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Seen and noted

Guest comments for featured spot "Stickman"

 GUEST COMMENTS    March 24, 2006 00:20 (Edited: February 17, 2023 04:19)
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A few words from Nick Kidney & Kevin Stark, BBH London, about their Murphy's spot.

The ad was shot and finished in 2 days (and 26 seconds) on a very tight budget. Directed by young Nexus animator Sam Morrison the ad sets out to demonstrate that you don't have to wait a long time for Draught Irish Stout.

Writer Nick Kidney
Art Director Kevin Stark
Agency Producer Sam Robinson
Director Sam Morrison
Production Company Nexus
Agency BBH London

A closer look at Rethink, Canada

 TV   CANADA    March 23, 2006 06:49 (Edited: February 17, 2023 04:19)
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Rethink, Canada, has been turning out some excellent work in recent weeks & we thought we should have a bit of a look ....

First, for the Cost Capital Savings bank (catchy name). This one is called "marketing meeting":


To view the spot click ....
HERE




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Next, for the junk removal service "1.800.GOT-JUNK?" comes an ingenious marketing technique:



To view the spot click ....
HERE








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And for "Science world" museum, some interesting facts:
(Last week we featured another in the series ... in our news section)

To view the spot click ....
HERE

New virals for Goodyear through Leagas Delaney

 TV   UK    March 23, 2006 06:25 (Edited: February 17, 2023 04:19)
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CHANGING TYRES “CAN SERIOUSLY DAMAGE YOUR HEALTH!”

Goodyear’s new viral marketing campaign for RunOnFlat, its innovative safety tyre, uses black humour to draw attention to the perils of changing a flat by the roadside.

To view the spot "Flyover" click ....
HERE






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Instead of using the conventions of the category that employ ‘torture-test’ imagery – such as winding roads and high performance situations – the films focus on the absolute worst case scenario faced by motorists trying to change a flat – and coming to an untimely end in the process.

To view the spot "hard shoulder" click ....
HERE

More from Publicis Conseil, Paris .... & QUAD.

 TV   EUROPE    March 23, 2006 06:13 (Edited: February 17, 2023 04:19)
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To celebrate the launch of the New Megane, Renault have made a short viral to accompany their TV, Press and Poster campaign. The viral particularly emphasizes the new exclusive benefit of the product: the hands-free Renault card.

To view the spot click ....
HERE

BBDO Ontario & therapy Films borrow from "Balls"

 TV   CANADA    March 23, 2006 06:04 (Edited: February 17, 2023 04:19)
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A small nod in the direction of the award winning Sony spot, tumbling cheeses accidentally released on an unsuspecting street.

To view the spot click ....
HERE

Guest comments for featured spot "What's your Donkey?"

 GUEST COMMENTS    March 23, 2006 05:54 (Edited: February 17, 2023 04:19)
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Some background from Ben Birchall & Shane Dawson, The Campaign Palace Red Cell, Melbourne Australia, creatives on this week's featured spot "What's your Donkey?".

The Jeans West ‘Donkey’ spot is a rare thing. It’s a beautiful, pristine patch of snow, completely untrampled by client changes, without the ugly, brown stains of pack shots or excessive supers. It’s exactly how we imagined it when one of us casually mentioned that donkeys are funny.

Some Donkey facts:

The donkey’s name is ‘Platero’ and he could only shoot on the condition that his friend ‘Sancho’ could hang out with him between takes. Really.

The part of the pony-tailed roadie was played by Craig, the producer.

The smoking barbecue in the first shot really freaked the donkey out.

The ad was shot in the exotic, Latino location of Hopper’s Crossing, Victoria.

... and the pic ... Ben (left) and Shane (Right) with the star.

Guest comments for featured Suzuki spot "Tribes"

 GUEST COMMENTS    March 23, 2006 05:44 (Edited: February 17, 2023 04:19)
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A bit of background to the Suzuki "Tribes" spot, from Marion Bryan & Asheen Naidu, NetworkBBDO, South Africa - creatives on the featured "Tribes" spot.

When roaming the rugged terrain of a foreign rainforest (do-able only in a Suzuki Grand Vitara 4X4) it’s always handy to have a local show you around. We were fortunate to find several such friendly locals at a nice place called the Stock Footage Company. By a stroke of good fortune these guys just happened to be saying exactly what we had on our script pages. Except for the dude with the thing in front of his mouth. Nobody understands him. Even his wife has difficulty. So “Ngu`ce tbumina nkeche groovy tibesmen” , which means a big thank you to all the groovy tribesmen featured.

