Glenn Jameson Agency Producer: Glenn Jameson Assistant Producer: Rachel Trillo Production Company: Silverscreen Director: David Rittey Producer: Larisa Tiffin phew ... Glenn Jameson must keep busy. (Glenn got back to us with ... 'I did have help on this. Olivia Pierson was the co-writer, Ravi Eshwar came up with the idea for the "Love" animation and Ian Watson suited it nice') To view the spot click .... HERE Coca Cola - Nelson Mandela Invitational Charity GolfAn uplifting TV spot currently airing in South Africa to create awareness of the Nelson Mandela Charity Golf Tournament, which raises funds for underprivelaged kids. Agency: Chemistry Art Director: Sean Van Rensburg Copywriter: Stuart McCreadie Production Company: Pistoleros Films Director: Roy Zetisky Producer: Warren Meltz Grey Toronto teams up with Blink for this new 3M spotThis dark and stylish spot shows a young man successfully protecting his coveted sandwich with the aid of 3M's double-sided tape. Grey Worldwide, Toronto Creative Director: Rick Kemp Art Director: Gerald Shoenhoff Copywriter: Ron MacDonald Agency Producer: Camielle Clarke Prodn Co: Blink Pictures Director: Manuel Garcia Neves Executive Producer: Derek Sewell New Ad Council spot "Matchsticks" ... Simple. Effective.The things you can do with matchsticks! Agency: FCB - Irvine Executive Creative Director: Erich Funke Copywriter: Ray Connolly Art Director: Pooja Wadhawan Agency Producer: Dan Reilly Production Company: Bermuda Shorts guest comments for featured spot "tale of two quitters"From Ben Gregor, director on "A tale of two Quitters": "Shooting in prague, we got to build really good sets. They have an amazing tradition of set building out there. It was important to make everything from scratch as we needed a precise look for the environments that would be contemporary enough in design terms but also informal so you could still relate to the characters and find the spot funny. When you're doing pan-european ads with no dialogue you're balancing the look with the comedy to make it work in both Paris and Kazakhstan. It can be tricky but it's fun and sure beats sweeping the road." GlobalHue + Admit one + Finger musicNew dodge work sets a cracking pace Production Company: Admit One Productions, Woodland Hills, CA Director: AK DP: Michael Bernard EP: Michele Ghersi Producer: Suzanne Ghersi Agency: GlobalHue/MI CD/CW: Rob Hendrickson CD: Damon Davis Art Director: Matt Laufer Agency Producer: Cathy Antoniello Music: Finger Music/ Santa Monica Sound Designer/ Arranger: Dave Hodge Guest comments for featured spot "Lend a Hand"A few words from Kathy Mattick & Shannon Sutherland, Saatchis Sydney, creatives on this week's featured TV & print campaign "Lend a hand" The Unifem Lend a Hand Campaign was created to raise awareness of, and participation in, White Ribbon Day on November 25. The aim of this year's campaign was to connect with men who passively encourage - or rather don't actively discourage - violence against women. Rather than targetting perpetrators, we wanted to show that doing nothing creates an atmosphere that gives oxygen to the offenders. Hence the campaign thought - Do nothing and you may as well lend a hand. YoungGuns print & outdoor winners.A selection of the YoungGuns 2005 print & outdoor winners is now in the bestads print archives. Go to "archives" in the menu, and then "browse print archives". YoungGuns 2005. A few words from Andy Fackrell.By Andy Fackrell, Co-ECD, 180 Amsterdam 2005 YoungGuns Jury Chairman YoungGuns 2005 was a show dominated by film; not necessarily in the 30 second spot - although there were some beauties - but ideas that pushed into longer and unconventional formats. It is relevant, and hugely encouraging, that younger creatives are leading the way. Two of the Gold Bullets given in Film, to the mesmerizing Sony Balls cinema spot and Mini Counterfeit are examples of brilliant communication that are not only fresh in ideas but fulfilled through execution. The Sony spot will no doubt pick up a few gongs over the next 12 months - it was nice that the jury here in Sydney got to see it first. It was less effective over shorter lengths but got full value in its longest format: a great choice of music, director and editor, it reached its maximum potential due to it's craft. Counterfeit similarly showed an amazing depth, yet instead of one simple idea well honed, it was a simple idea jam packed with parody. Both were clearly made by real talents who understand that an idea is but the first stage in the process. Viral film had some highlights with interesting craft decisions you would hope for in young teams. But where were the young directors? The jury struggled to find any stand out piece of work to include in this category. The same applied in other craft categories, aside from the animated Duke Spirit music video. You need a pretty decent song to kick-start a video but this one had it all going on. And kept you there till the last note. It must be said, that print and the student entries were a little disappointing this year; both seemed hamstrung by old formats when compared to the above. You hoped that wouldn't be the case at YoungGuns. There was the Gold winning Playstation Bus Shelter from Malaysia, a really interesting DM piece for Singapore's Navy, but the best idea was probably a Bottom Drawer number from Sweden, that hoped to counteract an annual Nazi Rally held in a small town there. Check that one out in the book. Maybe print really is slipping, in terms of relevance, and not the place to learn the business of advertising anymore? Yet, look at how good it can be, when pulled off with confidence, as with the Student Entry of the Year for Hubba Bubba. Congratulations Menno Kluin; you had a great idea and you showed great taste and restraint in your art direction. Your execution carried it off. Interestingly, the same attributes apply to the Sony Balls spot, easily voted by the whole jury as Best of Show; its creator Juan Cabral (Fallon London) honoured as the 2005 YoungGun of the Year. So, in all, a really good show if not a little skewed to moving pictures. Some fantastic talent is out there, in all parts of the world, pushing advertising into new areas and blurring the lines between medias. I'd like to thank the jury for the great effort and healthy, open debates that makes this show a little bit special. Also thank you YoungGuns for organizing a smooth event and their excellent hospitality; our livers, the weather and the Sculptures by the Sea all held up well that week. Thank you Sydney. Andy Fackrell To view the Sony "Balls" spot click .... HERE To view the "Counterfeit Minis" spot click .... HERE « First « Previous Next » Last » 1436 of 1441 |
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