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 When we stop to observe nature, we can see how the same animals are the ones that invite us to explore and discover new paths. Thatâs why, at Jeep, we turn Earth Day into an opportunity to raise awareness about the importance of protecting what surrounds us with our latest campaign: EXPLORING IS NATURAL, which aims to encourage the care and protection of nature in all of us. VIEW THE 3 ADS
 When you become an organ donor, your story never has an ending. VIEW THE 4 ADS
 Soundtrack launches new campaign to prove music means businessIn a new awareness campaign, Soundtrack, the music streaming service for businesses, brings the often-overlooked power of music to life, showing how the right music can move customers and business results. VIEW THE AD
 The most dangerous risk is the one you cannot see. And it often hides right in the hands of a child, behind the screen of a smartphone. VIEW THE 3 ADS
 Instead of focusing on what guests do, Palladium Hotel Group chooses to highlight what they donât do during their stay. By analyzing the average social media usage of real guests over one-week stays, we revealed just how valuable time spent at our hotels can be. VIEW THE 3 ADS
 A mind-blowing concept that took two photographers to execute...There's more to Sydney than the Bridge and that House, and these four heads had to be filled with so many experiences that the only way to move forward was with an artistic, collage approach. The heads themselves wanted to be beautifully crisp floating objects that exemplified the wild ride these characters go on in their films, while the experiences overflowing from them were in-the-moment, human-centric but still showing that this couldn't be anywhere other than Sydney. VIEW THE 7 OUTDOORS
 When life goes up in flames, a barbecue lover sees only opportunity.These ads humorously portray extreme momentsâlike fires in unexpected placesâto show that, for those truly obsessed with barbecue, every situation is a perfect chance to grill. Because when you're passionate about barbecue, there's no such thing as bad timingâjust more reasons to fire up the grill. VIEW THE 3 ADS
 Three outdoors entries from Inbrax, Santiago featuring growing produce VIEW 3 OUTDOORS
 âHeckler Singapore has unveiled its first-ever 3D anamorphic billboard in Singapore as part of Qantasâ whimsical âAustralia In The Skyâ campaign, marking a new creative chapter in its collaboration with the airline. The campaign brings to life Qantas' now-iconic flying Turtle character in a visually captivating 3D billboard located in the heart of Singapore. VIEW OUTDOOR
 To celebrate World Milk Day on June 1st, and a stellar inaugural season as front-of-shirt sponsor for Auckland FC, Anchor and TBWANZ have unveiled 'The Art of Real Milk' - a visual campaign and limited-edition art series that pays tribute to the unsung sporting power of real milk. At the heart of the campaign was taking the sponsorship beyond the shirt to show that it has been critical fuel for a winning first season, fuelling players from the inside out. From recovery to energy to refreshment, real milk plays a vital role in the performance and wellbeing of athletes and everyday Kiwis. As the season wraps and World Milk Day approaches, 'The Art of Real Milk' captures this connection in a way that fans and the club can treasure forever. The visual treatment disrupts traditional FMCG execution and was created in collaboration with globally renowned artist Noma Bar. VIEW 4 OUTDOORS
 Forget usual tester strips and typical sampling booths. Lynxâs latest campaign takes sampling in a very different direction: inviting guys to do what theyâve always done - scratch and sniff. To launch its new Lower Body Spray, a bold fine fragrance designed specifically for down there, Lynx (aka. AXE for the global market ) and LOLA MullenLowe turned the most primal male gesture into an interactive experience. The result: Scratch & Sniff billboards - cheeky, irreverent, and unmistakably Lynx. At first glance, they look like classic underwear ads: black and white, sculpted abs, tight boxer briefs. But printed directly onto the briefs is something unexpected: scented ink. Thanks to microencapsulation technology, rubbing the print releases the actual fragrance, turning the billboard into an instant product demo⦠VIEW OUTDOOR
 In 2024, getting a unique email address has become a headache for Gen Z and Alphas. With 4.6 billion email accounts worldwide, most simple names disappeared years ago, leaving younger users stuck with awkward addresses full of random numbers, letters, and names that donât represent them.We decided to reconnect with younger generations by transforming our oldest asset: the @yahoo.com domain to create the first modular domain system, allowing users to choose flexible, fresh, and customizable addresses, this way, we gave up our name so hundreds of young people wouldnât have to give up theirs. VIEW OUTDOOR