(The accompanying print work is also featured this week in the "latest print" page)

Energy BBDO ... new work for Winterfresh Gum

 TV   USA    March 23, 2006 05:09 (Edited: February 17, 2023 04:19)
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The new animated campaign for Winterfresh Gum uses technology synonymous with the web (flash animation) and teens, and places it in a traditional medium (TV). There's also a website that viewers can share and pass along to their friends www.coolbreathpower.com

To view the spot click ....
HERE

Abbott Mead Vickers - new Guinness work.

 TV   UK    March 23, 2006 05:04 (Edited: February 17, 2023 04:19)
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Fridge dwelling pint sized barman prepares the perfect pint!

Guinness .... in a can.

To view the spot click ....
HERE

Bill Bruce, CCO BBDO New York ... 10 years of Mountain Dew

 TV   USA    March 23, 2006 05:00 (Edited: February 17, 2023 04:19)
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Traktor & BBDO New York do the Dew.

The commercial retains the “Do the Dew” tag line which is currently the longest running campaign in the category (debuted in 1993).

To view the spot click ....
HERE

Iggy Popp awaits your call.

 TV   EUROPE    March 23, 2006 04:52 (Edited: February 17, 2023 04:19)
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Publicis Conseil Paris produces another great spot for SFR

Iggy sings "I wanna be your dog" in this new film from director Sven Super.

To view the spot click ....
HERE

A new international sport .. courtesy GP Y&R Sydney

 TV   AUSTRALIA    March 23, 2006 04:36 (Edited: February 17, 2023 04:19)
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More side effects of the 1cent text, from Independent Films Sydney.

To view the spot click ....
HERE

Fancy dress ... just a bit over the top.

 TV   UK    March 23, 2006 04:29 (Edited: February 17, 2023 04:19)
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New Tetley's work from Saatchis London

Just your typical occasion at your typical local pub

To view the spot click ....
HERE

new from Backyard ... and very nice too.

 TV   USA    March 23, 2006 03:40 (Edited: February 17, 2023 04:19)
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Stylish work from Backyard's Rob Sanders.

Once again, it's good to feature work from a lesser known agency ... and a small client.


To view the spot click ....
HERE

bestads awards 2006 - Judges - Sylvain Thirache

 AWARD NEWS   EUROPE    March 22, 2006 19:02 (Edited: February 17, 2023 04:19)
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Sylvain Thirache – ECD DDB Paris

Sylvain Thirache has been DDB paris creative director since 2003 with Alexandre Hervé. 18 months after their arrival, DDB paris was ranked third in Cannes, winning 5 lions last year for L’equipe, Volkswagen, Stihl-Viking and Le Barran, He’s now working on accounts like Nike, Audi, Volkswagen, l’equipe, Loto, Bouygues, Brandt or MTV. As a an art director he won many awards including Clios, Epicas, Cannes Lions and Eurobest for his work on Volkswagen, Nike, Ikea or Eurostar. He’s father of two boys and lives in Paris.

Post / FX /3D .. a few words from Golden Square

 POST PRODUCTION   UK    March 22, 2006 18:51 (Edited: February 17, 2023 04:19)
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A chat with Ewan MacLeod, the founder of one of London's leading post production facilities, Golden Square Post Production

(Now's a good time to remind everyone that NOTHING on bestads is paid for i.e. no advertorials. If it's on the site it's because we like it or it's interesting. Always happy to hear from the best people).


bestads:We get mainly creatives visiting bestads. Do you think they look on Post & 3D in particular as sexy ... or a bit like watching the grass grow?

Ewan MacLeod: Clients fall into many different camps with view on Post Production. From understanding the process and fully appreciating the skill of the individual artist (whether it be flame, fire or after effects) to just expecting it to be done, regardless of what is involved.. A very busy well known director asked me the other day if we can do titles which shows how disinterested people can be.

A handful of creatives understand the process and appreciate the talent of individual artists, but I think, the majority see it as the final, unavoidable stage before their commercial goes on air.

bestads: Where’s it all heading? I seems like FX programs are getting smarter & smaller. Will the agency TV departments end up doing all of the spectacular FX on their laptops at the airport lounge?

Ewan MacLeod: No, because it will always require experience and skill that few people posses. The technology is only a tool, if you don’t know how to use it, it’s useless.

bestads: It seems that you MUST have the latest burning device ... Flame, Inferno, Furnace, Volcano ... Or the right name ... Harry, Henry, Percy ... Is the equipment the focus or the people?

Ewan MacLeod: In order to compete with other facilities, we must have the latest software update whether its useful or not and it helps to speed up the process. Because everyone has the same kit/software, what separates the companies are the people. It is the service and skill of the producers and artists that make the difference.

bestads: Awards must be tricky. When you’ve done an absolutely BRILLIANT job, judges end up saying FX? What FX? I didn’t notice any FX.

Ewan MacLeod: That’s why bestads and other web sites/trade magazines to show and explain how things were done are so important to us so that we can go through how things were done. Six years ago the trend was to make effects in commercials as obvious and as in your face as possible, now if you can spot the effects, you haven’t done your job properly.

bestads: I’ve seen quite a few totally 3D car ads out of the USA recently. Is it just a trend or the way of the future? I can see how the clients would be happy ... “Can we see that shot from a different angle so we feature the headlights more?” ... No re-shoot.


Ewan MacLeod:Because of the advances in 3D, the creative briefs are becoming more imaginative, there are no limitations. Invariably it is more cost effective to build the car in 3D than it is to shoot the car live (if indeed in it even possible with the script). However where possible, we would always suggest that they shoot as much in camera.

bestads: Tell us a bit about your Nike “Chain Reaction” advert. What was Golden Square’s role in this?
To view "Chain Reaction" click ....
HERE

Ewan MacLeod: Having built up a relationship with the directing Duo Danny and Ezra from Hanrahan on previous projects, we know how they work and they understand the 3D process being ex animators themselves. On a project of this scale it is essential that there is continuous dialogue and trust between the client and the animators as it is truly a team effort.

bestads: And finally ... Any tips for creatives when they’re writing scripts that may have 3D work?


Ewan MacLeod:Come and talk to us at the earliest possible opportunity!

Things that were impractical and too costly/time consuming may now be feasible with the advances in technology. (eg 3D fluid dynamics). If we are involved at the development stage, we can advise which route to go that is realistic with the time and budget of the project. With our regular clients we will give talks on the latest developments so they are aware of what is feasible or not.

bestads awards 2006 - Judges - Matt Eastwood

 AWARD NEWS   AUSTRALIA    March 20, 2006 18:11 (Edited: February 17, 2023 04:19)
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Matt Eastwood
National Creative Director/Vice Chairman DDB, Sydney.


Matt Eastwood has been identified by Britain’s Campaign Magazine as “one of the industry's unicorns - a young, proven talent, capable of inspiring and managing a large agency creative department”. Matt has overseen some of the most innovative and recognizable creative projects in advertising today. His ability to guide an integrated agency vision across all accounts and into multiple and surprising media outlets establishes him as a star at in the advertising world as a whole.
Matt’s career path has spanned numerous agencies, specialties, and countries. Beginning with stints in Sydney at DDB and Saatchi & Saatchi, Matt quickly excelled to become a partner and founding Creative Director of M&C Saatchi Melbourne in 1996. Under his creative direction, the agency went on to be named “Agency of the Year” a record four years running. In 2001, Maurice Saatchi caused a stir in Britain by installing Matt “an Australian” as Executive Creative Director of his newly established M&C Saatchi London. Then, in 2003, he went on to be appointed Chairman and Executive Creative Director of M&C Saatchi New York. Settled into North America, Matt joined Y&R as Chief Creative Officer in 2004.

With home beckoning, Matt re-joined DDB in early 2006 as National Creative Director and Vice Chairman. During his career Matt has been accepted into almost every major international award show from Cannes to Clio to One Show, and has worked with a presitigious range of clients including British Airways, Cadbury Schweppes, Campbell’s, Xerox, Krug, Foster’s, Reuters, Natwest Bank, ANZ Bank, BMW, The Daily Mirror, UK Police Department, Tip Top Bakeries, Toyota, Samsung, and SC Johnson. His accomplishments are undeniably impressive and, at 38, some say this is still just the beginning.

bestads awards 2006 - Judges - John Norman

 AWARD NEWS   EUROPE    March 17, 2006 19:40 (Edited: February 17, 2023 04:19)
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John Norman - ECD Wieden+Kennedy/Amsterdam

Like creative partner Al Moseley, John Norman joined Wieden+Kennedy/Amsterdam in 2005, creatively leading the agency on business for the likes of Nike, Coca-Cola, Electronic Arts and HypoVereinsbank.

John is a classically trained graphic designer and an art director with extensive experience in the communication industry.