 As part of RXBARâs continued commitment to being the sponsor of No B.S. (new brand platform), the protein brand partnered with Tombras to launch something cheeky and strangely satisfying: The B.S. Feed Filter - a Chrome plug-in that scrubs your professional social feeds (think: LinkedIn, but not officially, wink) of the worst offenders in corporate jargon. The brand researched the most egregiously overused terms (ex: disruptor), built them into the plug-in, and is also inviting consumers via RXBAR social channels to share their favourite (or least favourite) buzz-words that will be added to the blocker code-base on an ongoing basis. The goal? A user-powered crusade to clean up the cringe. Download the plug-in. VIEW THE CONCEPT
 Long ago â in the age of honor and questionable hygiene, 21 âtwas the age at which young men could officially don armour, and the title of knight. So to celebrate their 21st birthday (and impending knighthood), Jetstar launched Knights of the Skies: a modern day quest that called upon brave and noble Aussies to fight for free flights worth $50,000. The festivities culminated in a grand Live Action Role Play (LARP) tournament, where hundreds of sword-swinging, wannabe-knights battled it out at Edinburgh Gardens on May 25th â Jetstarâs actual birthday. VIEW THE CONCEPT
 For decades, KitKat has been synonymous with taking a break. Now, KitKat Canada is rallying gen z to break better by unplugging and recharging. Their strategy? Tempting them with free KitKats to power down their devices and recharge their minds. Running from June 1st to June 21st, this earned-first campaign invites gen z Canadians to reduce their screen time and get rewarded with KitKat bars delivered right to their doors. The initiative taps into a rising gen z insight from a recent KitKat survey â 95% of gen z Canadians admit to defaulting to their phones during breaks, leaving many feeling more drained than refreshed. VIEW THE CONCEPT
 'Wilson,' the most iconic volleyball from Hollywood, takes centre stage in a sobering new campaign about the impact of plastics on ocean environments. To promote UNESCO new scientific frameworks in association with Onda Azul Institute and techco Vivo, The Odyssey of Wilson brings real datasets to life in an engaging, multi-touch experience to drive change that sheds light on the devastating impact of plastic pollution on our oceans. The initiative transforms hard oceanographic data into an emotionally compelling, interactive journey spanning 450 years of environmental change. VIEW THE CONCEPT
 Travellers in Indonesia can now access clean restrooms with BuktuPup (or âBook-to-Poop"), a first-of-its-kind peer-to-peer toilet rental microsite developed by dentsu Indonesia for Microlax, a trusted name in constipation relief. In Indonesia, where travellers frequently struggle to find hygienic public toilets, especially around popular tourist destinations in rural areas, BuktuPup has transformed the travel experience by allowing travellers to find clean, accessible private restrooms provided by local resident hosts. VIEW THE CONCEPT
 Not all builders are the same. This campaign differentiates Rendition Homes as a true custom-home builder that tailors every home to suit you and your lifestyle â whatever that is. PLAY THE 3 SPOTS
 Global sports company PUMA has unveiled the official match ball for the Premier League, set to grace pitches, parks and gardens across the world for players and fans alike ahead of the 2025/26 season. The new PUMA and Premier League partnership kicks off with the âHave a Ballâ campaign from DUDE, celebrating the pure joy and exhilaration of having the ball at your feet. The initiative aims to encourage players of all levels to let go of overthinking and self-doubt, inspiring a game fuelled by instinct, freedom, and creativity, on and off the pitch. VIEW THE SPOT
 Aldi UK and McCann Manchester have launched a new 30-second TV spot for 'SpecialBuys,' directed by Dark Energy Films' Greg Bray. The ad follows Mary, a proud Aldi regular, as she cruises past her nosy neighbour in a mobility scooter towing a trailer full of bizarre bargains - from flowers to an inflatable octopus. VIEW THE SPOT
 CELSIUSâ the zero-sugar energy drink made to power an active lifestyle â has unveiled its first official brand platform, LIVE.FIT.GO., developed in partnership with its creative agency of record, Anomaly. Energy today means more than a quick boost. Itâs what gets people up in the morning, keeps them focused during work, and pushes them to chase goals late into the night. With LIVE.FIT.GO., CELSIUS is redefining what it means to 'LIVE FIT' â moving beyond the gym to capture the mindset of hustle, momentum, and everyday ambition. VIEW THE SPOT
 Door slams shut, school bags and shoes are scattered, straight to the kitchen for a snack and a drink. The post-school ritual repeated country-wide day after day after day. However, research shows that the first three minutes of a kidâs return from school are actually some of the most important moments for children and parents to reconnect. This is where Robinsonsâ new 'Real Love in Every Drop' brand platform, created by Lucky Generals VIEW THE SPOT