His work in graphic design, television and print advertising has been widely recognised, with numerous international accolades. He fundamentally believes that all communication has roots in design; that the best advertising and design contains a strong concept and a simple form.

John has worked with design boutique Pinkhaus in Miami, as design director for Benetton in Italy (where he also served as director of the international design school Fabrica). He also did an earlier stint at W+K/Amsterdam as creative director on Coca-Cola, Microsoft and the award-winning Nikepark Soccer experiential environment for the 1998 World Cup.

In 2000 John worked as a consultant for adidas, Telecom Italia and Nike, before going on to establish his own agency Tilford:Norman in Dallas, Texas. Clients included The Limited Inc., Pizza Hut and Chili’s Restaurants.

More recently, as group creative director at Goodby Silverstein & Partners, John led the award-winning Hewlett-Packard +hp brand campaign.

Paul Gray joins Revolution Music

 PEOPLE   AUSTRALIA    March 16, 2006 21:05 (Edited: February 17, 2023 04:19)
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Paul Gray has joined Revolution Music Sydney as composer / CD

With composer / record producer Vince Pizzinga leaving Sydney to head up the Revolution Music LA office, Paul Gray has stepped up to join Brendan St Ledger as the senior composers & creative directors.

"We now have two of the most accomplished musicians in the country working under the one roof" says Tara Thorne, Revolution's producer. "There are plenty of guys out there who can program well & look ... groovy ... but Brendan & Paul are the genuine item. They can write, arrange, & program, but both play sessions & perform live at the highest levels. I'd be happy to go on & on ... but nobody ever reads on the net."
Contact:
E: tara@revolutionmusic.com.au
tel: 612 99296629


bestads awards 2006 - Judges - Phil Cockrell and Tony Hardcastle

 AWARD NEWS   UK    March 16, 2006 17:44 (Edited: February 17, 2023 04:19)
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Phil Cockrell - AMV BBDO London
Tony Hardcastle - AMV BBDO London


PHIL COCKRELL
Phil joined AMV in July 04 after spending 7 years at Rainey Kelly Campbell Roalfe, where he worked (with his partner of 21 years, Graham Storey) as Creative Director on several accounts, including The Times, Virgin, Powergen, Royal Marines and the Energy Saving Trust.

He has collected awards while working at a cross-section of the industry’s top agencies, including Cogent, Lowe Howard Spink and Simons Palmer Denton Clemmow and Johnson.
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TONY HARDCASTLE
Tony has worked at many of London’s top agencies including F.C.O., Still Price Lintas and WCRS as well as a stint as Head of Art at Y&R Adelaide in Australia.

He is at present a senior Art Director at AMVBBDO, working on Mars, Pepsi, BBC and RSPCA.

Prior to that he worked at WCRS on the much awarded and Campaign of the year 118-118 campaign.

(AMV BBDO don't have creative titles ... CD/ ECD etc)

bestads awards 2006 - Judges - Jae Goodman and Jon Soto

 AWARD NEWS   USA    March 16, 2006 17:27 (Edited: February 17, 2023 04:19)
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Jae Goodman and Jon Soto – Co-ECDs Publicis & Hal Riney San Francisco

Jae Goodman is Co-Executive Creative Director at Publicis & Hal Riney, where his clients include Sprint, HP, 24 Hour Fitness, Jamba Juice and others. He began his career as an account guy, then woke up and became a copywriter at Wieden+Kennedy and Leagas~Delaney, working on Virgin Mobile, Mavi Jeans, Sega, Linkin Park, Sun Microsystems, Microsoft and many more. Jae’s work has been recognized by award shows and annuals alike, but he is most proud if his 2005 MVPA award for a Fatboy Slim video he co-wrote with director Brian Beletic. An early believer in the collision of advertising and entertainment, Goodman consults on music videos for a variety of artists and directors, and he creates and executive produces television shows.

Jon Soto is more likely to play you a song he just learned on his ukulele than to tell you about his Cannes Grand Prix winning Nike campaign. (He's even a little mad that we started his bio by mentioning it.) The fact is, Jon has a career-full of breakthrough, award-winning campaigns that he's not talking about because he's having too much fun creating the next big idea.

Put simply, Jon loves ideas: pure, simple thoughts that tend to make people like (and buy) one brand over another. This holds true for brands selling everything from multi-million dollar technology products to pants that show off your belly button. That's welcome news for clients including Levi's, Anheuser-Busch, Nike, Saturn, Hewlett-Packard, Emerald Nuts and more, and agencies including Goodby, Silverstein & Partners, Chiat/Day, and Mad Dogs & Englishmen.

As Co-Executive Creative Director at Hal Riney with his partner Jae Goodman, Jon's role is to make sure that every client gets great thinking on every assignment. He spends his days "doing everything possible to make the work better." This means everything from inventing new media instead of relying on the old way, to the occasional rendition of the (oddly motivating) Sex Pistols' "God Save The Queen" on soprano ukulele.

bestads awards 2006 - Judges - Toby Talbot

 AWARD NEWS   NEW ZEALAND    March 16, 2006 17:16 (Edited: February 17, 2023 04:19)
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Toby Talbot – CD Saatchi & Saatchi New Zealand

Saatchi & Saatchi NZ ... currently leading the rankings for NZ agencies in the current awards year.

Driving & cell / mobile phones .. not a great combo

 TV   AUSTRALIA    March 16, 2006 09:22 (Edited: February 17, 2023 04:19)
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Saatchis Sydney making a strong point.

To view the spot click ....
HERE


bestads awards 2006 - Judges - Roger Pe

 AWARD NEWS   ASIA    March 16, 2006 08:12 (Edited: February 17, 2023 04:19)
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Roger Pe – ECD DDB Phillipines.

bestads awards 2006 - Judges - Paul Warner

 AWARD NEWS   SOUTH AFRICA    March 16, 2006 07:18 (Edited: February 17, 2023 04:19)
Paul Warner ECD TBWA South Africa

PAUL WAYLAND WARNER

Paul Warner was appointed as Executive Creative Director of TBWA Hunt Lascaris South Africa in September 2005 after being employed as a middle-weight Art Director by Tony Granger and John Hunt only five years prior. TBWA Hunt Lascaris has enjoyed being voted Financial Mail's large agency of the year seven times and has been known as the most awarded ad agency in South African history.

Paul Warner has contributed to this by producing many of South Africa's most awarded ads, much of his print and TV work has won silver, gold or Grand Prix at the major festivals which include the South African Loeries, The Eagles, the U.S Clio awards, the Young Guns, the U.S One show, D&AD in London and the highly coveted Cannes advertising festival in France.

Paul Warner believes that in a world of marketing overload, clients are now beginning to seek highly creative ways of breaking through the clutter in order to attract consumers to their products. He believes "consumers watch TV to be entertained, so best we entertain them". In 2005 three of the six most loved ads in South Africa, as voted by consumers, were created by Paul Warner's creative teams. Likewise in 2004 and 2003. The Apex Awards, which measure creative ads that produced outstanding sales or results, have awarded his teams work annually.

Oh, one last thing. He also believes clients really really need to understand that they are not yet consumers. They are audiences first. And audiences like to be entertained.

New Coca Cola Light TV work ... from Publicis Conseil, Paris

 TV   EUROPE    March 16, 2006 07:06 (Edited: February 17, 2023 04:19)
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Publicis Conseil Paris ... consistently turning out good work.

This time for coke light. You just can't go wrong with a tango.

To view the spot click ....
HERE

Quirky stuff from NZ

 WORTH A LOOK   NEW ZEALAND    March 16, 2006 06:55 (Edited: February 17, 2023 04:19)
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PublicisMojo New Zealand is still producing snappy work for Hallensteins.

These are from several weeks back but well worth a look:

To view the spot "Flat" click ....
HERE




To view the spot "Hide" click ....
HERE

More from Canada!

 TV   CANADA    March 16, 2006 06:38 (Edited: February 17, 2023 04:19)
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Epic Snickers work from BBDO Toronto

Here's a bit of background from an article about the spot issued in Marketing Daily National News:

Snickers runs first made-in-Canada spot in 10 years
A new Canadian-made spot for Snickers chocolate bars suggests anger might be cured with a simple snack.
The 30-second spot for the Effem Foods brand, entitled “King,” takes place
in a courtyard in medieval Europe, (shot in Budapest) where angry peasants gather to witness
the beheading of their greedy king. But before the axe falls, the mob is
distracted by a modern-day teenager eating a Snickers bar. “Is this really
about Eddie here using all your tax money to build a hot tub?” he asks. “Or
is everyone just feeling a little down ’cause they’re hungry?”
The mob shrugs in agreement, before being pointed to a Snickers machine.
“Packed with peanuts...Snickers really satisfies,” says a voiceover.
Created by BBDO Canada’s Toronto office, the drama-heavy spot, which was
shot in Hungary and included over 150 extras to play the mob, marks the
first time in a decade that Effem has tapped a Canadian agency for original
TV creative.
“It was a question of looking at the global creative pool for the Snickers
brand,” says Rankin Carroll, director of confectionery business at the
Bolton, Ont.-based company, “And saying, we’re not finding something we
think will work for the direction we want to take.”
That direction, he says, was to bring Snickers “back to its roots,” as a
snack that satisfies hunger. “That’s ultimately what we think is a strong
suit for the brand.”
“King” is playing nationally, in both English and French.
Carroll says Effem’s Canadian operations wants to make a strong push for
Snickers, which, while being a top 10 brand in the chocolate bar category in
Canada, still doesn’t enjoy the #1 rank it has in the U.S.
Effem’s other chocolate confectionery brands include Mars, M&Ms, Twix, Dove
and Bounty.
–Paul-Mark Rendon