 âOura believe health isnât just about adding more years to your lifeâitâs about adding more life to your years. With the debut of their newest brand campaign and TV spot, they are turning that belief into a bold, culture-shifting message: getting older isnât something to fearâitâs something to strive for. The new spot captures moments of focus and triumphâa man at a piano, a woman on a mountaintop, a chess player about to checkmateâeach fully immersed in life, wearing the Oura Ring with confidence. Through rich storytelling, VIEW THE SPOT VIEW 3 OUTDOORS
 As the line between real and fake blurs more than ever, Ritual and Giant Spoon leaned into the momentâwith a wink. Leveraging Googleâs just-launched Veo 3 AI video generation platform, the teams created and launched a series of eerily lifelike avatars to deliver a message about truth in the supplement industry. The twist? These AI-generated spokespeople are openly fakeâbecause unlike much of the wellness world, theyâre not pretending to be something theyâre not. While the supplement industry is crowded with questionable ingredients, fuzzy science, and âexpertsâ that can be less than trustworthy, Ritual is doubling down on transparency. Real, traceable ingredients. Real clinical studies. Real results. VIEW THE SPOT
 In a world where cars too often embody status or routine, the new Citroen Ami offers a completely different vision. Compact, electric, and with a strong personality, it boldly reinvents everyday mobility. And how do you unveil a vehicle that breaks all the rules? By breaking the rules of car advertising! Citroen and its agency BETC present Wanna Play?, the campaign created for the launch of the new Ami. Directed by Torben Kjelstrup, this colourful campaign transforms urban driving into a joyful ride full of confetti... even for those who don't have a driving license. The film follows a young woman after a long and stifling day. VIEW THE SPOT
 In a category dominated by wholesome smiles and morning sunshine, nutpods has announced a new campaign starring a pair of mustachioed men in silk suits who live in your fridge and sing about your coffee. Developed in partnership with CALLEN, the non-dairy creamer brand is turning a mundane morning moment into a full-blown musical interlude. Titled âSmooth Breakâ the hero 30-second spot opens on a dreary breakfast table, with a man droning on about status meetings and Q3. The moment his partner pours nutpods into her coffee, the fridge swings open and out pops an â80s-style mustachioed duo, tossing confetti and belting out: âSmooth and creamy, creamy and smooth.â VIEW THE SPOT
 âDestination Ontario in partnership with Broken Heart Love Affair have launched 'We Stand,' a campaign designed to reignite provincial pride and revitalise domestic tourism at a pivotal time. With economic uncertainty heightening the importance of local exploration, this initiative challenges outdated perceptions of Ontario, unveiling its awe-inspiring landscapes, rich communities, and untapped experiences. More than just a tourism campaign, 'We Stand' is a call to action. An invitation to rediscover, support, and celebrate Ontario. VIEW THE SPOT
 Menswear brand &Collar is providing heavenly solutions to the formerly hellish dress shirt experience in a brand-new campaign by agency Raindrop. Titled 'One Hell of a Shirt,' the hilarious three-minute hero film follows a man who arrives in Hell and is condemned to wearing stiff, hot dress shirts for all of eternity. Rather than panic, he lauds the high performance of an &Collar dress shirt, designed to provide maximum comfort in any challenging environment. The bold campaign challenges the notion that men should endure discomfort for the sake of looking put together. VIEW THE SPOT
 Care.comâs new brand campaign, 'When itâs not you, itâs Care.com,' is rooted in a universal emotional truth: you want to be there for your loved ones, but it canât always be you. Launching across TV and video, social channels, influencer collaborations, and more - the campaign, in partnership with Bandits & Friends, is set to meet a new generation of families and caregivers, hoping to guide them through their journey of finding care, both emotionally and rationally. VIEW THE 3 SPOTS
 âO2 and its global creative agency of record VCCP have unveiled the next phase of âEssential for Livingâ - an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of âEssential For Livingâ, which launched earlier this year VIEW THE SPOT
 Specsavers Home Visits and Carers UK have unveiled the UKâs âThe Most Valuable Portraitâ, serving as a powerful tribute to the vital contributions of carers who so often remain hidden. The portrait by critically acclaimed artist Colin Davidson, has been assigned a symbolic value of £184 billion by Roseberys, a leading London fine art auction house. The valuation represents the staggering estimated economic value of unpaid carers every year and their incredible, yet often overlooked, contribution to society. VIEW THE SPOT