To view the spot click ....
HERE

bestads awards 2006 - Judges - Olivier Altmann

 AWARD NEWS   EUROPE    March 16, 2006 06:29 (Edited: February 17, 2023 04:19)
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Olivier Altmann – ECD Publicis Conseil Paris.

Resume

Olivier Altmann (6th of May,1964)
Married, three boys (Leonard 7 years old, Samuel & Joseph twins of 5 years old)

Chairman of the Publicis Worldwide Creative Board and Co-Chairman & Chief Creative Officer of Publicis Conseil (France)

Olivier started as a copywriter in 1987. He has worked at Y&R, FCB, Australie, BDDP, and has produced creative work for clients such as Mercedes, Nikon, Nestlé, Caisse d’Epargne, Epson, Mc Donald’s, BMW, Michelin, Sara Lee, Samsung, Manix, Clan Campbell, La Poste…

In 1998, he founded BDDP & Fils (TBWA Group) alongside two other partners (Nicolas Bordas and Valerie Henaff).

In 1999 BDDP&Fils was voted best young advertising agency, and best creative agency three years in a row (2000, 2001, 2002).

At the 2001 Eurobest festival, it was the second most awarded agency in Europe, and the sixth in the world (according to the Gunn Report).

In 2001, Olivier was elected President of the French Art Directors Club for two years and became the CEO of his agency in 2003.

Since 2004, Olivier has joined Maurice Levy (Chairman of Publicis Group) and Christophe Lambert (CEO of Publicis Conseil), as Co-Chairman & Chief Creative Officer of Publicis Conseil.

As a copywriter and as a creative director, Olivier has won numerous awards (more than 200) including Cannes Gold Lions, Clio Golds, Eurobest awards, D&AD, French Art Directors Club…

He has already been a jury member for Clio, Eurobest, D&AD and Cannes Festival.

He loves cigars, nice cars, but above all… advertising.

Guest comments for featured Airwaves spot "Alien"

 GUEST COMMENTS    March 16, 2006 05:37 (Edited: February 17, 2023 04:19)
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a few words from the creatives, Stephen Moss & Jolyon Finch, AMV BBDO, London:

Best thing about working on the brief? Phil Cockrell and Graham Storey – as creative editors they have the knack of pushing you to do better without making you feel as though you’re being pushed. And Phil’s shirts are always good for a laugh.

Best thing about the shoot? Working with Guy is like working with a hyper intelligent kid with the giggles. As an ex-creative he grasped the idea and ran laughing hysterically with it, over the hill and far away.

Most surreal moment of filming? Our alien being attacked by an angry South African mob who mistook him for a demon, which legend has it, beats people to death in their sleep with his large penis.

Best thing about post-production? The Machiavellian Mark Fairbanks, another creative editor who gave us a crash course in manipulation.

TBWA\SHANGHAI and Adidas promote volleyball.

 TV   ASIA    March 16, 2006 00:42 (Edited: February 17, 2023 04:19)
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A new series of new spots / virals from TBWASHANGHAI

As adidas takes on the role of official partner of China Volleyball Association, the objective of this burst of communication is to strengthen the brand’s leadership in the category by helping change Chinese youth’s perception of volleyball being a slow, bit of old-fashioned game. Thus, in order to urge the target (14-24 yrs Chinese urban sports kids) to reconsider the game, the campaign idea is to bring out the unknown excitement of volleyball through viral films seemingly done by two peer boys who are much impressed by the sport.

To view the spot "Coconut" click ....
HERE

Here's another ... "Skateboard" ...
HERE

Nice work from a regional agency.

 UNDER EXPOSED   AUSTRALIA    March 16, 2006 00:28 (Edited: February 17, 2023 04:19)
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Zoo Advertising Canberra (Australia) has completed a TV spot for the Mrs Prime Minister exhibition

The ad dramatises the role of a Prime Minister's wife which is undefined and often lonely and features highlights of the exhibition from Sonia McMahon’s famous White House dress, romantic love letters from Joe and Enid Lyons and a shanghai slingshot owned by Pattie Menzies.

In our "under-exposed" category we try to highlight some of the smaller agencies who are doing good work.

To view the spot click ....
HERE

bestads awards 2006 - Judges - Al Moseley

 AWARD NEWS   EUROPE    March 15, 2006 18:54 (Edited: February 17, 2023 04:19)
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Al Moseley – ECD Wieden+Kennedy/Amsterdam

Biography: Al Moseley, Executive Creative Director, Wieden+Kennedy/Amsterdam
After a stint at Art College there was a short period when he thought he would become a professional chess player. Instead he fell into advertising in 1993, landing a job at the first Saatchi and Saatchi break-away, Cowan Kemsley Taylor. Being such a small agency he got to work on everything from Drum Cider (winning a D&AD pencil), to Psygnosis computer games, the BBC and of course, every single pitch.

In 1995 Robert Saville, then the newly appointed Creative Director of GGT, hired him. He had a great time there working on accounts such as John Smith’s, the Jack Dee campaign (winning campaign of the year at the British Television Advertising Awards) and Blockbuster Video. He also got to work on Jack Dee’s TV show, hired as writers by Jack’s production company. Al also got the chance to go to Bosnia and write a fundraising documentary for the BBC. Robert left to start Mother and Trevor Beattie took over. They went through two mergers at GGT, eventually becoming TBWA in 1998.

At TBWA Al worked on Playstation, winning a second D&AD pencil for the Champions League sponsorship. In 2000 he became a creative director with accounts such as Apple, The Labour Party, Strongbow Cider, and yet more Playstation.

Robert Saville rehired Al once again, as creative director at Mother in 2002, where he was instrumental in the success of Orange and Boots accounts.

In 2005 Al joined Wieden+Kenendy/Amsterdam as Executive Creative Director, forming the senior management triumvirate with creative partner John Norman, and Managing Director Tim O'Kennedy

bestads awards 2006 - Judges - Al Young

 AWARD NEWS   UK    March 15, 2006 18:51 (Edited: February 17, 2023 04:19)
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Al Young – CD St Luke’s London

Background:
After college, Alan spent three years as a commercial writer whilst creating comedy and stage-plays in his spare-time. In 1990, he enrolled in the British Design and Art Direction Workshop and was bitten by the advertising bug. He went on to write a number of famous advertising campaigns for Boots 17, IKEA, Fox’s Biscuits, COI,
Mothercare and BT. Alan is a founding member of St. Luke’s and after his first year as Creative Director, the agency was voted Campaign’s agency of the year. In January 2001 and 2002, Campaign magazine listed Alan as one of the UK’s ten “hottest” Creative Directors. In 2004 Al was elected to the Institute of Practitioners in Advertising Creative forum and in 2005 he was voted onto D&AD’s Executive Committee. In 2005 he also Chaired both the Newspaper Society’s Creative Juice awards and Radio Advertising Bureau’s Aerial Awards.

His approach to advertising attracts considerable media attention, and he is interviewed regularly by the national press, television and interviews with him have been broadcast on the Today Programme and Pick of the Week on Radio 4.

Alan is now active on the lecture circuit , runs D&AD workshops, delivered talks to MA students at St. Martin’s School of Art and at the National Film Theatre.

bestads awards 2006 - Judges - Scott Linnen

 AWARD NEWS   USA    March 15, 2006 18:47 (Edited: February 17, 2023 04:19)
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Scott Linnen - VP/Creative Director CP+B.

No judging panel is complete without a representative from acclaimed creative US agency CP+B.

bestads awards 2006 - Judges - Emma Hill

 AWARD NEWS   AUSTRALIA    March 15, 2006 18:28 (Edited: February 17, 2023 04:19)
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Emma Hill – CD Clemenger BBDO Melbourne.

For a quick overview of Emma Hill / Clemenger BBDO Melb, quick search "Emma Hill" & you'll see featured work for Snickers, Dulux paint, Mercedes Benz, & Just Jeans.

Clemenger BBDO Melb is currently ranked number one Australian agency over the last 3 years in the bestads rankings.

bestads awards 2006 - and the judges are .....