 Many consumers have experienced ordering an iced tea at a café, expecting the familiar taste of Lipton Ice Tea, only to be served something entirely different. To address this common mix-up, the brand has partnered with iconic rapper and actor Ice-T to introduce 'Ice Tea Insurance' in the Netherlands and Belgium. The light hearted initiative is designed to ensure iced tea drinkers receive the original they expect. The campaign is built on a clear insight: a recent YouGov study shows that 44% of café guests say theyâve been served something different than what they expected. In the case of iced tea, that confusion is even more pronounced: 81% of frequent iced tea drinkers assume theyâll be served Lipton Ice Tea when ordering. VIEW THE SPOT
 Get ready to âsummer like you mean itâ with the new M&S summer campaign. This campaign from Mother invites customers to celebrate all the small things that make summer unforgettable, and showcases styles for both big plans and small moments. The hero film features the iconic track âAll The Small Thingsâ by Blink 182. The visual narrative reinforces M&S's position as a leading destination for stylish, quality clothing and elevates small, relatable moments into memorable fashion experiences. VIEW THE SPOT
 Engine Group, Wavemaker, Bravehearts, ChangePR and UnLtd have partnered to launch a national campaign to educate parents and caregivers about the dangers of grooming. The campaign is the first major behaviour change campaign for Bravehearts, a national charity focused on preventing and treating the crime of child sexual abuse. More than one in four Australians have experienced child sexual abuse and in 79% of cases, the perpetrator was someone the child knew. These arenât strangers in white vans, but trusted figures like family friends or relatives, who use grooming to exploit that trust. VIEW THE SPOT PLAY THE RADIO SPOTS VIEW THE OUTDOOR ADS VIEW THE PRINT ADS
 Packed with problem-solving features, the Hyundai Tucson comes to the rescue and helps a family face lifeâs unpredictability. Because from now on, no matter what life might bring, âLucky you, you have a TUCSON.â VIEW THE SPOT
 âSuperValu has launched its new brand campaign, The Difference is Real; a celebration of the real expertise, quality and care that have made SuperValu Irelandâs trusted leader in fresh food. Rooted in decades of experience and deep- rooted supplier relationships, âThe Difference is Realâ campaign reaffirms SuperValuâs leadership in fresh food, backed by SuperValuâs commitment to delivering the best quality fresh produce, meat, bakery and wines to tables across the country. From expert butchers and early rising bakers to teams handpicking the best of Irish produce, SuperValu is ahead of the game as it puts quality food front and centre delivered by real experts. VIEW THE 2 SPOTS
 45% of football fans admit theyâve stopped watching a match to avoid jinxing the result. In response, for this yearâs UEFA Champions League Final on 31st May in Munich, Heineken in collaboration with creative agency LePub, returns with another tale of football devotion as part of its 'Cheers to the Superstitious Fans' platform. Heineken launched a global social media campaign inviting fans to share their most unusual and heartfelt superstitions, uncovering Marco Simeone, a lifelong Inter Milan supporter who firmly believes that attending matches in person brings bad luck to his team. VIEW THE SPOT
 Sprite has launched âTurn Up Refreshmentâ, a global summer campaign designed to beat the heat. Created by WPP Open X, led by Ogilvy and supported by VML, Essence Mediacom, Subvrsive and Ultralight Studio, the campaign includes two new spots as well as partnerships with music festivals and talent, and immersive beach experiences. VIEW THE SPOT
 In Latin America, where passion for the UEFA Champions League runs deep, thereâs one recurring villain that fans face every season: the afternoon work meeting. With match times landing squarely during business hours, Heineken didnât ask fans to sneak awayâit mandated them to a meeting theyâd never forget. Under its platform âCheers to the Real Hardcore fansâ and based on the premise that no fan should have to settle for watching matches on split screens or in silence from their office, the brand organised a surprise event where employees were invited to what was supposed to be a work training session, but turned out to be a vibrant party to watch the UEFA Champions League Semi-final. In partnership with Red Door Agency and Atlantic New York, VIEW THE 4 SPOTS
 âApartments.comâs newly launched 2025 campaign shows how it truly is the preeminent platform for all things renting and why consumers should trust their site. Jeff Goldblum returns as the brandâs iconic spokes character, and the one tech visionary we can all get behind, Brad Bellflower, to show how Apartments.com can meet all the needs of both renters and landlords. VIEW THE 2 SPOTS
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