 AWARD NEWS    March 15, 2006 18:09 (Edited: February 17, 2023 04:19)
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Judges for the bestads 2006 awards:
I'm sure you know all of these CDs/ECDs/creatives/ but we'll put a few photos & biogs further down the news page.

Al Moseley – ECD Wieden+Kennedy/Amsterdam
Al Young – CD St Luke’s London
Andy Fackrell - ECD 180 Amsterdam
Danny Brooke-Taylor – CD - TBWA London
David Alberts – ECD Grey London
Emma Hill – CD Clemenger BBDO Melbourne
Glen Ryan – CD JWT Australia (Melb)
Jae Goodman and Jon Soto – Co-ECDs Publicis & Hal Riney San Francisco
James McGrath – CD George Patterson Y&R Australia (Melb)
John Norman - ECD Wieden+Kennedy/Amsterdam
Mark Fairbanks – CD AMV BBDO London
Matt Eastwood – ECD DDB Sydney
Mike Schalit - Net#work BBDO South Africa
Murray White – CD Springer & Jacoby Amsterdam
Olivier Altmann – ECD Publicis Conseil Paris
Paul Warner – ECD TBWA South Africa
Peter Ampe – CD Duval Guillaume Brussels
Phil Cockrell - CD AMV BBDO London
Roger Pe – ECD DDB Phillipines
Rose Sauquillo – CD Taxi Canada
Sam Walker – Mother London
Scott Linnen - VP/Creative Director CP+B
Sylvain Thirache – ECD DDB Paris
Toby Talbot – CD Saatchi & Saatchi New Zealand
Tony Bradbourne – CD Generator New Zealand
Tony Granger – Chief Creative Officer Saatchi & Saatchi NY
Tony Hardcastle - CD AMV BBDO London
Tony McTear – CD TBWA London

Thanks to these fine people!!!!!!

bestads awards 2006 - Judges - Sam Walker

 AWARD NEWS   UK    March 15, 2006 08:00 (Edited: February 17, 2023 04:19)
Sam Walker – Mother London

Sam Walker has worked for Mother London for over six years and has been responsible for, amongst other things, campaigns for Egg, Orange, Typhoo, Observer, and Hoegaarden.

We thought it was important to get a judge from Mother London ... the agency currently leading the world in our rankings. Sam has kindly offered to fill that role.

Brand managers - Is your agency doing it for you?

 TV    March 13, 2006 21:05 (Edited: February 17, 2023 04:19)
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Strawberry frog have created a new website - a place where the client's (i.e. brand manager's) dreams come true

So if you're a brand manager, this is what you can expect:

www.verysuccessfulbrandmanager.com
Click HERE

Guest comments from the director of this week's featured VW spot

 GUEST COMMENTS    March 13, 2006 18:56 (Edited: February 17, 2023 04:19)
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VW “Frog”
Henry Littlechild, Director
Outsider


I got a call from my friends at Markenfilm/Hamburg. They had a script from DDB Berlin, a VW ad. Could we show something small, being something very powerful? No problem, I thought. Could we do it with a frog and a fly? Now you're talking, I said.

The most important thing for me was to keep the whole film as real as possible. I've long admired the Attenborough-style wildlife documentary, with attention to the tiniest detail in the life of an ant.

I wanted the viewer to wonder why they were watching such a programme in their ad break. “Why am I staring at this frog doing nothing?” To tease them with the fly, let it disappear from the frame. The frog’s disinterested, but the fly comes back, then the frog can pounce.

The difficult bit was how to get the frog to take the fly in one shot. The purity of the idea was paramount. After lots of post houses told me to do it all in 3d, I found Ben Cronin at the Framestore, offering up all sorts of crazy solutions. His first one was to build a harness for the frog to lift him out of frame. Finally I'd found a likeminded soul.

But if you want to work with animals, find someone who understands them. And I did. Trevor Smith. You see, if a frog is hungry and you dangle food in front of it, a locust for example, then it doesn’t let go. It’s gonna keep that locust for good. So we spent a day feeding frogs, and lifting them out of frame. They all did it. Not one let go of its prey. By the way, don’t put your finger near a hungry frog. Food is food.

Back in London, Ben made us a frog tongue and seamlessly married it to the animal. The same with the fly. And the frog did the rest. A small fly carries a large frog. Unusually powerful.

The client was wonderful as were the agency. They allowed us to keep the idea as pure as it was written. I’d expect nothing less from VW and DDB. If you've got any ideas like that out there, chuck ‘em my way. Please.


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